• Leading new product development (NPD) and brand management for Emami’s first homegrown D2C brand in skin care, hair care, and nutricosmetics, targeting international markets.• Managing end-to-end product lifecycle, from market research, concept development, formulation, packaging, pricing, and positioning to go-to-market strategy and brand growth.• Spearheading competitive analysis, consumer insights, and trend forecasting to identify high-potential innovative beauty and wellness products aligned with global market demand.• Collaborating with R&D, regulatory, supply chain, and design teams to ensure efficient product development, compliance, and production scalability.• Overseeing D2C e-commerce strategy, optimizing Shopify, and coordinating performance marketing, social media, and influencer collaborations for digital-first brand growth.• Leading cross-functional teams to ensure seamless brand launches and achieving targeted revenue milestones.• Managing P&L, pricing strategies, and cost optimization to enhance brand profitability and market penetration.• Representing Emami at global trade shows like Cosmo Beauty Seoul, networking with distributors, buyers, and industry stakeholders to drive business expansion opportunities.New Product Development (NPD) | Brand Management | D2C & E-commerce | International Market Expansion | Skin Care | Hair Care | Nutricosmetics | Product Innovation | Market Research | Consumer Insights | Competitive Analysis | Pricing & Positioning | Digital Marketing | Go-to-Market Strategy | P&L Management | Supply Chain & Regulatory Compliance | Influencer Marketing | Performance Marketing | Trend Forecasting | Trade Shows & Networking

• Led BTL marketing activities to drive customer acquisition, brand awareness, and product cross-selling at company-operated stores.• Managed end-to-end product development, launching new products and optimizing existing product portfolios to enhance market competitiveness.• Spearheaded strategic projects, aligning business objectives with consumer insights, competitive analysis, and trend forecasting.• Coordinated cross-functional teams, including R&D, supply chain, regulatory, and sales, ensuring seamless product development, packaging, pricing, and launch execution.• Developed marketing content for customer acquisition campaigns across multiple channels, including digital, in-store promotions, and retail activations.• Worked with external vendors, agencies, and distributors to optimize marketing strategies, procurement, and supply chain efficiencies.• Contributed to D2C and e-commerce growth, supporting sales strategies on Amazon, Flipkart, and brand-owned platforms.BTL Marketing | Customer Acquisition | New Product Development (NPD) | Brand Management | Retail & In-Store Marketing | Digital Marketing | Consumer Insights | Competitive Analysis | Pricing & Positioning | Supply Chain Coordination | Regulatory Compliance | Vendor Management | Cross-Functional Collaboration | Market Research | Go-to-Market Strategy | E-commerce (Amazon, Flipkart, D2C) | Content Development | Product Innovation

• Marketed Cadbury products to 350+ corporate offices, leveraging cold calling, direct sales, and B2B engagement to drive revenue growth.• Successfully closed sales deals worth ₹3L, contributing to category expansion in the Away-From-Home (AFH) segment.B2B Sales | Corporate Marketing | Client Acquisition | Cold Calling | Sales Pitching | Revenue Generation | FMCG Sales | AFH Strategy

• Assisted in the launch of Maaza Gold across 1,200+ General Trade (GT) & Modern Trade (MT) stores in the NCR region.• Implemented BTL marketing strategies, including POSM (Point of Sale Materials), free product sampling, and in-store activations, driving ₹5L in sales.BTL Marketing | Product Launch | Retail Activation | GT & MT Expansion | POSM Execution | Consumer Engagement | Sales Growth | FMCG Marketing

Assisted to launch the Employee purchase program for corporate offices across Delhi NCR Region.