(1 year 7 months) Lead the UK Sales division for mediasmart, an omnichannel demand-side platform, focused primarily on CTV (with Household Sync), Mobile, and DOOH; leverages online and offline behavioral signals to better target users across devices • Develop strategy for UK expansion to land CTV-first value proposition with major partners and agencies (CTV platform of the year 2023 in Asia)

Focused on the EMEA expansion of the EMX SSP and the launch of CTV across this region.

(2 years 1 month) Responsible for revenue growth across Magnite DV+ and CTV for Display, Audio, Video, CTV and DOOH. Helping clients to build for programmatic success by leveraging Magnite's tech and expertise across key areas including Marketplaces, Cookieless Solutions, Supply Path Optimisation, Transparency and CTV.

5 years 10 months (4 years 8 months) Responsible for the development and growth of the digital division of Active International.

(1 year 3 months) Seek is the newly created digital platform of Active International, a global Barter agency working alongside a number of top UK agencies and blue chip clients with a focus on Trading media spend. Seek can deliver a full range of barter solutions in Display, Mobile, Video and Social in the programmatic buying market using investments in Technology and Data providers and top tier publishers. - Key Responsibilities • Develop, recommend and implement individual sales strategies for Advertisers and Agencies that are consistent with company objectives. • Generate increased revenue from utilising existing, and cultivating new relationships with agencies and clients. • Partner with internal teams to identify opportunities within the existing agencies/client contacts. • Responsible for negotiating and completing sales contracts with the support of Finance, Legal and Media. • Provide internal reports on business commitments when directed. Account Management • Manage the relationship with our tech partners (DSPs, SSPs) with agencies and with clients. Liaise with and know the offering of our DSPs to offer the best solutions and create timely RFP responses. • Take accountability for Campaign Performance and Campaign Optimisation providing feedback and insight to agencies and advertising through detailed reporting. • Understand digital media trends and buying patterns in the programmatic buying space. • Continuously learn and keep up to date with new developments in the ad trading landscape

(1 year 5 months) As a Director of one of the media divisions, I would continually endeavour to drive integrated solutions that offer creativity, innovation and most importantly, commercial accountability for all our clients. Using our depth of experience in this channel we provide strong strategic solutions in response to our client's objectives whilst maintaining an unyielding drive to achieve a positive ROI. - Key Responsibilities • Objectively recognising and understanding needs of clients and developing strategic routes to market which fulfills, and exceeds, the clients KPI’s. • Advising the account management team and clients on the most effective media combination. • Ability to analyse results, identifying and explaining variance from goals. • Proactively negotiate the best rates, adjusting media schedules in response to the latest market figures. • Responsible for collating and presenting monthly, quarterly and annual reviews to clients. • Ensuring financial and reporting obligations are met in a timely and accurate manner – reconciliation, end of month spend data, weekly/monthly reporting and results analysis. • Being best placed to offer creative and innovative solutions by maintaining a keen interest in market/supplier developments. • Building strong relationships with clients, publishers and internal teams on a global level. • Responsible for the management, growth and development of a team of 9 staff including; Planner/Buyers, Account Executives and Interns.

(1 year 10 months) As part of a fast-paced Digital team within a leading London agency, I gained invaluable experience by progressing to Buying Manager and working with both clients and suppliers on a daily basis to ensure the optimum management of campaigns spanning, display, video, mobile and social media. - Key Responsibilities • All digital implementational planning and buying including display, VOD, mobile and social. • Deliver best price and quality within day-to-day negotiations. • Deliver auditor/client targets and contribute towards agency deal delivery and media owner incentive optimisation. • Liaise with planners to deliver optimum scheduling and placements. • Maintain and grow working relationship with planning teams, suppliers and auditors. • Responsibility for bookings on Adazzle, traffic, tracking and reconciliation. • System expertise – Adazzle, iDesk multiple Adservers, DDS, Comscore, TGI and UKOM. • Contribution towards helping deliver post campaign analysis – pulling data and building insights with planning teams. • Overall digital market knowledge and specialist knowledge of nominated channel/field – Audience on Demand, VOD, Mobile etc. • Effective team management – ensuring my team delivers optimum buying and administration through clear goals, motivation and development.

3 years 5 months (2 years 5 months) As a Planner Buyer at Optimedia, I assisted in the management of a number of the agency's major accounts such as BT, BMW, Aviva, Toyota, HTC and Open University and in this time, gained invaluable experience across both Direct Response and Brand disciplines.

(1 year 1 month) - As I Media Assistant, I gained knowledge and experience of the entire online planning and buying process from campaign briefing, implentational planning, negotiation, campaign optimisation/reporting and post-campaign analysis for a number of clients. - Weekly reporting and analysis of all live campaigns. - Developed a solid working relationship with key suppliers, regularly summarising future online strategies and spend forecasts. - Ensuring media was negotiated where possible to ensure we are buying at the most competitive rate. - Developing knowledge of each client's market and key competitors within their sector and regularly providing the planning teams with in-depth competitor analysis. - Regular use of industry-standard ad-serving and research tools such as DART, Eyeblaster, TGI, AdRelevance, Comscore, UKOM and Nielsen Answers.