Rachel's Resume

Rachel

Live in United States

Nationality

Summary

85% Strong experience in social media management but lacks explicit community growth operations and data analysis experience. Met 5/7 criteria - lacks specific experience in community growth operations and data analysis. Underqualified for a community-focused role. 1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement) The candidate has extensive experience in digital marketing and social media management, but it is unclear if they have specific experience in community growth, user acquisition, retention, or activity enhancement. 2, Familiarity with the US market (social media, user habits, cultural background) The candidate has worked in various locations including San Francisco Bay Area and has managed social media for US-based companies, indicating familiarity with the US market. 3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.) The candidate has significant experience managing social media platforms such as Facebook, Instagram, and Pinterest, as evidenced by their roles at Pottery Barn Kids and Blue Orange Games. 4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation) The candidate has demonstrated content creation and management experience in their social media management roles, including planning content and developing social media calendars. 5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization) The candidate's roles at Peaceable Kingdom and Saint Mary's College of California involved managing and coordinating consumer-facing events and promotions. 6, Data analysis capabilities (user behavior analysis, optimization of community strategies) The candidate's resume does not explicitly mention data analysis capabilities or experience in optimizing community strategies. 7, Must be located in San Francisco Bay Area The candidate is located in Oakland, California, which is within the San Francisco Bay Area.

Work experience

Senior Social Media Manager, Ecommerce
Pottery Barn Kids
2021.04-Current
(4 years)
Co-Head Coach Women's Club Lacrosse
University of California, Berkeley
2019.11-Current
(6 years)
Social Media Manager, Ecommerce
Pottery Barn Kids
2018.12-2021.04
(2 years)
Associate Ecommerce Manager
Pottery Barn Kids
2017.12-2018.12
(a year)
Personal Stylist
Stitch Fix
2017.05-2018.12
(2 years)
Director of Women's Lacrosse
Head-Royce School
2016.01-2018.02
(2 years)
Program Objectives •Varsity head coach •build our new program •provide a positive experience for each and every player •exemplary behavior that reflects well on the school •set challenging competitive goals and the process of working hard to achieve those goals Responsibilities •elevate the profile of women’s lacrosse on campus, and to a certain extent throughout the East Bay •practice planning and implementation, field set up for games and practices, implementing game strategy, etc •work closely with the coaches in the Middle School to establish a coaching curriculum that will allow student•athletes to progress through the program, from middle school to high school Show less
Marketing Manager
Peaceable Kingdom
2017.04-2017.09
(6 months)
Marketing: ▪ Distribute newsletters, etc. using MailChimp ▪ Edit, Maintain, and Develop Website Content ▪ Manage Consumer•Facing events ▪ Manage logistics, Booth Design, & Attend Tradeshows ▪ Manage Booth Design ▪ Lead & Develop PR relations ▪ Audit, Develop, & Post on Social media outlets ▪ Develop Social Media Calendars ▪ Create Social Media Content ▪ Manage partnership & blogger giveaways ▪ Develop Blogger relations & outreach ▪ Write script, storyboard and overview product video demos ▪ Develop & execute the Store of the Month Program Show less
Community Marketing Coordinator
Peaceable Kingdom
2015.05-2017.04
(2 years)
Marketing: ▪ Distribute newsletters, etc. using MailChimp ▪ Edit, Maintain, and Develop Website Content ▪ Coordinate Consumer•Facing events ▪ Attend & Coordinate Consumer•Facing Tradeshows ▪ Audit, Develop, & Post on Social media outlets ▪ Develop Social Media Calendars ▪ Manage partnership & blogger giveaways ▪ Develop Blogger relations & outreach ▪ Research, Invite, and Develop Game Testing outreach ▪ Write script, storyboard and overview product video demos ▪ Develop & execute the Donation A Day Program ▪ Develop & execute the Store of the Month Program ▪ Develop & execute the Event on the Go Program Customer Service tasks: ▪ Replace missing parts ▪ Order entry, Invoice look up & EDI Orders ▪ Consumer interaction ▪ Manage Company Donations Show less
Marketing Associate
Blue Orange Games
2015.02-2015.05
(4 months)
▪ Manage Instagram, Facebook & Pinterest page ▪ Help in the production of game explanation videos ▪ Work play•days & events showing product around the Bay Area ▪ Manage relationships with retailers ▪ Connect with brands locally & across the U.S. to partner in social media promotions ▪ Take photographs for social media usage ▪ Write copy for online & print media: banner advertisement, sales pitch, sales spec, blog, brochure, e•mail, product description & packaging, game rules, taglines ▪ Improved copy•writing quality as a proofreader & editor ▪ Collaborate with team members to develop effective brand strategies ▪ Write copy for Disney/Pixar games: product packaging and descriptions for catalog ▪ Conceptualize e•mail sales pitches to launch a new game: initial idea, tagline, and video instruction ▪ Translate French game rules into English ▪ Test games and edit rule games to cater to the correct crowds http://www.blueorangegames.com/blog http://instagram.com/blueorangegames http://www.pinterest.com/blueorangegames/ Show less
Marketing Intern
Blue Orange Games
2014.08-2015.02
(7 months)
▪ Manage Instagram & Pinterest page ▪ Help in the production of game explanation videos ▪ Work play•days & events showing product around the Bay Area ▪ Manage relationships with retailers ▪ Connect with brands locally & across the U.S. to partner in social media promotions ▪ Take photographs for social media usage ▪ Write copy for online & print media: banner advertisement, sales pitch, sales spec, blog, brochure, e•mail, product description & packaging, game rules, taglines ▪ Improved copy•writing quality as a proofreader & editor ▪ Collaborate with team members to develop effective brand strategies ▪ Write copy for Disney/Pixar games: product packaging and descriptions for catalog ▪ Conceptualize e•mail sales pitches to launch a new game: initial idea, tagline, and video instruction ▪ Translate French game rules into English ▪ Test games and edit rule games to cater to the correct crowds http://www.blueorangegames.com/blog http://instagram.com/blueorangegames http://www.pinterest.com/blueorangegames/ Show less
Broadcasting Intern
Saint Mary's College of California
2014.02-2014.05
(4 months)
My broadcasting internship consists of producing a weekly sports highlight video to share with the SMC athletic community and fans. I write the script, deliver the on camera action, and produce the final video. http://stmarysminute.wordpress.com/
D1 Student Athlete
Saint Mary's College of California
2010.08-2014.05
(4 years)
Division 1 lacrosse player in the MPSF League. Two time captain and four year defensive starter. Learned the values of time management, leadership, and commitment.
Gameday M.C.
Saint Mary's College of California
2013.08-2014.01
(6 months)
Engaged with fans entering and exiting the various stadiums. Hosted youth groups pre and post game with the marketing team. Engaged the sport crowd with half•time games and announcements pre, during, and post game time. Kept the fan's attention during slow parts of the game with high energy.
Audio and Video Employee
Saint Mary's College of California
2012.09-2013.03
(7 months)
Managed the audio and sponsorship board during live basketball games at the score table. Kept the fans engaged and into the game through pleasing audio and stimulating graphics. Practiced managing audio levels to please the diverse crowd in the basketball arena. Important to remain professional with fans and as a fan because may eyes were placed on the score table.
Sport Media Intern
Washington Wild Things
2011.05-2011.08
(4 months)
Was in charge of producing images and videos for the minor league baseball team. These items were displayed on the jumbo•tron and in charge of informing fans and keeping their attention on the baseball game. I was also in charge of playing music before, during, and after the game, running cameras, playing replays, and producing a highlight clip after each performance.
Gael Vision Campus Television Station
Saint Mary's College of California
2010.08-2011.05
(10 months)
Student Cable Channel Volunteer
Peters Township Community Television
2007.08-2010.05
(3 years)
Produced cable channel television shows with a team of students led by a teacher in a production studio. Created graphics, created Broll, ran audio board, live cameras, TriCaster, producer, director, and lighting.

Educational experience

Saint Mary's College of California
Bachelor's degree, Sport and Fitness Administration/Management
2010.01-2014.01
(4 years)
Peters Township High School
-
2007.01-2010.01
(3 years)