Mini CEO for the brands in company's portfolio responsible for brand PnL, while overseeing team's performance and giving direction and guidance of their own brands. - Managed a team of Brand Managers, and directly managed brands responsible for ~$5 million annual revenue for the company in Amazon, Shopify DTC and SEA marketplace channels (Shopee and Lazada).- Developed and executed a comprehensive brand strategy, including calculation and planning of marketing budgets for the brand, resulting in a 52% increase in sales YoY. Managed and trained brand managers in my team who oversaw brands in the home and living and pet spaces, each achieving 15%-40% YoY growth in their brands.- Headed SEO for Amazon, with 1 direct report, and was responsible for supporting 14 Amazon and Walmart brands across multiple countries with SEO content. Overhauled SEO within the company, and introduced new project planning models and SEO tools that improved productivity by halving production time, introduced tracking and improved synergy with the PPC marketing team to form a closed feedback loop in both SEO and SEM.- Led a Go-To-Market Project and created a comprehensive go-to-market strategy playbook for new product launches on Amazon, outlining step-by-step processes for product selection, pricing, advertising strategies and budgeting, and promotion, resulting in a 50% increase in successful product launches.- Worked closely with the product manager and tech team to design and implement a Quicksight reporting dashboard for the Amazon Brand Management team, providing real-time insights into product performance, advertising metrics, and customer behaviour, resulting in a 30% increase in team efficiency.

• Farmed 20-25 key accounts each rotation, working closely with brands' eCommerce managers and enablers to plan and achieve JBP of up to 3x growth YoY.• Planned and forecasted sales for retail brands ensuring sufficient stock and GWP/premium coverage for BAU and key mega campaigns. Ensured healthy sell through rate, minimizing black stock risk.• Led mega sales events like Mega Online Baby Fair and GSS, working closely with the campaign manager to plan microsite layout and feature collections and items, as well as content to increase engagement and conversion rate.• Groomed 4 key subcategories (milk formula, feeding and nursing, kids furniture and S-mart) and strategized growth levers to increase GMV for the subcategory, by identifying and negotiating deals through Million Dollar Discount Deals and Flash Deals.

• Managed a team of 2, working on 4 clients' portfolios in the space ofbeauty (coloured cosmetics), health and hygiene (FMCG) and licensedgoods on multi-channel marketplaces (Shopee, Lazada, Zalora and Qoo10).• Pitched and executed campaigns, to meet brands' revenue targets

• Introduced and executed campaigns, such as flash sales and monthly thematic campaigns to guide the marketing team, leading to overall double digit year on year sales growth in the department.• Created social media and EDM content plan in line with campaigns to meet forecasted rate of sales.• Heads the buying team and was responsible for hunting and farming accounts to increase revenue and profits for the company. Strong relationships were established with suppliers, leading to a 300% increase in participation in campaigns.• Created procurement policies that maintained a healthy stock cover, preventing over and under stock issues.• Relaunched and restructured e-commerce site, achieving 300% growth in the 1st month of relaunch and subsequently, raising average online revenue by a further 200% by the 6th month. • Streamlined Standard Operating Procedures and Processes, effectively cutting man-hours in campaign preparation for major sales events and the day to day picking and packing of the online sales team.

• Built a pipeline of prospective advertisers and executed growths in line with the media calendar.• Identified new areas for sales growth and created relevant sales sheets for special packages. • Researched, developed and presented bespoke pitches, and owned Profit & Loss valuation of the package.• Landed a 2x investment from a fresh account within the 1st month on the job.• Liaised between internal teams and clients to obtain desired Above-The-Line marketing result.