Work experience

• Marketing & Business Manager

  KanHan Technologies Limited

  2022.09-2025.03

  (3 years)

  Rebranding Project: Led a comprehensive rebranding project to align the company’s image with its strategic goals and vision. Conducting SWOT (Strengths, Weaknesses, Opportunities, Threats) and PEST (Political, Economic, Social, Technological) analyses to identify potential opportunities and challenges. Developing a new brand strategy that harnesses the company's full potential and sets a clear, reachable vision for the future. Strategic Management and Analysis: Utilized various strategic management tools to enhance the company’s market position and operational efficiency. Engaging with cross-functional teams to implement strategic changes. Monitoring and evaluating the impact of new strategies on overall business performance. Attend industry exhibitions, events, and seminars to explore partners and business opportunities. Implement a digital marketing strategy, and utilize social media platforms such as LinkedIn to increase brand exposure and positive image. Represent the company in charity events aimed at supporting youth career development while enhancing the company's image.
• Digital Marketing Assistant

  Winfree Limited

  2021.11-2022.08

  (10 months)

  Content Creation: Collaborated with copywriters to create engaging digital content; managed website content. Investor Platform: Developed an online platform for Hong Kong investors in UK property; coordinated onboarding with sourcing agents. Client Support: Ensured smooth client experiences with Client Service Officers. Email Marketing: Implemented strategies and managed CRM/IT automation. Event Support: Assisted in various events and initiatives. Marketing Strategies: Developed achievement-focused strategies; contributed to course design and pricing. Communication: Streamlined communication through CRM tools. Performance Analysis: Assessed channel impact using analytics tools. Tool Proficiency: Skilled in Mailchimp, Zoho, social media content creation, and website management.
• Client Service & Admin Officer

  HK LandLord Academy (Dissolved)

  2020.08-2021.11

  (a year)

  Content Creation: Collaborated with copywriters to create engaging digital content; managed website content. Investor Platform: Developed an online platform for Hong Kong investors in UK property; coordinated onboarding with sourcing agents. Client Support: Ensured smooth client experiences with Client Service Officers. Email Marketing: Implemented strategies and managed CRM/IT automation. Event Support: Assisted in various events and initiatives. Marketing Strategies: Developed achievement-focused strategies; contributed to course design and pricing. Communication: Streamlined communication through CRM tools. Performance Analysis: Assessed channel impact using analytics tools. Tool Proficiency: Skilled in Mailchimp, Zoho, social media content creation, and website management.
• Project Officer

  GAPSK

  2019.04-2020.08

  (a year)

  Mandarin Recitation Competition Project Expanded participation from 800 to 1300 attendees per event. GAPSK Award Ceremony Project Increased participant numbers from 500 to 800 per occasion. Event Management Secured optimal venues for events. Managed effective part-time hiring and coaching. Fostered strong relationships with vendors, participants, and stakeholders. Marketing Collaboration Worked with the marketing team to enhance event visibility. Customer Service Demonstrated exceptional customer service. Ensured smooth and safe events through efficient crowd management strategies. International School Support Provided support for the International School Mandarin Recitation Competition Project. Facilitated cross-cultural communication through document translations and participant assistance.

Educational experience

• Sheffield Hallam University

  Bachelor of Event and Leisure Management

  2015.01-2018.01

  (3 years)

Languages