Romi

London, EnglandNationality United Kingdom
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Work experience

  • Galaxy Brand Director, UK & Ireland

    Mars
    2024.06-Current(a year)
  • Global Director - Mars Inc, Brand & Purpose

    Mars
    2021.05-2024.06(3 years)
  • Senior Global Corporate Brand Manager

    Mars
    2019.08-2021.05(2 years)
  • Head of Marketing and Innovation

    Mavericks Snacks
    2018.09-2019.08(a year)
    Responsible for setting marketing and product development strategy. Launched Mavericks in the UK across all channels and managed marketing plan for all customer touch points.
  • Account Director

    Jones Knowles Ritchie
    2017.06-2018.09(a year)
    Global account director for Mars Corporate, M&Ms, Celebrations, Dolmio and Miracoli, leading a team to deliver world class brand design. Experience across brand development and design (visual brand identity), brand activations, packaging design and Corporate Brand Identity.
  • Client Account Director - Global

    ThirtyThree
    2016.07-2017.06(a year)
    Key Accounts: BP - Global account; Herbert Smith Freehills - UK, Australia & Hong Kong; PepsiCo - UK & Hong Kong; Barratt Developments - UK wide; Mercedes-Benz - UKGlobal Account Director for top 10 clients, responsible for developing and nurturing client relationships and project pipeline. Leading a team to develop and deliver of integrated marketing strategy and campaigns with skills across:- Employer brand management, consultancy and strategy- Media planning and buying (online and offline channels)- Print/offline marketing- Social media content development and planning- PPC and biddable media- Digital project management including website and game development- Event and experiential management - Team/people management within client service and inter function with creative, production and research teams- Budget setting, tracking and management- KPI and metric development and reporting across campaignsCommunity engagement and charity champion for ThirtyThree, facilitating all charity work with our local community centre and other organised charity events such as Palace to Palace cycle and the British 10K run.
  • Senior Client Account Manager, Employer Branding, Marketing/Advertising and Communications

    ThirtyThree
    2015.05-2016.07(a year)
    Key Accounts: BP - Global account; Herbert Smith Freehills - UK, Australia & Hong Kong; Barratt Developments - UK wide; Mercedes-Benz - UKSenior account manager for top 10 clients, responsible for developing and nurturing client relationships and project pipeline. Development and delivery of integrated marketing strategy and tactical campaigns with skills across:- Employer brand management, consultancy and strategy- Media planning and buying (online and offline channels)- Print/offline marketing- Social media marketing - content development and planning- PPC campaigns- Digital project management including website and game development- Event management ranging from formal presentations to graduate experiential marketing events- Research and insight - Project management- Team/people management within client service and inter function with creative, production and research teams- Budget setting, tracking and management- KPI and metric development and reporting across campaignsDelivered campaigns for key clients across the UK, US, Australia, South East Asia and Continental Europe. Community engagement and charity champion for ThirtyThree, facilitating all charity work with our local community centre and other organised charity events such as Palace to Palace cycle and the British 10K run.
  • Project/Account Manager, Employer Branding, Marketing/Advertising and Communications

    ThirtyThree
    2013.08-2015.03(2 years)
    Key Accounts: BP - Global graduate account; Deutsche Bank - Global graduate accountAccount manager for top 10 clients, responsible for nurturing client relationships and project delivery. Development and delivery of integrated marketing strategy and tactical campaigns with skills across:- Employer brand management, consultancy and strategy- Media planning and buying (online and offline channels)- Print/offline marketing- Social media marketing - content development and planning- Digital marketing- PPC campaigns- Digital project management including website and game development- Event management ranging from formal presentations to graduate experiential marketing events- Research and insight - Project management- Team/people management within client service and inter function with creative, production and research teams- Budget setting, tracking and management- KPI and metric development and reporting across campaignsDelivered campaigns for key clients across the UK, US, Australia, South East Asia and Continental Europe. Community engagement and charity champion for ThirtyThree, facilitating all charity work with our local community centre and other organised charity events such as Palace to Palace cycle and the British 10K run.
  • Marketing Consultant

    City Fertility Centre
    2013.04-2013.05(2 months)
    Responsible for providing strategic marketing consulting services for six clinics nationally. Short term contract to primarily advise on: - Marketing collateral - Print management- New website development- Digital marketing strategy- Strategic event management- Communications including email direct marketing (eDM) and traditional media- Advertising including print, radio and TV
  • Marketing Advisor QLD and Mining

    Golder Associates
    2010.11-2013.04(2 years)
    Responsible for development and execution of strategic marketing and communication plans and associated budgets for Queensland (QLD) (four offices) and national Mining account.Marketing activity includes: - Marketing collateral and print management- Events ranging from conferences, seminars, thought leadership and client entertainment- Sponsorship and partnership with key industry associations- Tenders, expressions of interest and capability statements- External communications including newsletters, advertising and editorial generation- Award submissions (four state awards, two national awards)- Internal marketing and communications
  • Group Marketing and Promotions Manager

    The Fox Hotel Group
    2008.11-2010.11(2 years)
    Responsible for planning and executing marketing and promotion strategy for three venues in South East Queensland:- The Fox Hotel, South Brisbane, QLD- The Royal Mail Hotel, Tingalpa, QLD- Surfair Marcoola, Marcoola Beach, QLDDeveloped marketing strategy for food and beverage, functions and events and gaming revenue streams. Marketing included: - Digital (website, social media, eDM, SEO, SEM)- Sales collateral- Advertising (outdoor, TV, radio, print, digital)- Events (internal)- Exhibitions- Sponsorship and partnershipsOther duties included managing a team of 14 people, HR and invoicing.
  • Marketing and Research Assistant

    CMP Lawler (Hospitality and Gaming Consultants)
    2007.05-2008.12(2 years)
    Reponsible for:- Coordinating marketing for the consultancy (eDM, website, collateral, conferences and exhibitions)- Managed outbound in-house research call centre including rostering and project management- Providing assistance to senior consultants on projects- Database maintenance- Events management

Educational experience

  • Queensland University of Technology

    Professional Communication graduate certificate
  • The University of Queensland

    Marketing bachelor of business;
  • The University of Queensland

    Foods, Nutrition, and Wellness Studies, General bachelor of applied science (b.a.sc.)
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