Work experience

• country manager - mexico

  Furukawa Electric LatAm (rebranded Lightera

  2014.01-Current

  (13 years)

  Jan 2024 – Present | Mexico Country Manager — Mexico • Own the national market-development strategy and full commercial P&L for the Mexican subsidiary — pricing, margin, forecasting, and the country growth roadmap. • Grew market share from 1.6% to 6.5% in under 12 months by opening and expanding strategic accounts across telecom carriers, data centers, and energy/utility players. • Built senior-level relationships and long-term partnerships across Mexico’s infrastructure ecosystem, acting as the key point of contact between strategic clients and the organization. • Lead complex, multi-year negotiations and cross-functional execution — aligning technical, commercial, and delivery teams from proposal through implementation. Market Manager — Southeast Asia · Furukawa Electric LatAm Aug 2022 – Feb 2024 | Thailand & Indonesia • Led market expansion across a complex, cross-cultural region — repositioned the go-to-market strategy and rebuilt the distributor, integrator, and OEM partner network from the ground up. • Opened enterprise and government-linked relationships in unfamiliar markets, defining country-specific entry approaches and delivering results under high uncertainty. Head of Sales — Government, Utilities & Smart Cities · Furukawa Electric LatAm Apr 2020 – Jul 2022 | Curitiba, Brazil • Led a national B2B sales organization composed of multiple teams, providing direction, coaching, and performance oversight for government and large-infrastructure accounts. • Won the ‘Piauí Conectado’ Smart City PPP — a complex public bid integrating hardware, software, and services — recognized with a global Furukawa sales award. • Built a high-performance, customer-centric sales culture across federal and state government segments, influencing senior stakeholders to adopt solution-based approaches. Key Account Manager — ISP Market · Furukawa Electric LatAm Oct 2014 – Apr 2020 | Recife & Curitiba, Brazil • Managed a portfolio of 400+ enterprise ISP accounts, designing tailored technical-commercial solutions and exceeding annual sales targets for five consecutive years. • Supported and coordinated product demonstrations, solution presentations, and proposal development across the regional sales team.
• account manager - government & telecom

  Huawei Technologies

  2014.01-2014.06

  (6 months)

  • Managed strategic government and telecom-operator accounts for a global integrated-technology vendor (networking, systems integration, and support services).
• Software Developer → Team Leader → Business Developer

  Cesar - center for advanced studies

  2005.01-2014.01

  (9 years)

  • Progressed from software engineering to team leadership to business development — closing R$870k against a R$300k target in under 12 months — building the technical foundation behind a consultative selling style.

Educational experience

• Universidade Positivo, Brazil

  strategic project management

  2010.01-2012.01

  (2 years)
• Faculdade Integrada do Recife

  in Information Systems

  2003.01-2006.01

  (3 years)

Languages