Work experience

• 市場拓展經理/专员 (香港/印尼)

  FanRuan Software Co., Ltd.

  2025.04-Current

  (4 months)
• Senior Officer - Marketing

  HKBN Enterprise Solutions

  2022.04-2025.04

  (3 years)

  2024/01-Present:Senior Officer - Marketing 2023/01-2023/12:Officer - Marketing 2022/04-2022/12:Assistant Officer - Marketing Responsibilities: All-round marketer to drive promotion campaigns & product marketing for branding awareness & leads generation handling GTM planning, tactical program, and event marketing. From analysing target audience, tailored ATL & BTL tactical campaign, GTM strategies to offer facilitation assist in overachieving 35% of annual sales target of broadband service Plan, Execute & Review the GTM of the launching of new solutions, from website development, social media, marketing materials to digital promotion. Explored & Launched various sales channels for creating effective and efficient leads recruitment. Conduct ATL campaign for recruiting over 10M views of audience awareness. Drive 105% sales revenue growth in customers' acquisition program and maintain at least 80% retention rate by initiating tactical programs and managing promotion channels. Drive incentive to achieve $1.6M sales revenue within 3 months.
• Officer, Member Services & Programme Management

  Hong Kong Institute of Human Resource Management

  2020.10-2021.12

  (a year)

  2021/07-2021/12:Officer, Member Services & Programme Management 2020/10-2021/06:Assistant Officer, Member Services & Programme Management Responsibilities: Coordinate internally and externally to organise a wide spectrum of training and membership programmes / events to cater for market needs Plan, design and launch various marketing materials such as flyer, eDM, social media and e-news, etc. Create idea & content for online & offline marketing campaigns Assist and coordinate in Hybrid / Virtual & Face-to-face events such as HKIHRM Annual Conference, Pay Trend Seminar, etc. Manage e-commerce platform & launch various promotion campaigns Foresee overall budget and assist manager in planning business direction of programmes Expand business with discovering potential trainers and collaboration opportunities

Educational experience

• Hong Kong Baptist University

  Bachelor of Business Administration, Major in Human Resources Management/Personnel Administration, General

  2015.09-2020.07

  (5 years)

Languages