•Led the Chik Shampoo Refresh through market research, enhancing brand imagery and increasing SEC A market share by 18%.•Boosted awareness by 220 bps and trials by 160 bps within one year of the refresh.•Positioned Chik Shampoo as the first brand recognized for protein therapy in hair care, with a single-benefit recall achieved through carefully curated 360-degree brand communication.•Re-launched the Chik Egg variant in untapped markets, leading to a 10% increase in brand portfolio purchases.•Identified key purchase drivers for transitioning from sachets to bottles and launched entry packs to facilitate this upgrade for Chik Shampoo.•Led the “Chik Maha Sachet” launch by identifying consumer sufficiency challenges through observations, FGDs & in-depth interviews.•Built Chik Shampoos online presence from scratch, achieving a 4,500+% increase in digital reach through influencer campaigns.•Achieved a 3,000+% increase in focus SKU presence in untapped markets via local-level interventions and brand trial initiatives.•Increased wholesale channel sales by ₹36+ Crores through targeted activations in high-salience markets.•Identified media strategies that increased brand share of voice (SOV) by 235 bps, with only a 12% increase in media investment.

•Led the turnaround of declining sales, increasing market share in urban Tamil Nadu by sharpening the brand strategy to focus on key growth areas and modifying channel and communication strategies.•Conceptualized two new products that became the company’s first-ever 5-point beater, based on consumer research insights.•Conducted 100+ consumer immersions across multiple districts in Tamil Nadu, identifying hyper-local BTL activities, resulting in a 10% sales increase and a ₹30+ lakh monthly revenue boost.•Developed a data model to identify sales call inefficiencies, leading to an improvement in productivity by +570 basis points.

•Youngest-ever Urban Program Head in the company, overseeing a ₹1,500+ Crore revenue portfolio.•Instrumental in achieving the first-ever ₹1,000+ Crore annual sales milestone, increasing sales by ₹128 Crores (14%) through channel-specific trade promotions.•Generated ₹65+ Crores in revenue from Health & Hygiene products through customized trade and consumer activations.•Doubled revenue in Chemist Channels from ₹2 Crores to ₹4+ Crores, while increasing monthly effective coverage by 20% (reaching 64,000+ outlets).•Conceptualized KPIs for a virtual sales organization through five pilot projects across various territories (Pan India).•Managing 58 Virtual Sales Officers, leading to a 60% increase in product lines per outlet (from 5 to 8) and a 30% productivity boost (from 13 to 17 outlets per day).•Pivotal in implementing a beat optimization algorithm, providing store-level scoring to identify key outlets in each market.•Reduced daily travel time by 47 minutes for salesmen using clustering and routing algorithms, improving productive time by 27%.•Increased daily total outlet visits by 21% (from 33 to 42 outlets) through outlet-level fencing and daily performance reviews.•Reduced claim clearance time by 81% (from 53 days to 10 days) through systematic changes in claim processing.•Developed an Input Impact Barometer from scratch to track distribution and channel-level trade promotion utilization.

•Increased revenue by 100% (₹2+ lakhs per distributor) by implementing outlet categorization and standardizing sales pitches in Lucknow market•Conceptualized a decision tree based on sales trends and competition benchmarking, identifying 850+ must-sell outlets in Lucknow market•Reduced working capital by ₹2+ Crores per month by developing a customizable SARIMAX model for optimizing stock norms.•Developed a go-to-market (GTM) strategy for Henna colors in the general trade (GT) channel and conducted U&A (Usage and Attitude) studies for the Henna and shampoo categories.•Led a proof of concept (PoC) for a low-frequency coverage (LFC) project in the Varanasi market, increasing distribution coverage from 55% to 84%.

• Developed a GTM strategy for Saffola Aura in GT channel, increasing brand awareness by 22% and sales by 8%.• Improved critical store recognition by 13 percentage points.• Designed spiel, PoS elements, and product detailer card for trade channel promotions.• Increased customer conversion rate by 9% through the usage of new spiel.

In my role at Blooming Dale Enterprises, I led a team of over 200 workers to successfully execute various events, resulting in a significant 10% increase in the hotel events conversion rate. Additionally, I implemented cost-saving measures by optimizing raw material procurement processes, leading to a reduction of ₹75,000 in stage building costs. My contributions to the companys total revenue amounted to 60%, generating ₹35 lakhs.