Santiago Mejia

Bogota, D.C., Capital DistrictNationality Colombia
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Work experience

  • Executive Manager & Graphic Designer

    Tu Hoja de Vida Efectiva
    2018.12-Current(7 years)
    Functions:- Generate the strategy of Social Media, Social Networks and Digital Marketing of Your Effective Resume.- Design of resumes and personalized proposals for each of the professionals who seek to update their curriculum vitae in innovative formats for their industries.- Advise the community of professionals on LinkedIn to enhance and optimize their communication channels and their profiles on social networks such as LinkedIn, Facebook and Instagram.Achievements:- Optimize more than +50 professional resumes of Colombians in South America, Miami and Spain, optimizing their recruitment processes and generating new contacts by 12%.
  • Graphic & Video Designer

    Estudios Profesionales en Inglés
    2019.03-Current(7 years)
    Functions: - I generate the strategy and content of Social Media, Social Networks, Web Page and Digital Marketing of Professional Studies in English (EPI). - I manage as a Community Manager and graphic designer the Social Networks strategy of Facebook and Instagram and the corresponding corporate stationery to strengthen the Institutional image of Professional Studies in English (EPI).
  • Media Buyer

    RSUNION
    2025.01-2025.03(3 months)
    Boosting brands with high-impact advertising strategies! Managed and optimized campaigns for alcoholic beverages, AI, and real estate, driving growth and effective conversions.Responsibilities- Managed 10 Meta Ads accounts (Facebook & Instagram) for Grupo Corona’s alcoholic beverages, achieving a 35% increase in engagement and improved conversion rates.- Developed effective advertising strategies in AI, sports, branding, and web design, enhancing segmentation and increasing CTR by 40%.- Implemented campaigns for luxury real estate in Mexico and Dubai, reducing cost per lead by 10% and accelerating closing times.Achievements- +60% increase in interaction for Corona’s awareness campaigns, boosting organic mentions and comments.- Reduced cost per acquisition (CPA) by 25% through advanced remarketing strategies on Meta.- Tripled conversion rates for AI ads using optimized video sequences.- Increased audience retention by 50%, leveraging persuasive content strategies and neuromarketing segmentation.- Scaled campaigns in just two months, optimizing Paid Media investment across multiple industries with measurable results and sustained growth.
  • Trafficker

    DNA MUSIC
    2023.10-2024.12(a year)
    Responsibilities:- Manage and optimize campaigns on Google Ads, Meta Ads, and TikTok Ads, adjusting them in line with market trends to enhance results.- Analyze campaign data from Google Ads, Meta Ads, and TikTok Ads, producing reports to pinpoint opportunities and boost effectiveness.- Conduct keyword research and optimize content on Google Ads, Meta Ads, and TikTok Ads to improve visibility and ranking.
  • SEM Trafficker

    Flopi
    2023.05-2023.09(5 months)
    Functions:- I manage and optimize campaigns on Google Ads and Meta Ads, adapting them according to market trends to maximize results.- I analyze data from campaigns on Google Ads and Meta Ads, generating reports to identify opportunities and improve effectiveness.- I carry out keyword research and optimize content on Google Ads and Meta Ads to improve visibility and ranking.
  • Media Buyer / Marketing Manager

    Better Painting
    2023.02-2023.04(3 months)
    Functions:- I manage and handle the websites of different clients of Better Media Marketing, updating their information and optimizing it with SEO techniques to generate potential leads.- I generate the entire advertising strategy to achieve the goals of various clients through Google Ads and Facebook Ads.- I create Social Media, Social Networks, Website, and Digital Marketing strategies and content for different clients within the agency.- As a Community Manager and Graphic Designer, I manage the Facebook and Instagram social media strategy for various clients within the agency.
  • Community Manager & Social Media Strategist

    Salto Consulting Group
    2022.10-2023.03(6 months)
    Functions:- Design and execute advertising campaigns on Meta, Facebook, Linkedin and Youtube to attract highly qualified leads and increase the visibility of the company.- Monitor and respond to comments and questions from the companys followers on social media, as well as encourage community participation and engagement.Achievements:- Thanks to active community management and the use of attractive and relevant content, the number of followers on the companys social media networks increased by 20%.- Through the constant analysis and optimization of advertising campaigns on Meta, Facebook, Linkedin and Youtube, a 50% increase in ROI was achieved compared to previous campaigns.
  • Media Activation Manager

    Essence
    2022.06-2022.10(5 months)
    Functions:- Develop and execute integrated media plans to ensure maximum exposure, reach, and engagement with target audiences across all digital platforms.- Monitor and optimize performance of campaigns on an ongoing basis to ensure ROI and KPI goals are met.Achievements:- Created, monitored and optimized successful ad campaigns across Facebook, Twitter, TikTok, Instagram and Reddit that resulted in a significant increase in engagement and ROI for the company.
  • Digital Marketing Manager

    DataDyne Management & Technology Consulting
    2021.08-2022.09(a year)
    Functions: - I generate the strategy and contents of Social Media, Social Networks, Website and Digital Marketing for various clients within the agency. - As a community manager and graphic designer, I manage the social strategy of Facebook and Instagram for various clients within the agency.
  • Community Manager & Graphic Designer

    Asociación Misioneros de la Juventud
    2016.01-2021.03(5 years)
    Functions:- I advise the Association in all processes related to External Communication, Social Networks, Social Media and Branding.- I generate the Social Media, Social Networks and Digital Marketing strategy of the Association at the Colombia and North America level.- I manage as a Community Manager and graphic designer the strategy of Social Networks of Facebook and Instagram and the corresponding corporate stationery to strengthen the Institutional image of the Association.Achievements:- I increased the engagement of the Youth Missionaries Association through social channels by 20%.- I generated a corporate identity and a specific branding for the association disseminated through social networks, social media, increasing brand recall by 10%.
  • Community Manager & Graphic Designer

    JCPaintball Colombia
    2017.12-2018.12(a year)
    Functions:- I advised JCPaintball Colombia and the USA in all processes related to External Communication, Social Networks, Social Media and Branding.- I generated the strategy of Social Media, Social Networks and Digital Marketing of JCPaintball at Colombia and North America.- Managed as a Community Manager and graphic designer the Social Networks strategy of Facebook and Instagram and the corresponding corporate stationery to strengthen the Institutional image.Achievements:- I increased the engagement of JCPaintball Colombia through social channels by 35%.- I increased the digital sales of JCPaintball Colombia through the social networks Facebook and Instagram by 43%.- I generated a corporate identity and a specific branding for JCPaintball Colombia and the USA spread through social networks, social media, increasing brand recall by 24%.
  • Community Manager

    Café & Emprendimiento
    2017.01-2018.12(2 years)
    Functions: - I generated the strategy of Social Media, Social Networks and Digital Marketing for Coffee and Entrepreneurship Podcast. - Manage as a Community Manager and graphic designer the Social Networks strategy of Facebook, Instagram, YouTube, and the corresponding corporate stationery to strengthen the Institutional image of Coffee and Entrepreneurship. Achievements: - I increased the engagement of Coffee and Entrepreneurship throughout the Entrepreneurial and Business community of Colombia through social channels by 53%. - Advised different Entrepreneurship focus groups related to Coffee in Bogotá, Cali and Planadas in Colombia, improving their processes by 25% - Generated a corporate identity and a specific branding for Coffee and Entrepreneurship disseminated through social, social networks average, increasing brand recall by 25%.
  • Community Manager & Graphic Designer

    Gotham Cigars
    2014.11-2016.05(2 years)
    Functions:- I generated the Social Media, Social Networks and Digital Marketing strategy for Gotham Cigars.- Manage the Social Networks strategy of Facebook, Instagram, YouTube of Gotham Cigars as a Community Manager and graphic designer. - I kept the website updated with SEO and Professional Photography for each of Gotham Cigars products. Achievements: - I increased the engagement of Gotham Cigars in the entire tobacco community in the US through social channels by 10%. - I generated a corporate identity and a specific branding for Gotham Cigars spread through social networks, social media and SEO optimization, increasing brand recall by 5%.
  • Senior Graphic Designer

    Optimus Global Solutions
    2012.07-2015.01(3 years)
    Design and layout of the official Magazine in the city of Colón in Panamá, in its second, third and fourth edition.
  • Marketing Assistant

    Mac Center
    2013.09-2014.09(a year)
    Design the plan per month and the images for the social networks of Mac Center (Facebook, Twitter, Instagram), Design the visual of the new page with e-commerce update the website and product database, Design catalogs, brochures, free- cards and posters for different activations in the Stores.
  • Graphic Designer

    Mac Store
    2013.02-2013.07(6 months)
    Design the plan per month and the images for the social networks of Mac Center (Facebook, Twitter, Instagram), update the website and product database, catalogs editorial design, and 3D design spaces.
  • Graphic Designer Tutor

    Tutor Doctor
    2013.01-2013.06(6 months)
    Provide tutoring in Panama City related to Digital Marketing, Social Networks and Graphic Design, in my classes I get inspired by brands like Disney, Apple and Google.
  • Graphic Designer

    Rolo de Sedas Panamenian Artist
    2012.07-2012.10(4 months)
    Together with the artist, designing different images for social networks and doing the final artwork and apparel fabrics.
  • Graphic Designer

    Catedra E-learning company
    2012.02-2012.03(2 months)
    Design illustrations and animations in Flash, as educational resources for children from elementary school through high school.

Educational experience

  • thepowermba

    Digital Marketing maestría en marketing digital
  • Politécnico Superior de Colombia

    Recursos Humanos diplomado en gestión del talento humano
  • Politécnico Superior de Colombia

    Marketing diplomado en psicología del consumidor
  • Universidad El Bosque

    Digital Marketing diploma in social networks and digital marketing
  • Universidad Jorge Tadeo Lozano

    Branding, Social Networks, Digital Marketing ba graphic design
  • Colegio Gimnasio Campestre

    academic bachelor
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