Work experience

• Business Development / Marketing

  JHL Land & Agriculture

  2021.01-2025.01

  (4 years)

  Assisted project owner developing concept area for JHL Land and created strategic export plan for JHL Agriculture Responsibilities: • Analysed, developed and proposed new ideas to be implemented for JHL Land • Negotiated and maintained relationship with clients and vendors • Developed marketing materials for JHL Land • Developed strategy to penetrate export market for JHL Agriculture products
• Marketing / Merchandise Manager

  Youth Globe GmbH

  2018.01-2020.01

  (2 years)

  Full responsibility for all marketing and merchandise related matters and website development Responsibilities: • Developed and managed marketing material for different target countries • Created, developed and managed all merchandise related items such as t-shirt, hoodie, hat and backpack • Developed and maintained company’s website Achievements: Finished website and up-and-running Youth Globe project in several countries
• Product Developer

  Puma S.E

  2011.01-2014.01

  (3 years)

  Assisted developer manager in developing specific shoes namely casual, sports, outdoor and special winter collections based on specific requests from clients. Responsibilities: • Analysed new footwear materials and technique, set up technical specs and drawings, and sent the samples order to sourcing department in Vietnam • Tracked, followed up, managed samples and prototypes, then prepared it for prototype meetings2 • Assisted Product Line Manager preparing presentation and the shoes to display for seasonal meeting with buyers from all over the world • Checked and commented the samples • Negotiated with sourcing department regarding samples delivery date and price, advised the clients for more suitable materials when over budget • Maintained and updated the Bill of Materials, shoes, and Test-lab library database • Benchmarked with closest competitors
• Production Supervisor

  Van Meel B.V.

  2010.01-2011.01

  (a year)

  Supervised the production line and subsequent recommendation to improve production capacity and efficiency. Responsibilities: • Analysed production line, machinery, factory layout, workers’ behaviour, warehouse management, and gave advice of what could be improved later • Checked the fitting and commented the samples • Checked the condition of the workers and the factory to ensure it was already met with the generally accepted international workplace (W.R.A.P), health and safety, and also local law standards Achievement: Up to 15% increased production and delivery efficiency based on the data report.

Educational experience

• Global Business School Barcelona

  Fashion and Luxury Business Management

  2017.01-2018.01

  (a year)

  Master in Fashion and Luxury Business Management
• Global Business School Barcelona

  Tourism and Hospitality Management

  2017.01-2018.01

  (a year)

  Diploma of Tourism and Hospitality Management
• Amsterdam Fashion Institute

  International Fashion Management

  2006.01-2010.01

  (4 years)

  Bachelor of International Fashion Management

Languages