Abdi's Resume

Abdi

Principle UX Designer

Male

41 y/o

User Experience Design/UI Design/Interaction Design/Graphic AD Design

Live in United Kingdom

Nationality United Kingdom

Summary

I bring over 15 years of experience in UX design, focusing on global interactive experiences across complex global video games like like Call of Duty as well as, responsive web platforms and mobile applications. I have a strong interest in automotive UX, particularly in areas such as in-car HMI, digital cockpit design, and driver-centred interfaces. I’ve collaborated with cross-functional teams in the UK, EU, and Middle East, and I’m comfortable working within both European and East Asian product cultures. Hands-on with tools like Figma, Sketch, and Adobe CC, and experienced in user research, wireframing, prototyping, and usability testing. I’m passionate about the role UX plays in shaping future mobility experiences, and eager to contribute to this transition.

Work experience

Principle UX Designer
Savvy Games Group/Steer Studios
2023.12-Current
(2 years)
Built a new UX team and design workflow for one of the worlds largest startups, contributing to multiple unannounced projects based on a globally recognised IP Built and led the UX team at a new Riyadh-based studio, part of one of Saudi Arabia’s largest startups Developed UX pipelines and workflows for multiple unannounced projects using a globally recognised IP Collaborated with game, art, and tech leads to define and deliver core UX systems Created hands-on prototypes informed by user research, playtesting, and data Coordinated with IP holders and external partners to align design with franchise standards.
Principle UX Designer (Call of Duty)
Activision/Sledgehammer
2022.11-2023.12
(a year)
Taking a leading role in the design and development of AAA-quality features for Call of Duty: Modern Warfare III, I was instrumental in creating key elements for multiple core experiences, including the lobby system, gameplay flows, create-a-class functionality, and player progression features from DMZ Designing and Leading Features: I spearheaded the design of critical interface elements such as menus, HUDs, and flow systems, ensuring seamless integration into the game's overall experience. My focus was on delivering intuitive and engaging interactions that elevated both usability and player engagement Player Progression and Create-a-Class Systems: I led the design of complex systems like player progression and create-a-class, focusing on providing players with a rewarding and immersive customization experience that aligned with the core gameplay Collaboration with Cross-Disciplinary Teams: Working closely with artists, engineers, and other designers in a global studio environment, I ensured that the technical and creative vision of these features was flawlessly executed, from conception to final implementation. By fostering collaboration, I helped deliver cohesive and polished features that enhanced player experience across multiple game modes.
Senior UX Designer
HSBC
2019.03-2019.06
(4 months)
(We Are Friday) - Designed UX for mobile banking with a focus on compliance and accessibility. - Delivered prototypes and research documentation for agile teams.
Product Designer
Domino's Pizza
2018.06-2018.09
(4 months)
- Improved delivery UX across apps with competitor research and feature mapping. - Created flows and prototypes across iOS and Android platforms.
UX Designer
Dixon's Carphone
2016.10-2017.04
(7 months)
- Led UX on GBP5M responsive site redesign for major electronics retailer. - Delivered annotated wireframes and design system updates.
Lead Product Designer
Orange
2016.02-2016.10
(9 months)
- Designed mobile payment apps across EU markets. - Launched Apple Pay integration with complete visual overhaul.