Key ResponsibilitiesNykaa Fashion International:1. On-site Management:- Curate and feature brand and customized collections on Shopify.- Coordinate with Marketing & Content teams for accurate brand information.- Implement coupon codes and sorting plugins.- Conduct international quality control checks on product launches.2. Efficient Operations:- Coordinate with Catalog and Brand Managers for listings and updates.- Ensure timely product launches and accurate site information.- Address Partner Support queries promptly.- Generate category-level and sales reports.- Notify stakeholders promptly of major issues.Nykaa Fashion Domestic:- Manage Brand Catalog for consistency.- Organize tasks with a ticketing system for efficiency.- Engage with brands for discounts and sales promotions.

Key Responsibilities1. Site Audit for Nykaa Fashion Private Labels:- Check pinning, hybrid pages, tip tiles, discounts, and cart offers.- Ensure image and site information accuracy.- Verify discounts, SKUs, and pricing across platforms.2. Product Launch Check:- Review product launches and SKU gaps for private labels.- Map listings with the master sheet.3. Catalogue Shoot Coordination:- Organize, select, and process catalogue images.- Arrange shoots for all marketplaces.- Share editing notes and consult on image listing and renaming.4. Database Maintenance:- Manage image and master sheet databases.- Maintain and update image and master sheet records.

Formerly under name Suraaj Linens (Jun 2021 - Apr 2022)Key Responsibilities- Managed product production status and tracked shipments, ensuring timely delivery and quality control. - Coordinated with Production, Design, Listing, and Marketing teams to streamline operations and enhance product visibility. - Updated and maintained store pages across all marketplaces, ensuring accurate and engaging content for product launches. - Developed and curated content for Amazon listings and social media platforms, crafting posts to drive customer engagement. - Responded to customer inquiries on Amazon and other platforms, providing timely and effective support. - Oversaw content strategy and management, focusing on brand consistency and enhancing online presence.

Key Responsibilities- Optimize website and social media content for platforms like Facebook, Twitter, Instagram.- Ensure consistent branding across departments through collaboration.- Develop marketing campaigns and promotions.- Manage relationships with media vendors and publishers for collaborations.- Formulate social media strategy, including content creation, budgeting, and scheduling.- Correct online content errors and organize webinars.- Stay updated on digital marketing trends and keep the brand relevant.- Drive social media efforts to enhance KPIs like likes, shares, and engagement.

Key ResponsibilitiesDigital Marketing - Affiliate Marketing:- Manage campaigns on Voluum and Offerslook platforms.- Optimize CPA campaigns.- Handle individual Advertisers and Publishers accounts.- Generate reports for managed campaigns.E-Commerce Management:- Ensure website elements visual appeal, accuracy, and usability.- Assist in promotional decisions and payment configurations.- Develop and execute digital marketing campaigns.- Upload and analyze customer product reviews.- Analyze sales data for future predictions and stock management.- Manage D2C sales and marketing on Shopify and other marketplaces.- Handle end-to-end e-commerce operations and promotions.- Manage Catalog Listing, Enhancement, and CRM.- Generate daily campaign reports for Google Ads and FB Ads.Responsible for managing - Platforms: Shopify, Uniware, Pickrr, Shiprocket- Other Marketplaces: Amazon, Flipkart, PayTm, Limeroad, Karmaplace, Snapdeal, Mirraw.

Key Responsibilities Digital Marketing - Affiliate Marketing- Manage Voluum and Offerslook campaigns.- Optimize CPA campaigns.- Handle Advertisers and Publishers accounts.- Generate campaign reports.