Work experience

• Technical Product Manager, Pro AV, Direct View LED

  ViewSonic Brea, CA (Hybrid)

  2025.02-Current

  (2 years)

  P&L and product strategy for Pro AV solutions including dvLED, large format commercial displays, and collaboration solutions serving corporate, higher education, and hospitality applications. • Led product strategy and go-to-market recalibration driving 100% full year growth in dvLED through improved market positioning, sales enablement, and ecosystem partnerships. • Worked directly with internal stakeholders as well as enterprise customers, consultants, and AV integrators to translate real-world application needs, installation requirements, and market opportunities into effective solutions. • Defined and prioritized product roadmap based on competitive analysis, sales feedback, customer empathy, and emerging market opportunities in corporate, higher education, and hospitality environments. • Led competitive benchmarking and positioning across major dvLED manufacturers, informing ViewSonic positioning and used to create battlecards and other sales enablement tools used by sales teams and channel partners. • Built and managed strategic technology integration partnerships across AV ecosystems (control, video processing,mounting, etc.) improving brand recognition and ensuring a more complete end-to-end customer experience. • Developed and led several AVIXA certified training courses targeted towards AV Integrators, End Users, Consultants. • Served as subject matter expert for dvLED and Pro AV industry, leading internal trainings and initiatives, supporting sales teams on large opportunity customers calls, assisting with complex designs, and coordinating field resources.
• Product Manager, Middle Atlantic Products, Power Category

  Legrand, Audio Video Division

  2021.02-2025.02

  (4 years)

  Responsible for $30M growth category including power distribution and backup hardware, software, and cloud products. Responsible for global strategy and product roadmap for category. • Consistent year-over-year growth of category throughout turbulent market and supply chain challenges. o 30% YoY growth in 2025. • Created 5-year strategic outlook for category with detailed roadmap focused on strategic growth markets and applications based on primary and secondary market research, customer empathy, operational strengths of the business, and forward-looking industry outlook. • Rebuilt categorization of product lines into distinct marketable ecosystems to simplify product portfolio, rationalize unprofitable products, and create an easier specifying experience for customers leading to a net reduction of SKUs. o Created new product line ecosystem with simultaneous launches of power distribution and backup products with 2 new contract manufacturers leading to 40% increase in revenue and 1000 BPS margin increase. o Consolidated existing products into rebranded product ecosystem, consolidating 12 existing lines into a single line with a marketing relaunch leading to 10% increase in sales on existing products. o Actively reduced unprofitable SKUs to focus on core products, with discontinuation of 100+ low running or redundant SKUs with minimal revenue impact while increasing profitability over 500 BPS. • Launched Middle Atlantic’s first cloud management solution within 3 months from concept to launch leading to 40% full year increase in IP intelligent products. • Managed external partnerships with complimentary control manufacturers (e.g. Crestron, Q-SYS, etc.) and cloud service providers driving co-marketing efforts, creation of partner control modules, and integration into 3rd party cloud services with over 10 partners onboarded and 5% growth directly attributed to partnership efforts. • Support divisional initiatives as a founding member of the Legrand Software Platform team focusing on bringing technologies and applications from various business units into a single customer facing cloud management solution by 2026.
• Regional Brand Sales Manager

  Middle Atlantic Products, West

  2019.04-2021.02

  (2 years)

  Responsible for managing the Middle Atlantic Products brand in the West region of 13 states as primary point of contact for sales teams in the region while acting as a liaison between sales and product development teams. • Technical subject matter expert for Middle Atlantic equipment racks, furniture, and power portfolio of products. • Managed growth of region while navigating several month-long ERP transition. • Created special programs for high value accounts and approved discounts for high value opportunities. • Drove training in region and nationally through internal and customer facing webinars and internal modules with AVIXA Continuing Education Credit recognition. • Partnered with marketing from concept to execution of several marketing campaigns including creation of blogs, white papers, videos, and other thought leadership pieces for remote power management. • Subject matter expert for power products lead to transition into product manager of power category.
• Regional Accounts Manager

  Extron Electronics

  2010.02-2019.04

  (9 years)

  Managed sales, customer support, and engineering team supporting $25M region. • Grew high value accounts and developed new accounts leading to 8% average YoY growth in mature territory. • Re-aligned roles and responsibilities of the team with a focus on each team members’ strengths and career goals leading to increased productivity of over 20% increase in response time and increased customer satisfaction. • Created process for qualifying new leads that increased response time by 50%. • Started in customer support department, promoted into sales support, then into account management, before being moved to Regional Manager in 2016.

Educational experience

• University of Illinois Urbana-Champaign

  Master of Business Administration

  2021.01-2023.01

  (2 years)
• University of Southern Maine

  Bachelor of Science in Business Administration and Media Studies

  2005.01-2009.01

  (4 years)

Certificates