Riley Ma

Public Relations Specialist/Assistant/Brand Specialist/AssistantLive in HongkongNationality China Hongkong
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Work experience

  • PR & Brand Communications Executive

    Hearts On Fire Company Hong Kong Limited
    2023.04-2024.09(a year)
    - developed and implemented content strategy for Instagram, Facebook and Linkedin. Tracked and analysed performance metrics. Managed website revamp. Communications - developed brand identity, messaging and guideline. Aligned with all regions on activations and marketing materials. PR - Managed media relations, including press releases and media inquiries. Tracked and analysed performance metrics.
  • Marketing and Operations Executive

    Malin and Goetz Hong Kong
    2023.01-2023.02(2 months)
    (temporary contract) SKILLS prepare online newsletters and promotional emails and organise their distribution through various channels run social media channels write and translate marketing materials for both online and printing Fluent in Cantonese, English & Mandarin Social media Management Paid Media Strong Communication
  • MARKETING AND OPERATIONS INTERN

    Microsoft Office
    2021.06-2021.12(7 months)
    Conduct marketing research on competitors Plan, prepare, and deliver PR seeding Provide administrative support to the team
  • MARKETING AND OPERATIONS EXECUTIVE

    st. catharine's school for girls
    2011.01-2017.01(6 years)

Educational experience

  • THE UNIVERSITY OF HONG KONG

    MARKETING ASSISTANT
    2017.01-2022.01(5 years)
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