Work experience

• Marketing Manager - social media & kol partnerships

  Spaghetto Pasta Pizza Lounge (PT. Cipta Rezeki Bersama)

  2023.02-2023.11

  (10 months)

  • Led brand positioning strategy for a Mediterranean-style restaurant brand, emphasizing culinary authenticity and a distinctive dining experience. • Developed and executed integrated marketing plans covering brand communication, a new branch launch, promotional campaigns, social content, KOL collaborations, and paid media. • Managed 7 micro-KOL collaborations end-to-end: audience-fit screening, briefing, content review, activation, and performance evaluation. • Produced social media content (Canva, CapCut) and managed campaigns across Instagram, Facebook, and TikTok. • Ran audience, competitor, and trend analysis (Meta Business Suite, Buffer, Google Trends, Social Blade); delivered KPI reports and optimization recommendations.
• marketing executive - social media & promotions

  Spaghetto Pasta Pizza Lounge (PT. Cipta Rezeki Bersama)

  2022.05-2023.02

  (10 months)

  • Executed branch-level social media campaigns, promotional materials, paid advertising, and SEO/SEM-aligned copywriting to grow visibility and conversion. • Contributed to peak-period monthly sales growth from approx. IDR 200–300 million to approx. IDR 1 billion through KOL activation, short-form content, and promotions. • Secured organic media exposure through third-party food platforms (Qraved, JKTGO), strengthening brand credibility without paid advertising spend.
• Social Media Designer

  CV. Dibafarma

  2019.11-2020.12

  (a year)

  • Produced and edited digital and print promotional content for a herbal wellness product line, maintaining consistent brand presentation. • Filmed and produced a founder interview video for brand communication and promotional use. • Supported the launch of the brand's first official physical store, contributing to local positioning and launch promotion. • Adapted campaign messaging and visuals to local market preferences to support product awareness and store traffic.
• Social Media Strategist Intern

  Outerbloom (PT. Modern Abadi)

  2018.10-2019.01

  (4 months)

  • Created and edited Instagram and Facebook content (Adobe Photoshop, Canva) and contributed to brand campaign development and SEO/SEM-aligned copywriting. • Conducted social media analytics and performance reviews to refine content direction. • Managed personalized KOL outreach and secured collaborations via product-seeding campaigns; coordinated briefs, delivery, and content follow-up. • Produced short-form video content for the company's e-commerce product lines, supporting cross-brand content operations.

Educational experience

• Beijing Normal University, Zhuhai Campus

  Business Administration

  2024.09-2026.07

  (2 years)

  GPA 3.3
• LSPR Institute of Communication & Business

  Communication - Public Relations

  2015.09-2019.08

  (4 years)

  GPA 3.21

Languages

Certificates