Work experience

• Business Development Manager

  Samsung Electronics

  2023.04-Current

  (2 years)

  In parallel with my role in Project Management, I took on additional responsibilities in business development within the luxury residential market, transitioning into a full-time commercial business development position in 2023. Appointed UK Product Specialist for The Wall, representing the UK on a global team of 20. Acted as a key liaison with headquarters to shape product strategy, brand awareness, and marketing initiatives. Successfully led SEUK to become the top-performing European subsidiary for The Wall sales in the private residential sector (2021), while also driving sustained growth in commercial markets. Spearheaded vertical market development, including expanding distribution channel agreements, enhancing market reach through strategic collaborations, and leading initiatives such as client demonstrations, editorial placements, brand partnerships, and channel partner engagement. Demonstrated strong commercial acumen with deep knowledge of pricing structures, margin retention, average selling price (ASP), and market share dynamics. Adopted a consultative sales approach underpinned by robust technical expertise, building trusted advisor status across clients, distributors, and channel partners. Leveraged Project Management background to deliver end-to-end client engagement—from initial concept and design through to sales, implementation, and delivery, ensuring alignment with project briefs and budget. Key projects can be provided. Achieved consistent growth in LED product sales while also enhancing alignment and uptake of LFD and interactive solutions within the customer portfolio.
• LED Project Manager

  Samsung Electronics

  2019.10-2023.03

  (4 years)

  Initially joining Samsung as a Project Manager, I played a key role in developing and implementing the Samsung Blue Glove service for LED installations, significantly enhancing operational efficiency and contributing to Samsung UK Display achieving the highest LED revenue in Europe. This position combined technical expertise with strategic project management, while supporting business development, channel teams, product management, and supply chain operations. Led successful delivery of high-profile LED projects across multiple sectors, including corporate, retail, and luxury residential. Designed and launched the Samsung Blue Glove service, streamlining coordination between sales, product, supply chain, and delivery teams. Managed end-to-end project execution, ensuring alignment with brand standards, scope, budget, and timelines through coordination with third-party vendors. Effectively managed multiple concurrent projects, maintaining high standards of quality and client satisfaction. Partnered with the European Head of Technical Consulting to develop and implement LED training and accreditation programmes for UK channel partners. Built strong relationships with key partners across the Samsung network, enhancing collaboration and project success. • Contributed to major deployments at flagship locations including Harrods, Samsung KX, and Samsung HQ in Chertsey. • More recently engaged in strategic alignment initiatives with the One Samsung Team to support cross-division synergy and unified customer solutions.
• Account Manager

  Avex International

  2016.01-2019.09

  (4 years)

  As part of a small UK team of five, I held a dual role as Vodafone Account Manager and Project Manager. Managed the day-to-day operations of the Vodafone account, focusing on stabilising account performance while identifying and securing new revenue opportunities. Built and maintained strong, strategic relationships within Vodafone, serving as a trusted advisor, and collaborated closely with key commercial partners including NEC, Barco, Samsung, and others. Held full commercial accountability, acting as the central link between commercial and technical teams to ensure seamless delivery of client objectives. Led cross-functional project teams in the end-to-end delivery of AV solutions, from initial planning through to execution and completion, ensuring alignment with client expectations, timelines, and budget.
• Business Enablement Manager

  Talk and Vision UK

  2011.10-2015.12

  (4 years)

  Provided high-level support to the Managing Director and UK Sales Executives, including the preparation of customer proposals, commercial calculations, and executive meeting packs. Managed end-to-end order processing, ensuring accuracy, timely updates, and clear communication with internal teams and external stakeholders to effectively manage customer expectations. Provided high-level support to the Managing Director and UK Sales Executives, including the preparation of customer proposals, commercial calculations, and executive meeting packs. Managed end-to-end order processing, ensuring accuracy, timely updates, and clear communication with internal teams and external stakeholders to effectively manage customer expectations. Produced annual renewal proposals for assigned clients and coordinated weekly progress reporting with global procurement and supplier teams to ensure timely contract renewals. Delivered comprehensive administrative support, contributing to operational efficiency and client satisfaction. Service & Project Management (from June 2014): Assumed responsibility for the delivery of customer projects in line with agreed specifications, timelines, and budgets. Utilised strong problem-solving skills to proactively manage risks and issues, ensuring projects remained on track to meet deadlines and performance objectives. Prepared and presented monthly service reports for assigned clients, drawing from multiple data sources, and addressed queries during monthly service review meetings. Conducted regular client-facing project updates and progress meetings, maintaining transparency and strengthening client relationships throughout the project lifecycle.
• Business Assistant

  Talk and Vision UK

  2011.10-2015.12

  (4 years)

  (4 years 3 months)

Educational experience

• University of Kent

  2003.01-2004.01

  (a year)
• Havering Sixth Form College

  2001.01-2003.01

  (2 years)

Languages