• Led and built SK-II HKTW organization, dynamic digital marketing experience in developing and implementing online marketing strategies that drive brand awareness, relevancy, and increase conversions with equity uplift.• Strategised HKTW SK-II user operation by setting up the first in global digital consumer connection tool via Whatsapp (HK) and Line (TW), to bring targeted media traffic to offline with audience-based synchronized GTM.• Led and innovated HKTW local celeb/ KOL/ brand communications strategies behind local consumer research on prestige skincare behavior to rebuild brand relevancy to younger shoppers, influenced to and endorsed by global.• Elevated luxury brand equity and prestige capability with super premium boutique launch strategy of the most luxurious line-up in SK-II, behind defining local consumer understanding, drafting prestige consumer experience, VVIP CRM engagement services, top customer partnership, luxury socialite event and PR event engagements.

• Led brand strategy intervention and channel go-to-market strategy for Pantene and Vidal Sassoon in Hong Kong and Taiwan markets.• Defined key business drivers to drive brand growth despite challenging market situations.• Managed a team of 6 direct reports and 20+ dotted line reports across various functions.• Turnaround business despite market downtrend behind key business drivers definition with local-relevant brand building communications for growing brand awareness and consideration

• Led Olay e-commerce total channel strategy development and brand management for Greater China, focusing on driving sales and market share growth.• Developed innovative CRM system leveraging big data to enhance user experience and drive sustainable business growth.• Strategized go-to-market planning and execution for JD and VIP channels, resulting in increased sales and brand visibility.

• Developed brand vision, marketing strategies for sustainable growth in Hong Kong, Macau, Taiwan• Led brand review, GTM strategies, budget management for billion-dollar business• Coordinated 360’ marketing campaigns, new innovations with multi-functional team• Conducted comprehensive consumer research to rejuvenate total brand strategy

• Conducted Oral Care marketing & sales analysis for Marketing Director• Formulated 2-year growth plan to triple toothpaste share• Coordinated with Global Oral Care team to bring new innovations to HK

• Planned and executed Gift-with-Purchase strategy in Asia Pacific to boost sales and counter support.• Generated counter materials and conducted sales analysis to provide insights to YSL leaders.• Assisted in designing merchandising displays and interactive games to increase sales in top counters.• Created monthly press clippings to share market trends with Marketing managers and executives.