(1 year 4 months)

(2 years 9 months) In late 2020, I ventured into an entirely new direction in my career by opening a padel center in Uppsala. This establishment included 6 courts, office spaces, a retail store, among other amenities. Building a business from the ground up was immensely exciting, challenging, and rewarding. Alongside a dedicated team, my role encompassed a wide range of responsibilities from customer management, liaising with suppliers, securing sponsorships, personnel management, purchasing and sales, financial monitoring, to marketing and event management.

(2 years 8 months) During my employment, I was deeply committed to driving IoT innovations, guiding clients as they integrated their products into the digital landscape. By capturing and analyzing device data, we provided insights into product performance across diverse environments. This not only helped clients refine their offerings but also ensured enhanced value for their end-users. Proud to have played a part in transforming products to meet their fullest potential.

11 years (4 years 10 months) During my employment at LG, I was responsible for the Nordic market within the business area of hospitality. This entailed the sales of TV sets, tailored TV systems for hotels, as well as the sale of digital signage solutions catered specifically for this sector. In this role, I collaborated closely with both our preferred partners and end-customers, notably hoteliers. Furthermore, I managed relationships with some of LG Sweden's most significant digital signage partners.

(2 years 2 months) In this position, I oversaw the digital signage business operations in Sweden and further extended my responsibilities to manage the Pan-European System Integrators within the hospitality sector for the Nordic region.

(1 year 7 months) Following LG's decision to discontinue netbook sales in the Nordics, I transitioned to lead the "Commercial Business" sector. This role encompassed sales targeting the hospitality market as well as the professional signage displays segment.

(2 years 5 months) In this role, I managed sales for prominent accounts within the e-tail and retail sectors in Sweden. My primary focus areas included product categories like notebooks, netbooks, mobile phones, desktop monitors, projectors, and optical storage devices.

3 years 1 month (1 year 8 months) I managed relationships with around 30 mid to large-sized end-customers from the public sector and about 10 resellers in the Mälardalen region, encompassing Stockholm and its neighboring municipalities. A significant portion of these accounts were new, which I actively developed and nurtured during my tenure.

(1 year 5 months) I oversaw relations with resellers located in the Mälardalen region, which includes Stockholm and its adjacent municipalities. Additionally, I managed one of the company's key distributors.

(1 year 1 month) I led the deployment of a new web-based portal for our partners across EMEA. This platform was designed to enhance information accessibility for all our partners and distributors in the region. The portal serves as a one- stop destination where they can retrieve product details, pricelists, marketing resources, undergo training, and more.

I managed the roll-out of a Siebel-based eCRM system tailored for the sales organizations in England and Ireland. This project encompassed adapting a new sales and marketing system to align with their pre-existing structures. Part of my responsibilities also included training the sales and marketing teams on the utilization of the new system

2 years 8 months I led the introduction of a Siebel-based eCRM system for the Swedish sales organization. The initiative required tailoring a new sales and marketing platform to fit seamlessly into their current framework. An essential component of my role was also to offer training sessions for the sales and marketing teams, ensuring they were well-acquainted with the new system.

(2 years 2 months) I held the position of Logistics Manager for the Swedish sales organization, where I had the responsibility of managing a team of up to 14 employees. Additionally, I was an essential member of the management team.