Raiyan
DubaiNationality United Arab Emirates
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Work experience
Head of Marketplaces
Swissklip2024.06-Current(a year)E-commerce / Amazon consultant. Helping brands scale their E-commerce business.
Freelance2023.07-Current(2 years)Marketplace service : (Amazon, Flipkart, Walmart, Target, Noon, Myntra, Shopee & Shopify.)-> E-Commerce Marketplace Management-> Financial Management (P&L)-> Strategic Planning-> Market Analysis-> Relationship Building-> Sales Enhancement-> Product listing Optimization-> PPC & SEO Management-> Content Management-> Performance Analysis-> Operations ManagementMarketplace Lead
Pro Coffee Gear2023.10-2024.07(10 months)🌐 Oversee end-to-end marketplace operations on Amazon, Walmart, and eBay💼 Manage profit and loss (P&L) accounts effectively📊 Implement business planning and strategy📦 Plan inventory efficiently🤝 Coordinate seamlessly with cross-functional teams📈 Manage and optimize PPC (Pay-Per-Click) and SEO (Search Engine Optimization) strategiesMarketplace Manager
eyewa2023.02-2023.06(5 months)- Successfully launched and managed portfolios of 4 brands on Amazon and Noon Marketplaces in UAE & KSA regions- Took complete responsibility for overseeing the financial performance of the marketplace, effectively managing the profit and loss statement amounting to $2million- Coordinated and communicated effectively with counterparts at major marketplaces, including Amazon, and Noon ,to strategize and execute promotions, advertising campaigns, and resolve account-related issues- Provided leadership to a team of Marketplace specialists, inspiring and driving them towards achieving key performance indicators- Identified market trends, customer preferences, and competitive analysis to capitalize on new opportunities, resulting in a 200% month-on-month sales increase and an exceptional 800% year-on-year sales growth- Monitored product listings, ensuring high-quality images and content are updated on Marketplaces for better CTR & CVR- Generated accurate inventory requirement forecasts based on current sales trends, ensuring consistent availability of high-demand products to meet customer needs- Monitored product performance and diligently analyzed anomalous returns at the product level, promptly identifying and resolving quality or fit issues for enhanced customer satisfaction- Worked to optimize the catalogue for content quality based on pre-defined guidelines and coordinated with Amazon and Noon internal teams to address issues for an improved customer experience- Managed and executed all marketing activities, including discount coupons, deals, and PPC campaigns, to maximize sales- Provided insightful weekly business sales reviews, analyzing performance drivers, identifying opportunities, and addressing challenges at the item level- Collaborated with cross-functional teams, including supply chain, finance, marketing, customer service, and product departments, to ensure seamless system integration & efficient execution of daily channel operationsBrand Manager : Amazon Marketplace
Acquco2022.08-2023.02(7 months)- Brand P&L ownership, setting and measuring performance against brand-level sales & margin targets and providing regular monitoring of brand financials.- Created and conducted strategic plans by analyzing existing market data & monitoring the metrics of plans for further improvement and increase sales by 130 % YoY on bases.- Actively managed Amazon Seller Central account of US and CA region, ensuring daily operational efficiency & growth.- Conducted comprehensive item forecasting & analysis, with a focus on competitive pricing dynamics.- Monitored the sales operations for promoting products & accountable for achieving business goals and increasing sales growth.- Collaborated with the marketing team to plan and execute online marketing campaigns, including email marketing, social media, SEO, and PPC advertising.- Collaborate with the supply chain team to ensure products at ideal inventory levels and accurate forecasting using sales and inventory analysis to prevent stockouts.- Demonstrated expertise in planning and budgeting for PPC campaigns on a weekly and monthly basis.- Conducted comprehensive item forecasting and analysis, focusing on competitive pricing dynamics.- Applied competitor analysis and optimized listings through A+ content and SEO techniques to enhance product visibility and drive sales.- Track and analyze ecommerce metrics, such as conversion rates, traffic sources, and customer behavior.- Provided insightful weekly business reviews, analyzing performance drivers, identifying opportunities, and addressing challenges at the item level.- Coordinated effectively with the Amazon SAS team to ensure effective brand management and maximize opportunities.- Utilized data analysis tools like Helium10, Jungle Scout, Keepa, and Amazon Brand Analytics to analyze ASIN-level data and strategize sales growth.- Successfully planned and executed new product launches, driving market penetration and customer engagement.Founder and Ecommerce & Marketplace Director
Green Gardenia2015.01-2022.06(7 years)- Held P&L ownership, demonstrating strong financial acumen and driving strategic decision-making as a key leader in the organization ($1 million)- Successfully launched and set up brand on marketplaces like Amazon, Flipkart, Peperfry, Myntra, Shoppe, Big Basket, Jio mart, and Shopify store and managed all branding and merchandising- Provided visionary leadership as Director, overseeing the holistic growth and development of the business, with a focus on marketplace operations, brand management, and supply chain- Develop strategies to increase sales, reduce costs and drive conversion rate including price optimization, PPC, marketing materials and promotional strategies- Managed Amazon Vendor & Seller central accounts across India, USA,UAE and own brand website- Conducted thorough analysis of brand performance, market trends, and customer demands, leveraging insights to formulate and execute impactful business strategies- Increased ecommerce components including conversion rate and average order value through merchandising, cart analysis, and cross-sell/up-sell strategies- Successfully enhanced EBITDA margin through a range of initiatives, including skilled vendor negotiations, strategic cost optimization, and improved marketing efficiency- Optimizes website design, layout, and content to improve conversion rates and customer engagement- Utilized item forecasting techniques to analyze competitive pricing dynamics, ensuring optimal pricing strategies for improved market positioning- Conducted comprehensive competitor analysis and implemented listing optimization measures such as A+ content, A/B testing and SEO, elevating product visibility and driving sales growth- Created and analyzed PPC ads, deals, and promotions, harnessing data-driven insights to optimize advertising campaigns and maximize customer engagement- Planned and executed successful new product launches, capitalizing on market opportunities and driving brand expansion.Supply Chain and E-commerce Associate
MySunnyBalcony2012.10-2014.11(2 years)- Established efficient supply chain processes, optimizing the companys operational efficiency and ensuring seamless flow from sourcing to delivery.- Successfully launched and managed e-commerce websites on prominent platforms like Amazon India and Shopify, leveraging digital channels for increased sales and brand exposure.- Took charge of inventory management and conducted regular stock audits to maintain accurate and optimal stock levels, minimizing inventory discrepancies and maximizing profitability.- Ensured high-quality standards by conducting rigorous product quality checks, guaranteeing customer satisfaction and reinforcing brand reputation.- Managed order fulfillment for both e-commerce and landscaping projects, coordinating logistics and ensuring timely and accurate delivery to customers.- Provided oversight for offline stores and production activities, ensuring smooth operations and efficient utilization of resources.- Conducted demand planning and procurement activities, forecasting market demands and strategically sourcing materials to meet customer needs and minimize costs.- Developed comprehensive logistics strategies, optimizing shipment processes to streamline operations and reduce transit times.
Educational experience
Welingkar Institute of Management
in Logistics and Supply Chain Management master of business administration - mbaThe Oxford College Of Business Management
Finance bachelor of commerce
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