- Own the ongoing planning, optimization and execution of the Amazon Photos paid marketing channels. - Create and execute initiatives to grow the channel working with search vendors (such as Google, Apple, and Yahoo/Verizon)- Campaign analysis and lead optimizations on campaigns across multiple network channels (such as ADA, FB/IG, and leading DSPs)- Analyze and communicate marketing performance to stakeholders including key learnings and best practices- Support new feature launches and additional internal partnership opportunities

Account lead of 40+ strategic mid-market and enterprise accounts across technology, finance, e-commerce, hospitality industries.- Identify client needs and help them in driving digital promotion strategies & solutions - SEO, Schema, Paid advertising, Website, Social Media, Local - Drive trust, adoption and engagement of Milestone products- Collaborate with cross functional team members, align workflows to execute plans and ensure accountability to meet/exceed goals while delivering outstanding customer experience

Viscira provides innovative digital marketing, interactive booth experience and new-media solutions to global pharmaceutical, biotech, and medical device clients.My Role:|| Digital Marketing, Account Management, Client Success ||▪️ Account Lead for ~$2M digital agency of record (AOR) account managing digital marketing strategies and tactics for their first rare disease product launch campaign :• Formulate tactics and supervise implementation of a robust multi channel brand marketing campaign (website, email, print and display) to ensure impactful launch.• Day to day client consultation and support, close collaboration with five (5) different agencies and liaise with internal cross functional team (design, content, development, project management, web) to ensure on-time and on-budget delivery.▪️Lead multiple portfolio level and project based clients ranging in budgets from $100K to ~$3 million.▪️Develop various innovative disease education materials, product videos, digital booth strategies to address unique needs of our clients across the continuum of care for multiple disease conditions.|| Analytics ||▪️Spearhead metrics analysis and reporting for all campaigns to provide insights and recommendation to client for campaign optimization.▪️Orchestrate the initiative to establish partnership with our sister agency Ogilvy to build up an analytics team for a perennial metrics reporting system.

Indegene is a leading provider of multi channel marketing, digital engagement and Software-as-a-service (SaaS) solutions to lifescience and pharmaceutical clients.My role:|| Account Management & Consultative Sales ||▪️Client partner for top 3 global pharmaceutical accounts, US : • Build and nurture client relationship to achieve qualitative and quantitative targets. • Marketing Strategy Planning and Execution: Designed multi-channel campaigns with optimal channel mix and effective communication plan.▪️Earned double promotion to Account Director for growing new acquired client portfolio by ~$2M in 1 year.|| Multi-channel Marketing and Analytics ||▪️Crafted a comprehensive email and telemarketing campaign that helped client to qualify 240+ new leads that led to identification of 7 rare disease patients and reported ROI of 8.75:1 in 6 months.▪️Expedited client sales by 20% building go-to-market strategy and analyze data to provide recommendation. ▪️Pioneered and launched a centralized lead generation campaign. Pitched and convinced sales team to use it to generate and manage leads effectively; Was instrumental in winning 4 global clients in 4 months.|| New Business Initiative ||▪️Owner of defining and introducing Indegene’s multi-channel marketing service offerings to the untapped market of rare disease companies. • Develop end-to-end sales & marketing strategy : Business challenges identification, competitive analysis, key needs evaluation, strategic solutioning, sales pitch and client reach out strategy.▪️Coached, motivated & trained inside sales team to increase efficiency; Defined role, call script and client reach-out strategy; monitor progress, provide consultation to resolve issues and difficulties.

My Role:Build multichannel marketing client base through lead generation, strong sales and managing cross-functional team to ensure seamless project execution ▪️ Successfully acquired new strategically crucial client and generated MCM sales of $800K ▪️ Accelerated the sales process of $4M business by building optimized RFP response, building excellent proposal and pricing negotiation▪️ Established successful partnerships with 2 major rare disease accounts increasing revenues by $1M/year▪️ Built team of 6 to excel Indegene presence in Digital Pharma East conference 2015; Generated 7 potential leads▪️ Achieved sales of $960K from new partnerships; Successfully entered medical devices market