Community Lead (Social Media & Influencers) Bangkok, Thailand Oct 2023 - Feb 2025 Developed social media strategy and created content that resulted in a 20% rise in Share of Voice (SoV) and a 30% increase in interaction MoM Develop and execute a highly efficient influencer marketing strategy that aligns with the brand's image and generates a 50% increase in positive sentiment Successfully managed social media channels and KOL resulting 2x impressions and 3x SoV over competitiors Social Media Lead - Video Content Aug 2022 - Sep 2023 Developed and implemented a community-building plan that resulted in a 45% spike in user traffic Supervised a team of three individuals and oversaw the production of more than 50 video contents per mont, led a significant 40% boost in the engagement rate Social Media Executive - TikTok Jun 2020 - Jul 2022 Conceptualized, wrote, and designed all video content for social media that increased oranic engagement by 80% Successfully managed the TikTok account for 'Shopee Thailand' and reached 1 million followers in one year, made it the first official account to achieve this milestone Event Marketing Executive Apr 2017 - Jun 2020 Organized and conducted more than 50 events during 3 years., achieved a 30% increase in converting offline sellers to online platforms, resulting in a 60% increase in new users acquired through offline events Seller Education Executive Apr 2016 - Apr 2017 Successfully recruited over 50 sellers each month, transitioning existing offline sellers to an online platform Conducted more than 40 training courses for newbie sellers on the Shopee

Conceptualized and executed a successful influencer marketing campaign that resulted in an impression of over 10 million. Successfully increased social media mentions by 30%, leading in share of voice across social media platforms. Well implemented an influencer campaign which achieved the no. 1 Twitter Trend (Worldwide, Thailand).