Market Research and Analysis: Conducting market research to understand consumer behavior, market trends, and competitive landscape.Brand Strategy Development: Developing and executing brand strategies that align with the companys overall objectives and target market.Brand Identity Management: Maintaining and evolving the brands identity, including its visual elements (such as logos, color schemes, and typography) and brand voice, to ensure consistency across all touch points.Product Development Support: Collaborating with product development teams to ensure new products or services align with the brands positioning and meet consumer needs.Marketing Campaign Management: Planning, executing, and evaluating marketing campaigns across various channels, including digital, social media, and experiential, to build brand awareness and drive engagement.Advertising and Promotion: Overseeing advertising and promotional activities, including media planning, creative development, and budget management, to effectively communicate the brands message to the target audience.Brand Performance Monitoring: Tracking and analyzing key performance indicators (KPIs) related to brand health, such as market share, brand awareness, customer satisfaction, and brand sentiment.Brand Governance and Compliance: Ensuring that all brand communications and activities adhere to brand guidelines and legal requirements. This involves providing guidance and support to internal teams and external partners to maintain brand consistency and integrity.Brand Reputation Management: You monitor online conversations and reviews to safeguard the brands reputation. You address customer feedback and complaints promptly and proactively manage crises or negative publicity.

Amazon: Seller Central management Product Hunting & Sourcing. Product Launch. Listing Creation & Optimization. PPC. Case resolve. EBC FBA Shipment Creation. Brands Store CreationWalmart: Seller Central management Product hunting, Sourcing. Listing Creation & Optimization. Dropshiping. PPC handling. EBC (using external platform).EBay: Seller Central management Product hunting, Sourcing. Listing Creation & Optimization. Dropshiping. PPS Promotion handling. Store Creation.Wish: Merchant account opening Merchant account management Product hunting, Sourcing. Listing Creation & Optimization. Dropshiping. PPI Promotion handling.

• Keyword Research:Identify relevant keywords for your products.Use tools like Amazons Keyword Planner or third-party tools for research.• Campaign Creation:Set up well-organized campaigns based on product categories or goals.Choose between automatic and manual targeting.• Ad Group Structure:Group keywords with similar themes into ad groups.Ensure a clear structure for easy management and optimization.• Bid Management:Regularly adjust bids based on performance and goals.Monitor and adjust bids for high-performing and underperforming keywords.• Negative Keywords:Identify irrelevant or low-converting keywords and add them as negative keywords.Prevents your ads from showing for irrelevant searches.• Ad Copy Optimization:Craft compelling ad copies with relevant keywords.Test different variations to identify high-performing ad texts.• Product Targeting:Utilize product targeting to showcase your ads on specific product detail pages.Target similar or complementary products for increased visibility.• Monitoring and Analytics:Regularly review performance metrics (CTR, conversion rate, ACoS).Use Amazons analytics tools to understand customer behavior.• Budget Management:Set and adjust daily or campaign budgets based on performance.Ensure optimal allocation of budget across campaigns.• Campaign Optimization:Regularly optimize underperforming campaigns, ad groups, or keywords.Experiment with different targeting options to find the most effective strategy.• Competitor Analysis:Monitor competitors strategies and adjust your campaigns accordingly.Stay informed about market trends and adjust your approach.• Seasonal Adjustments:Adapt campaigns to seasonal trends and demand.Plan promotions and special offers during peak seasons.• Reviewing Search Term Reports:Regularly review search term reports to identify new keywords or negative keywords.Use insights to refine targeting and improve campaign performance.

Different roles performed as Marketplace Executive• Amazon Store Customization.• New products listing on Amazon.• Launching and optimizing PPC campaigns.• PPC premium keyword research and audience targeting.• Campaigns setup and negative keywords targeting.• Buy box Issue solve.• Suppressed listings issues resolving.• Images, title, features & description Issue solving.• Split listings as per needed.•Open cases with Amazon over live char, e-mail or phone call.• eBay listings and promotion.• Wish. Com listings, PPI promotions.• Cdiscount. Com listings and promotion• TradeMe. Co. Nz listings.• E Commerce PPC reports creations and analysis.• Amazon Business Reports creation and analysisStrong professional skilled in Microsoft Word, Excel, Power Point, Public and Project Management.