Responsibilities: Leading the team to build and execute via marketing automation systems, implement, track and analyze marketing campaigns across channels. Main responsibilities also include work closely with global office into set up strategies for APAC with marketing leaders across the region. Specialised in understanding customer journey, data insights and leveraging marketing technologies to pave nurturing campaigns for regional marketing to support business growth objectives. Achievement: Led a team of four to complete 20 campaigns monthly, optimizing calendar and segments for improved key metrics; Monitored and analyzed campaigns using Oracle Eloqua and Tableau; Conducted A/B tests; Ensured deliverability for China platforms: Developed partnerships with third-party media, including OmniEngine (Global) and Automotive Electronics Magazine (Korea); Oversaw data processing for China events; Utilized Uberflip for content management; Revamped 4 nurture campaigns for personalized audience journeys; Planned the budget monthly for 3rd party media covering APAC regions; Delivered quarterly reports with insights, project updates, and recommendations for APAC campaigns. Reason for Leaving: Career Plan Page 2 Assistant Manager, PR and Social, Bosch Brand

Responsibilities: Develop creative, impactful and engaging social media and PR strategies and campaign executions for assigned brands; Formulating annual plan and calendar based on consumer and market insights to support business development; Fully execute the operations of social media and event management of assigned brands according to the annual plan; Identify, create and leverage brand stories to reach a broader audience through media & PR relations, working with cross-functional business leads on co-develop brand social media campaigns; Manage the partnerships with journalists, bloggers, KOL, influencers and partners; Support new product launches with agency partner; Identify brand category relevant social media and PR platforms; Manage and grow the relevant social media channels such as FB, IG and Linkedln, creating or adapting content as appropriate to maximize Rol; Support Corporate communication in copy writing and event management. Achievement: Drove partnership with the first-tier interior design media Home Journal, and sustained the media coverage and exposure for Bosch during 2024, including 5+ Editorials, 10+ Social Media Posts and 1 Award; Planned and execute accent|line big launch campaign for digital and PR channels; Sourcing and facilitating for a new agency pitching, drove the new creative agency Frenger onboarding as Bosch’s key social media and creative partner; Generated ideas and planned calendar for the Bosch eCommerce campaigns, and led the multi-channel advertising strategy and execution for 10+ campaigns, including, Summer Sale and Flash Sale etc. ; Leda;As the person in charge for event management and press relationship for the award winning event (Best Partnership Strategy) “the Kitchen of the Year”; Involved in the brand video project, #LikeABosch featuring Jan Lamb, including ideation, production, digital media implementation. Reason for Leaving: Career Growth Jan – Aug 2022

Hong Kong Wing On Travel Service Ltd, Hong Kong Responsibilities: Planning and execution of online marketing strategies; Organize and supervise all online promotions and offline events; Monitor and report utilization, budget and campaign performance; Collaborate with partners and developers to ensure projects are aligned with marketing objectives and expectations; Manage and drive the performance of all social media channels; Exploring marketing opportunities and coordinating with joint promotion partners; Assist the department to monitor the daily operation of the department; Manage the SEO and SEM projects. Data and Tools: Implement content A/B test for different channels, across social media, website, APP Push and eDM; Lead and execute the content creation process according to the historical data; Using Google Analytics and Facebook Business Manager to monitor and track the campaign traffic and conversion data, and providing insights for optimization; Managing the customized back-end system of Wing On Travel, for content of website, CRM and digital campaign, as well as report generating, data mining and tabling, for the improvement solutions, financial review and prediction. Achievement: Work 50% leading team 50% hands-on; Develop affiliate network and create business opportunity for driving sales with low cost during the COVID pandemic; Leading the KOL projects to develop exclusive business opportunities with the accommodation partners; Develop business opportunity with the partners from financial sector including payment, credit card, virtual bank, as well as initiate the joint promotions and manage the whole process; Leading and manage the Spokesperson campaign, collaborating with agencies to produce a series of videos with involving a 20 people scale shooting crew; Monitoring the border reopening updates from Hong Kong Government and other countries or regions, and react immediately to create new campaigns for addressing the changing market within an extremely tight timeline Reason for Leaving: COVID Pandemic; Career Growth Page 3 (Hong Kong and Taiwan) Trip.com Group, Hong Kong Responsibilities: Setting strategies for growing the traffic for the content channels and user community; Design programs for growing the number of normal and KOL users; Create business models to attract KOLs to join the community; Planning and executing the B2C digital campaigns; Managing the SEO projects; Internal and external communications for all the projects related to content creators; In-depth understanding of the user side, to proceed data analysis, and provide suggestions on product features, operation directions and content creativity etc., to improve the user's content experience. Data and Tools: Manage the Trip.com customized data system and discover the needs of the date from customer side; using SQL and Tableau for data extraction and visualization; Content creation and A/B test through the channels including website and APP display ad., eDM, APP Push and Social Media etc. ; Data mining and reporting by using Excel pivot table and other advance functions; Social listening, data collecting and organizing for the KOL recruitment campaign; Lead the UX improvement base on the insights from the data. Achievement: Work 50% leading team 50% hands-on; 2000+ KOLs database built; 1000+ KOLs and organizations onboarded Trip.com Content Creator Program; 1500+ KOLs joined the communication group for long term collaboration; 20+ B2C digital campaigns accomplished; Designed the campaign mechanism and template that adopted by worldwide markets; Develop affiliate network and create business opportunity for driving sales with low cost during the COVID pandemic; KOL sourcing, cost control for the live show project (Summer Mega Sale) brought GMV 7 Million HKD; Built up relationship with 10+ tourism boards; Leading the Hong Kong site became the best performing site in Trip.com in terms of the quantity and traffics of the high quality content generated by users. Reason for Leaving: Role Change

Responsibilities: The digital marketing and ecommerce person in charge for the STEM product brands Team Green/ Social Media Maintenance/ Online Advertising/ Creative Deliverables Management/ eShop Operation/ Coordination for Website Development/ IP products development and management Data and Tools: Manage eCommerce platforms Magento and Shopify, and data report generation for sales forecast and eShop optimization; Social Media; eCommerce; Google Analytic Achievement: Establish Workflow and Framework for cooperating with the new Creative Agency Partner/ Leading a Significant Improvement on the Engagement of Social Media Pages/ Initiate and Follow up the Website Revamp Project for the Company’s eShop Reason for Leaving: Career Growth Page 4

Responsibilities: Account Servicing Team in a 4As agency; Social Media Maintenance; Website Development; Media Buying and Strategy; Influencer Marketing; Content Development; Customer Enquiry Handling; Analytic Report; Client Pitching; Campaign Management; Third Party Communication; Ad-hoc projects and tasks Data and Tools: Google Display Ad. ; Google AdWords; SEO; Google Analytic; Data analysis + content creation & management, for website, APP & CRM campaign, by using Adobe Experience Manager, WordPress, Mixpanel, AppsFlyer & Mail Chimp; Facebook Business Manager; Social Listening Report; Social Power; Lead the AI Chatbot project and collaborate with developers to meet the customer needs in a data-driven approach. Achievement: Mainly serve Unilever and P&G, manage and optimize their Social Media pages, Websites and create digital campaigns for the brands including Unilever Food Solutions HK, Vidal Sassoon HK+TW, Pantene HK+TW, Olay HK and Pert TW. Play a key role in the campaigns including Vidal Sassoon G-Dragon Meeting 2017, Vidal Sassoon Foam Conditioner New Product Launch, Pantene Japanese Series New Product Launch, Knorr Cha Chaan Teng Digital Campaign 2018, Lipton Digital Campaign 2018 (Video Production involved a 20 peoplescale shooting crew), also participated in the pitch for new business. Reason for Leaving: Career Growth

Responsibilities: Marketing planning; Marketing campaign execution; Social media management; Graphic design; Human resource; Vendor coordination; Sourcing; Assistant chef; Field service. Achievement: Created the marketing framework; Turns profitable; Led 5+ promotions within a year; Headed the “Work Exchange” program that our competitors have never done and solved the human resource problem; 2K+ fans liked the Facebook page. Reason for Leaving: Family illness