Summary

Work experience

• Market Researcher

  Xiaoxi Tech

  2026.01-Current

  (2 months)

  - Analyze industry and regional market trends to uncover emerging opportunities - Analyze local regulations, governmental administration and country laws to help make informed market expansion decisions - Conduct research about economic and political stability, policy and country international relations - Deliver reports & insights to cross-functional teams - Evaluate digital products and platforms, documenting usability and performance - Conduct UX research, pricing, and feature benchmarking on competitors - Lead user surveys to gather feedback on design, features, and satisfaction - Perform SWOT analysis to guide product and business strategy
• Volunteer Learning Advisor & Assistant

  Freelance

  2019.12-Current

  (6 years)

  - Facilitates access to online instruction for students & adult learners - Oversees administrative support to minimize time-consuming tasks for parents (phone & email communication, school & exam registration) - Delivers personalized guidance to recent high school graduates, helping them explore available online university courses and programs - Assists adult learners with resuming university studies and advises them on degree planning and career pathways based on individual goals and needs.
• Content Marketer & Country Manager

  Ling (Simya Solutions)

  2023.10-2025.09

  (2 years)

  Digital strategy & growth (SEO/ASO - Mobile App Growth) - Crafted persuasive, localized French content through targeted SEO efforts that generated 60K clicks and 3M impressions - Developed compelling copy for App Store and Play Store, implementing mobile app growth and ASO strategies that resulted in 40K app installs from 2023 to 2025 - Successfully maintained app’s conversion rate at 18–20% by conducting A/B testing on app stores, regular keyword research, optimizing metadata, and creating paid ads (Apple Search Ads) - Initiated and managed outreach campaigns to travel blogs, industry websites, and agencies to build high-quality backlinks and increase referral traffic Brand Development & Market Expansion - Conducted regular market and user research to identify cultural nuances, optimize messaging, and ensure copy resonated with target audiences - Conducted comprehensive competitor research, leveraging insights to tailor marketing strategies, resulting in improved performance and user acquisition - Adapted and localized in-app and on website English copy into French, ensuring linguistic accuracy, cultural relevance, and consistent brand voice Product testing & User Experience - Supported the product team in verifying new feature functionality before release by performing regular QA testing for UX, UI, bugs, and usability issues - Participated in product team discussions to share feedback on usability improvements for feature clarity for right-to-left languages - Led comprehensive interviews with various users to gain deeper user understanding and collaborated closely with the customer service team to deliver timely solutions for users experiencing issues
• Freelance Language Quality Analyst

  DeepL

  2023.09-2025.05

  (2 years)

  - Assessed text quality in French language for linguistic and contextual consistency - Annotated and corrected written content and audio transcripts to ensure a correct and quality final content - Evaluated written content to ensure alignment with project guidelines - Provided feedback and recommendations, and reported bugs to improve language quality workflows and overall content quality assessment
• Language educator

  Freelance

  2014.09-2023.06

  (9 years)

  - Delivered effective lessons in English, French, and Arabic with creative pedagogical approaches to students aged 8 to 18, both in face-to-face and remote virtual settings - Cultivated a digitally enhanced, friendly homeschool learning environment according to students' learning styles and recognized difficulties to address - Enhanced and optimized language learning curricula with creative materials and digital medium to meet functional learning objectives - Achieved a passing rate of 90% for students taking first and foreign language subjects in national exams (DNB and Baccalauréat)
• Content Writing & Localization Intern

  Linguation Translation Agency

  2022.04-2022.07

  (4 months)

  - Contributed to agency's expansion in the French translation market by writing 50+ SEO optimized articles in French - Conducted keyword search to understand user intent and drive organic traffic to company website - Leveraged French linguistic expertise to localize, proofread and review agency's website copy for quality and conformity - Performed competitor analysis and price benchmarking to identify and correct gaps

Educational experience

• Högskölan Väst (Sweden)

  Linguistics

  2018.09-2022.03

  (4 years)

  Bachelor's thesis : Anglicisms in the French Language : The Case of the Twitter Discourse
• University of Jyväskylä (Finland)

  Digitally Competent Educators Certificate

  2021.09-2022.01

  (5 months)

  Skills covered from the European Framework for the Digital Competence of Educators (DigCompEdu) : -Professional engagement - Digital resources - Teaching and learning - Assessment - Empowering learners
• Université Clermont Auvergne (France)

  English/Translation

  2013.09-2016.05

  (3 years)

  Bachelor's degree in general English with a major in translation

Languages

Certificates

Skills