I was the general manager, P&L owner, and brand champion for SHARPIE®, an iconic and top brand at Newell Brands. I led our teams organizational transformation from category to brand management. I was responsible for defining and implementing consumer target, brand muse, brand positioning, global brand standards, visual design language, pillars of competitive advantage, brand strategy, annual marketing plan, and long-term innovation roadmap.- I launched game changing innovation, externally validated by NielsenIQ BASES, the gold standard for new product insights, by identifying a transformative consumer insight, creating compelling concept & claims, developing the product, creating a comprehensive integrated marketing campaign and media plan, and selling the vision to internal stakeholders and key customers.- I grew US brand share +20bps despite challenging macro-economic environment, by defining and executing marketing plans including point-of-purchase, collaborating with sales to secure incremental opportunities, and partnering with supply chain to improve forecast accuracy and product life-cycle management.

I was responsible for P&L and sales growth of the markers and colored pencil categories through the SHARPIE®, PRISMACOLOR®, and MR. SKETCH® brands by leading annual business planning, SWOT analysis, competitive assessments, innovation & promotional product development, product life cycle management, national sales meeting, and commercialization process. - I managed a team of 8-10 people and created and modeled a culture of ownership, entrepreneurship, and creativity. - I launched a new sub-brand, PRISMACOLOR® TECHNIQUE™, with sales of +$15M over 3 years from idea to launch on an accelerated timeline of less than one year, by collaborating with top customer’s buyer to develop compelling solution bundles for shoppers, conducting market research to refine offering, developing digital learning content platform & app, and creating an omnichannel activation plan. - I reduced SKU count by over 40% and improved operational efficiency without impacting sales by leading portfolio optimization project and partnering with customer planning teams.- I delivered over $65M in NPD sales, including the #1 new item in Walmart writing in 2020, by identifying consumer insights, mining consumption data, understanding customer requirements, leading cross functional team, and developing compelling selling stories.

I was responsible for the SHARPIE(R) Markers portfolio. - I was awarded the 2019 Q3 Writing Marketing Award for success in role as acting category director while managing current responsibilities and an open team role by leading talent conversations, finalizing 2020 forecasts & budgets, completing the development of a new SHARPIE® campaign with assets in TVC, digital and social, onboarding & presenting twice to newly appointed Newell Brands CEO and participated in regular meetings with CEO for the Writing Business Unit. - I grew SHARPIE® e-commerce business 15% and deepened customer relationships with priority customers such as Walmart, Target and Amazon by providing category and marketing insights, participating in joint business planning and selling innovation and renovation projects. - I was able to promote 3 assistants to associates and 1 associate to manager by creating a team culture of business ownership, data driven actionable insights and collaboration. - I maintained SHARPIE® Marker’s dominant category dollar share in 2019 and prepared the marker business for sustainable and profitable growth in 2020 by developing the 3-year permanent marker category strategy, conducting a situation assessment, developing strategies and customer specific tactics, collaborating with sales planning and enlisting sales through presentations and discussions at the 2019 and 2020 national sales meetings.

I was responsible for the Pens, Pencils, Highlighters, Dry Erase Markers, and Correction categories. - I grew dollar share in Pens +180bps, in Dry Erase Markers +60bps and in Highlighters +280 bps by leading my team in the creation of category situational assessments, base & promotional pricing recommendations, customer specific playbooks and assortment recommendations.- I gained distribution for over 11+ innovation projects by partnering with brand marketers in the creation of selling stories and presenting to top customers.- I led the newly created everyday writing trade strategy team through organizational evolution from Trade Marketing to Trade Strategy by hiring, training, developing and managing a team of 4 assistants and 1 manager.

I was responsible for the Walmart, Target, Amazon, Grocery and Dollar accounts. - I grew the ELMER’S® pourable glue business +250% in dollar sales and grew share by +2400bps by identifying the slime trend in Fall ‘16 and working with leadership and a cross functional team to build supply, manage allocation of product and launch in-store displays. - I managed the integration of a portfolio of newly acquired brands including ELMER’S®, X-ACTO® and KRAZY GLUE® into the Newell Writing business by working closely with Elmer’s employees to transfer critical business knowledge to the Newell team while continuing the momentum of the brand. - I grew glue stick business at the brand’s largest retailer during back to school by almost 10% and secured placement of 2 new innovations by developing the back-to-school selling story pitching directly to the Walmart buyer.

- I relaunched and repositioned the Women’s ROGAINE® brand with new foam innovation launch to target women in the beauty space by partnering with Google’s BrandLab and integrated agency teams to develop digital strategy and gain executive alignment to marketing plan & tactics.- I optimized communication plans, increased marketers’ digital IQ and increased percentage of brand media dollars spent on digital by partnering with agencies and media partners to develop a series of digital immersion events: YouTube Best Practices, Multi-Channel Networks 101, Social Media Summit, Ratings & Reviews Best Practices, Optimizing Content for e-Commerce and Media Innovation Day.- I delivered the first holistic digital measurement plan mapped to business objectives for 4 pilot brands, which allowed brands to understand how their digital ecosystem contributed to the business and was renewed by 3 out of 4 brands for 2015. - I optimized brand websites and increased year over year sticky visits through implementation of a series of test & learns, creation of website measurement plans with ForeSee and migration onto a new IT platform.- I enhanced stakeholder relationships with vendor/customers such as Walmart & Walmart Media Group and Amazon & Amazon Media Group by developing and attending joint business planning sessions and learning events.

- Collaborated with Sales Strategy partners to assess brand opportunities and led to the discovery of a $52M market- Organized focus groups and analyzed consumer feedback to create an insightful and efficient 4Ps marketing plan - Led a team of market researchers in a pricing study, resulting in the recommendation to increase price 10%, which management will be implementing next year and this action is anticipated to increase annual sales an estimated $2M- Developed business plan to grow a struggling brand by 28% and presented findings to group product director, which persuaded senior management to increase brands budget by $1.5M to get an estimated $5M increase in annual sales- Brainstormed potential new product innovations and researched operational feasibility, financial viability and regulatory compliance by working with cross functional partners resulting in the creation of a new product pipeline

Teaching Assistant for: Marketing Management, Strategic Management, and CEOs Managing in Adversity Co-President & Executive Officer of the MIT Sloan SenateMember of inaugural Dean’s Student Advisory Council

- Led team of eight to reduce call center volume and saved $5M per year at clients company by developing a consumer-centric support website that incorporated customer feedback and web search best practices- Managed a team of vendors, copywriters, designers, and programmers to create an online word-of-mouth network for automotive magazines readers, generating over 5,000 product trials- Collaborated with clients CEO and VP of Marketing to design a social networking website and presented designs for the site to the 15-person board of directors, which resulted in approval to move forward with project- Generated $2M for the construction of a new social networking website supporting cancer patients and their families by coordinating internal and client teams in the development of sales materials and a prototype for potential donors - Created a step-by-step product demonstration website that was recognized by the W3 Awards, which honors creative excellence on the web, as the 2006 Silver Winner in the Consumer Goods category

- Researched competitive forces, industry trends and conducted in-depth interviews to contribute to the creation of a new business pitch for one of the largest national health insurance providers- Analyzed strategic alliances for a power tool manufacturer by evaluating successful partnering tactics in other industry associations, which resulted in negotiations for co-branding opportunities with a large national retailer