MICHELE's Resume

MICHELE

Global Marketing Manager

Male

36 y/o

Marketing/Activity Execution/Event Planning/Business Data Analysis/Business Channels/SEM/SEO/Site selection and development/Marketing Planning

Live in Shanghai

Nationality United Kingdom

Summary

Multilingual and multidisciplinary professional with a strong foundation in engineering, marketing, and international business development. Holds a First-Class BEng in Electrical and Electronic Engineering and an MSc in International Marketing. Demonstrates a unique blend of technical insight and commercial acumen, with proven experience in digital marketing, product development, market research, and international sales. Culturally fluent, adaptable, and passionate about innovation and global growth strategies.

Work experience

Global Marketing Manager
Spectrum Technologies Ltd.
2023.02-Current
(2 years)
led the design and launch of Spectrum Technologies' new global website, available in four languages. Developed a dedicated website and virtual showroom for the Chinese market, optimizing content and UX for regional needs. Organized international trade shows, enhancing company visibility and generating new business leads. Drove market research initiatives for new laser system products and geographic market expansion. Collaborated cross-functionally with engineering and product teams to support new product development Managed all aspects of digital marketing and maintained brand presence across social media platforms
Sales Manager
Asustor
2022.10-2023.02
(5 months)
Oversaw all sales and customer relationship management functions for the UK region. In charge of training sales teams for new distributors Business development and sales channel management
Marketing and Business Development Associate
NTECH-DISTRIBUTION (NEWEER) LTD
2017.08-2021.06
(4 years)
Established a customer service team from the ground up, improving customer satisfaction and retention. Supported post-Brexit expansion into the EU by assisting with translations and office setup. Launched and managed the company's YouTube channel, enhancing digital engagement. Contributed to marketing strategy improvements and brand visibility

Educational experience

Cardiff University
Electrical and Electronic Engineering
2018.09-2022.06
(4 years)
Bachelors of engineering
Newcastle university
Masters of International marketing
2014.08-2015.08
(a year)
Masters of Science in International Marketing
Newcastle University
Philosophy and Psychology
2009.09-2014.06
(5 years)
Bachelor or arts UK University