(3 years 6 months) - Led end-to-end product lifecycle management, from proposal to mass production and market launch. - Developed and executed strategic GTM plans, driving adoption and revenue growth. - Conducted market analysis, sales enablement training, and performance reporting to optimize product positioning. - Partnered with Product Management and Engineering to guide roadmap priorities based on enterprise partner feedback (Hitevision, CVTE) and market trends. - Acted as voice of the customer in cross-functional forums, driving enhancements to UI/UX and feature sets for SaaS & AI offerings. - Managed and coached product teams across EMEA & US, successfully launching six key products. - Gained strong financial acumen, leading commercial viability discussions with directors. - Grew channel revenue by 5% YoY while scaling six product lines in-market; supported global product alignment through strategic partner engagement. - Defined regional product strategy aligned to revenue, channel, and user adoption goals across EMEA. - Collaborated with Product and Sales teams to launch six key products, supporting sales enablement through collateral and launch decks. - Collaborated with internal team to develop training programs and sales enablement materials, enhancing product adoption across enterprise customers. - Led strategic input and direction in the development of Optoma AI—an emerging software suite for intelligent workflow enhancements on IFPDs. Provided critical input into AI feature design, implementation, and product roadmap. - Served as the commercial lead for Optoma Management Suite (SaaS), overseeing channel enablement strategy, program execution, and stakeholder management. Directed cross-functional collaboration to refine UI/UX design, shape product features, and align the solution with market and partner needs.

5 years 2 months (1 year 3 months) * Engaging partner relationship and provide a red-carpet experience from initial onboarding, enablement, first deals, and towards loyalty * Delivering regular live webinars, demonstrations, and presentations to resellers and distributors in the UK. Representing HP at Events as required * Working together with Distributor sales teams and business managers to identify, and co-sell with key resellers to achieve mutual sales goals * Reporting out timely and incisive information on campaign/sales effort and results. * Enabling partners to make the most of our HP Commercial PC portfolio and services, people, and resources to optimize their sales, technical and business processes. * Consulting C-Level, Senior Business Decision Makers, and ITDMs to understand their PC strategy and identify future sales opportunities * Teaching Partners how to be successful and profitable in the PC Market through optimizing business processes, solution selling & bundling cloud service * Sharing YoY insights and feedback through data analysis and QBRs on campaign results as the “Voice of the Partner”.

Here my role was to fuse close strategic relationships with ITDMs to identify new Workstation opportunities, and account alignments with key personnel. Driving sales funnel through development and strategic execution, and increasing mindshare on partner sales floor at Sales Manager level.

As a Value Specialist at HP I am responsible for helping mid-market organisations to achieve more by assisting our clients current and future with complex workstation requirements and positioning by providing a workstation solution and infrastructure. Educating on how HP Workstations are leading the world on delivering power, performance, reliability, security, manageability, design, mobility and collaboration. Ultimately driving the HP Value market share and enlarging it's footprint in the mid-marketplace.

(1 year 7 months) An ambassador for HP (Print & PC) & Manager of the Customer Welcome Centre (CWC) in Central London. An extremely high profile and varied role with high levels of responsibility. Liaising with both UK and EMEA Sales teams, I lead visits with key customers (including retail, business & public sector) on the client’s development strategy and latest innovations in computing and print. At HP Led a key customer visit (Tesco), resulting in a 12 month retention -worth $9m Influenced a customer visit (Kew Gardens) which led to an upsell worth $1m Showcased HP technology & solutions to a customer resulting in a $500k customer acquisition of HP devices Administrator o Support staff for meetings and events in the CWC o Use briefing management tools to schedule visits and collect feedback o Provide general operational support for meeting and visits o Customer facing experience in training/marketing/sales/event management o Experience supporting executive level (b2b) events preferred o Team-oriented professional with ability to work independently and collaboratively o Organized and with good analytical skills Briefing & Content Manager o Performs briefings, facilitates and hosts all visits to the CWC o Planning, coordinating and executing internal and external events o Plan and participate in briefings o Develop and manage a speaker bureau of executives and subject matter experts o Collaborate with the local sales/business team on customer visits o Develop and manage briefing and demonstration and training content in the CWC o Partner with executive product, sales, marketing, research teams o Deliver briefings to and facilitate discussions with customers o Act as the subject matter expert for one or more product areas o Lead cross-functional teams to engage customers in briefings and discussions

(4 years 6 months) Territory Manager of the world leading, award winning Microsoft Retail team. The go-to field-based expert employed by McCurrach Technology on behalf of Microsoft. With 4 years experience in one of the toughest, fast paced companies in the world I thrive in both team and solo environments. I have extensive experience in a variety of customer and client facing roles and recently completeda2year training program structured by Microsoft and McCurrach Technology; a level 3 Diploma ISMM recognized qualification. I’m skilled in essential business tools including Windows and Microsoft Office and have knowledge of Word, Excel and PowerPoint comparable to a product trainer. • Ownership and independently manage a designated call file. • Lead account visits and business development planning with all levels of retail management. • Analysis of store data and delivering insights to help drive sales. • Understand retailers to drive their and Microsoft product results • Develop and maintain an excellent understanding of Microsoft products and the retailers business, objectives and marketplace. • Deliver innovative face-to-face training with store staff and arrange Group Training activity • Support the Microsoft training team at National and Regional Retailer events • Conduct other ad-hoc in-store training material designed to increase sales • Identify opportunities for increased brand awareness and display /placement within my portfolio • Manage and monitor performance against set KPIs • Provide weekly market insight and reporting to drive improvements in Microsoft's business • Keep abreast of the technology market and maintain knowledge of competitor and partner’s activity