NADIA

FemaleSales DirectorLive in United StatesNationality
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Work experience

  • Sales Director

    l'oreal luxe
    2023.01-Current(3 years)
    • Own end-to-end P&L for the Americas Travel Retail portfolio across Luxe, Derma Beauty, and Consumer Products • Lead and develop a high-performing team of Account Managers and Retail/Education leaders, managing 3 regional distributors: report directly to VP/GM • Define and execute multi-year commercial strategy, growing a key account to a projected +90% by 2026 • Drive sell-in, sell-out, and market share growth, delivering +18% sell-out and +3 pts market share gain • Lead high-stakes negotiations with strategic retail partners, improving profitability, trade terms, and brand positioning • Partner with Supply Chain and Demand Planning to improve service levels from 35% to 85%, enabling +42% wholesale growth • Orchestrated a 360° regional launch of YSL fragrance, achieving +60% sell-out and +4 pts market share • Improved cash flow and payment terms, driving +180% sell-in performance (2024–2025) • Led structural transformation initiatives, transitioning some accounts from direct to distributor models
  • Sales & Business Development Consultant, France.

    LALA BERLIN GmbH
    2022.01-2023.01(a year)
  • Area Sales Manager, North America – Travel Retail

    estee lauder companies
    2016.01-2021.01(5 years)
    • Directed $70M+ annual retail revenue with full regional P&L accountability • Led 5 Sales & Education Executives and 150+ field staff across the U.S., Canada, and Hawaii • Defined regional sales strategies that delivered +30% growth in top doors and consistent market share gains • Executed multiple 5-star launches, driving +50% category growth • Expanded footprint through 15+ new door openings in under 6 months • Partnered cross-functionally with Finance, Marketing, and Operations to maximize profitability and brand equity
  • Business Development Director

    SELEKT, LLC
    2013.01-2016.01(3 years)
    • Built and scaled multi-brand portfolio across Travel Retail and LATAM • Finalized contracts negotiations with key partners: AZZARO, ZEADES, INSTITUT KARITE, 3LAB, ZIRH, FREEZE 24/7 • Negotiated commercial agreements and distributor partnerships across Mexico and the Caribbean • Defined regional go-to-market strategies and revenue targets for all brands
  • business development manager, latam - travel

    ELIZABETH ARDEN – Miramar
    2007.01-2013.01(6 years)
    • Drove +40% revenue growth through new door openings and market expansion • Managed $15M+ P&L with responsibility for strategy, pricing, and profitability • Delivered +17% sales growth and improved market share across key regions • Successfully transitioned Caribbean markets from direct to distributor models

Educational experience

  • Arizona State University

    International Business (Marketing)
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