Mun Keen Kong

General Manager@Pahtama Group Co., Ltd
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Summary

FMCG General Manager | 20+ Years Driving Growth, Brand Building & Business Turnarounds, Nutrition Functional Marketing & Consumer Marketing Expert, Crisis Leadership Across Southeast Asia. I am a seasoned General Manager with over 25 years of leadership experience in the FMCG sector across Southeast Asia. Throughout my career, I have delivered double-digit growth, turned around underperforming businesses, and led organizations through complex crises including political instability, foreign exchange volatility, and import restrictions. My expertise spans brand building, nutrition and functional food marketing, trade and omni-channel strategies, supply chain strategy, portfolio strategy, and organizational transformation. I am particularly passionate about building resilient teams, developing talent, and shaping organizations that thrive even in volatile environments. Career Highlights: • Delivered double-digit growth across multiple business units, including 14% CAGR for Abbott Myanmar and 15% CAGR at PepsiCo Food business, doubling Quaker food business volume in five years. • Improved brand preference by 2.3 points and secured multiple Putra Brand Awards at LG Electronics Malaysia. • Turned around underperforming businesses, launching new products and revitalizing legacy brands to achieve sustained growth and market share gains. • Developed high-performing teams with performance tracking and drive performance-driven culture. • Led organizations through political coups, forex crises, and import restrictions while maintaining business continuity. I bring proven strength in navigating uncertainty, scaling brands, and delivering sustainable results. I am now seeking opportunities to apply my experience in a regional leadership role, partnering with organizations that want to grow their brand presence and strengthen business resilience in dynamic markets.

Work experience

  • General Manager

    Pahtama Group Co., Ltd
    2019.09-Current(7 years)
  • General Manager - Marketing

    LG Electronics
    2014.10-2019.09(5 years)
  • Marketing Manager

    Wyeth Nutrition
    2010.07-2014.09(4 years)
  • Marketing & Sales Manager

    Associated British Foods plc
    2006.01-2010.06(4 years)
  • Senior Brand Manager

    PepsiCo
    1999.09-2005.12(6 years)

Educational experience

  • University of Nebraska-Lincoln

    Bachelor of Science in Business Administration, Marketing
    1991.01-1993.01(2 years)
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