Work experience

• Director of Product

  Cisco ThousandEyes

  2024.10-Current

  (a year)

  5 years 7 months First product leader on the ground in EMEA, hired post-acquisition to scale ThousandEyes' Digital Experience Monitoring (DEM) platform. Grew revenue over 50×, built and led the regional product team, and owned full P&L. Drove AI-powered roadmap including patented diagnostics and LLM-based workflows, now part of Cisco AI Assistant. Partnered cross-functionally with engineering, design, marketing, sales, and legal to deliver customer-facing innovation across mobile, endpoint, and embedded use cases. Led pricing and packaging, launched tiered offerings, and ran executive CABs with Fortune 100 clients. Key architect of the Connected Devices strategy and GTM integration at Cisco scale.
• ISPA Awards Judge

  ISPA Awards

  2009.01-Current

  (17 years)

  I was invited to judge the ISPA awards since 2009, due to my reputable knowledge, involvement and understanding of the ISP industry. The ISPAs - the UK Internet industry awards - are the longest established and most respected awards in the internet industry. Since 1999, the ISPAs have been rewarding and celebrating the best in the UK internet sector. The ISPAs are run by the Internet Services Providers' Association (ISPA UK) to herald the best of the Internet industry and to celebrate innovation and best practice. In 2002 the awards were dubbed The ISPAs.
• Group Product Manager

  Cisco ThousandEyes

  2022.09-2024.10

  (2 years)

  (2 years 2 months)
• Principal Product Manager

  ISPA Awards

  2020.02-2022.09

  (3 years)

  (2 years 8 months)
• Product Lead, Security

  Cloudflare, Inc.

  2017.07-2020.02

  (3 years)

  (2 years 8 months) First PM in Cloudflare’s London office, hired to define and scale the web application security portfolio. Drove 5× revenue growth into nine-figure ARR, contributing to Cloudflare’s IPO readiness. Delivered core platform primitives like Firewall Rules and Firewall Analytics (GraphQL-powered), and led early AI/ML-based bot mitigation design. Filed two patents on predictive security rule impact and edge-executed logic. Partnered with analysts to elevate Cloudflare’s placement in the Gartner MQ and Forrester Wave. Built and scaled enterprise WAF adoption across a global customer base.
• VP, Cloud Services

  NSFOCUS

  2015.11-2017.06

  (2 years)

  (1 year 8 months) NSFOCUS (SHE: 300369) was founded in 2000 to provide enterprise-level network security solutions and service primarily in the Asia/Pacific market. Today, NSFOCUS has over 1500+ employees worldwide. The NSFOCUS International Business Division (IBD) brings our advanced security solutions to the Americas, Europe, the Middle East, and Asia Pacific. Built and launched a global cloud DDoS mitigation platform, expanding NSFOCUS’s hardware business into a SaaS and hybrid cloud offering. Delivered multi-million ARR in the first year; led a global 75-person team across product, engineering, and support. Owned the full product lifecycle including strategy, GTM, pricing, and partner integrations. Built high-availability architecture across five data centers, established channel sales routes, and modernized internal tooling for platform monitoring and delivery.
• Group Technical Director/CTO

  C4L

  2014.07-2015.10

  (a year)

  (1 year 4 months) C4L is a leading colocation, connectivity, cloud and communications provider. We have access to 100 data centres in the UK and over 300 globally and we can safely colocate your infrastructure and store business critical data in a location of your choice. Our private fibre-optic network delivers the fastest connectivity solutions across our network of locations, helping to deliver exceptional VoIP communication services with excellent voice quality. If clients prefer to virtualise their estate, our scalable virtual cloud platforms enable you to continue your business anywhere, anytime. Our own data centre can be found on the South West coast and operates a private, high-capacity, 1-100Gb capable fibre-optic network. This network called coreTX utilises equipment from leading technology vendors such as Juniper Networks and MRV Communications linking multiple data centres across the UK using a diverse fibre optic backbone and DWDM technology to provide very high performance. C4L is now in its fourteenth trading year and we have a wide range of clients including government agencies, FTSE 250 companies, international financial institutions, system integrators, top 100 VARs, resellers and many of the UK's network carriers. Our entire business is committed to customer satisfaction and quality of service and we have achieved certifications such as ISO9001 & 27001 to demonstrate this. Most recently in 2013, C4L was declared Best 'Breakthrough' Business at the Solent 250 Awards and Matt Hawkins, C4L's Chairman and Founder, was winner of Entrepreneur of the Year at the Dorset Business Awards. Additionally, C4L has been ranked in the Deloitte Technology Fast 50 and Fast 500 EMEA, as well as the Sunday Times Microsoft Tech Track 100.
• Founder & CEO

  NetSumo Limited

  2005.01-2014.07

  (10 years)

  (9 years 7 months) Bootstrapped a network operations and infrastructure services business to successful exit. Scaled to 40+ employees delivering white-labeled NOC operations, managed IP transit, and hosting for ISPs and large tech clients (including Google and LINX). Designed high-availability infrastructure and service models, built Tier 1 interconnect capabilities, and developed the business into a trusted managed services brand over a 9-year period.
• Programme Committee

  LINX

  2006.07-2013.07

  (7 years)

  (7 years 1 month) A member of a closely knit committee helping to develop the agendas for the LINX quarterly meetings.