Work experience

• Marketing Manager - Marketing & Public Relations

  Spaghetto Pasta Pizza Lounge (PT. Cipta Rezeki Bersama)

  2023.02-2023.11

  (10 months)

  • Held broad ownership of the marketing and PR function, operating with day-to-day decision-making autonomy and reporting outcomes to the owner via monthly summary reports. • Defined and led long-term brand positioning as a specialty Italian restaurant rooted in authentic Mediterranean cuisine, shaping brand identity for a new branch launch and ongoing market presence. • Set overall marketing strategy and built a diverse portfolio of KOL/influencer partnerships, from audience-fit screening through to performance evaluation. • Planned and ran paid Meta Ads campaigns alongside organic social content, and directed content production — copywriting, social media SEO, product photography, and video (Canva, CapCut) — across Instagram, Facebook, and TikTok. • Managed direct customer relationships and online reputation across all social platforms and Google (excluding Chinese platforms), handling customer complaints and feedback to protect and strengthen brand image; also built customer relationships offline through in-person engagement. • Wrote performance reports analyzing trends, ROI, and KPIs, and used these insights to plan upcoming strategies aligned with market conditions, industry direction, and brand personality.
• Marketing Executive - Social Media & Promotions

  Spaghetto Pasta Pizza Lounge (PT. Cipta Rezeki Bersama)

  2022.05-2023.02

  (10 months)

  • Executed marketing strategies and campaigns as directed, reporting plans and results to management for approval (execution-focused role, prior to taking on strategic ownership as Marketing Manager). • Ran branch-level social media campaigns, promotional materials, paid advertising, and SEO/SEM-aligned copywriting to grow visibility and conversion. • Contributed to peak-period monthly sales growth from approx. IDR 200–300 million (approx. USD 13,000–20,000 / RMB 93,000–140,000) to approx. IDR 1 billion (approx. USD 65,000 / RMB 465,000) through KOL activation, short-form content, and promotions. • Secured organic media exposure through third-party food platforms (Qraved, JKTGO), strengthening brand credibility without paid advertising spend.
• Social Media Designer

  CV. Dibafarma

  2019.11-2020.12

  (a year)

  • Produced and edited digital and print promotional content for a herbal wellness product line, maintaining consistent brand presentation. • Filmed and produced a founder interview video for brand communication and promotional use. • Supported the launch of the brand's first official physical store, contributing to local positioning and launch promotion. • Adapted campaign messaging and visuals to local market preferences to support product awareness and store traffic.
• Social Media Strategist Intern

  Outerbloom (PT. Modern Abadi)

  2018.10-2019.01

  (4 months)

  • Created and edited Instagram and Facebook content (Adobe Photoshop, Canva) and contributed to brand campaign development and SEO/SEM-aligned copywriting. • Conducted social media analytics and performance reviews to refine content direction. • Managed personalized KOL outreach and secured collaborations via product-seeding campaigns; coordinated briefs, delivery, and content follow-up. • Produced short-form video content for the company's e-commerce product lines, supporting cross-brand content operations.

Educational experience

• Beijing Normal University, Zhuhai Campus

  Business Administration

  2024.09-2026.07

  (2 years)

  GPA 3.3
• LSPR Institute of Communication & Business

  Communication - Public Relations

  2015.09-2019.08

  (4 years)

  GPA 3.21

Languages

Certificates