Riley Ma
Public Relations Specialist/Assistant/Brand Specialist/AssistantLive in HongkongNationality China Hongkong
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Work experience
PR & Brand Communications Executive
Hearts On Fire Company Hong Kong Limited2023.04-2024.09(a year)- developed and implemented content strategy for Instagram, Facebook and Linkedin. Tracked and analysed performance metrics. Managed website revamp. Communications - developed brand identity, messaging and guideline. Aligned with all regions on activations and marketing materials. PR - Managed media relations, including press releases and media inquiries. Tracked and analysed performance metrics.Marketing and Operations Executive
Malin and Goetz Hong Kong2023.01-2023.02(2 months)(temporary contract) SKILLS prepare online newsletters and promotional emails and organise their distribution through various channels run social media channels write and translate marketing materials for both online and printing Fluent in Cantonese, English & Mandarin Social media Management Paid Media Strong CommunicationMARKETING AND OPERATIONS INTERN
Microsoft Office2021.06-2021.12(7 months)Conduct marketing research on competitors Plan, prepare, and deliver PR seeding Provide administrative support to the teamMARKETING AND OPERATIONS EXECUTIVE
st. catharine's school for girls2011.01-2017.01(6 years)
Educational experience
THE UNIVERSITY OF HONG KONG
MARKETING ASSISTANT2017.01-2022.01(5 years)
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