At Fullstream, an Amazon services agency, I work as a Client Success Manager in Amazon Brand Operations. In this role, I leverage my extensive experience in Amazon brand management and PPC to help our clients achieve their business goals on the Amazon platform.Key Responsibilities:- Client Relationship Management:Serve as the primary point of contact for clients, building strong, trust-based relationships.Understand clients business objectives and develop strategies to meet their specific needs.Provide regular updates and reports, keeping clients informed about performance and progress.- Strategic Planning and Execution:Develop and implement customized brand strategies to enhance visibility and drive sales.Align marketing efforts with clients long-term goals, ensuring consistent brand messaging and positioning.Identify opportunities for growth and expansion within the Amazon marketplace.- Amazon PPC Management:Oversee the creation, management, and optimization of Amazon PPC campaigns.Collaborate with the PPC team to improve ROI, reduce ACoS, and increase overall profitability.Advise on keyword strategies, competitor analysis, and bidding tactics to maximize ad performance.- Listing Optimization and SEO:Lead efforts to optimize product listings, including titles, bullet points, descriptions, and images.Conduct thorough keyword research using tools like Helium 10 and Data Dive.Implement SEO best practices to improve organic rankings and drive more traffic to product pages.- Data Analysis and Reporting:Monitor key performance indicators (KPIs) such as sales, traffic, conversion rates, and advertising metrics.Analyze data to identify trends, insights, and areas for improvement.Prepare and present detailed performance reports to clients and internal teams.

Helped manage and grow some of the Biggest Health and Self-care Brands on Amazon- Manage and oversee Seller Central Ops- Lead Weekly Business Review Calls to evaluate P&L and identify gaps and opportunities- Ensure and oversee retail readiness of all product families across brands- Liaison with the Catalog team and direct them on catalog management- Work with PPC team to share the brand goals, direct them on TACOS and budget Targets- Oversee the new product launches and ensure progress according to set timeline- Work with the Supply Chain team to ensure smooth inventory levels at FBA and 3 PLs and worked on inventory forecasting- Liaison with design team on creative assets - product images, A+ premium, product videos etc.- Keep track of the account health across all seller centrals- Keep a close check on subcategories - prioritizing the hero product families- Keep track of pricing, price changes, promotions, deals, coupons - Other miscellaneous tasks like opening cases with Amazon and keeping track of cases opened by catalog team to ensure timely resolution

At Razor Group, a leading Amazon Brand Aggregator generating over $1 billion in annual revenue, I work through our joint venture, DigiSquad. Razor Group is renowned for its expertise in building and scaling brands on Amazon.My key responsibilities include:- Strategic Planning: Developed and implemented effective strategies to enhance brand performance and drive sales growth across various product categories.- SEO Optimization: Optimized product listings by improving content quality and integrating relevant keywords, leading to increased visibility and higher search rankings.- Market Expansion: Led geo-expansion initiatives for assigned brands by launching products in new international markets, handling localization, compliance, and logistics to reach a broader customer base.- Data Analysis: Monitored and analyzed sales data and performance metrics using Amazon Seller Central analytics and third-party tools, enabling data-driven decisions to refine marketing and sales strategies.- Collaboration: Worked closely with cross-functional teams—including marketing, supply chain, and customer service—to ensure cohesive branding and smooth operations.- Advertising Management Coordination: Advised Amazon advertising team on setting new campaigns (Sponsored Products, Sponsored Brands, etc.), set goals for ACOS, TACOS and CVR- Account Health Maintenance: Ensured Amazon account health by adhering to platform policies, promptly addressing any issues, and maintaining a strong seller performance rating.- Inventory Management: Coordinated with supply chain teams to manage inventory levels effectively, reducing stockouts and improving fulfillment efficiency.- Process Improvement: Streamlined product listing processes through expertise in flat files and bulk uploads, reducing errors and improving efficiency.

At DigiMasters, a group of Amazon-native brands in various niches, I ensured our advertising efforts were profitable and effective.My role involved:- Leading and developing efficient Amazon Advertising strategies across multiple accounts to maximize reach and engagement.- Establishing benchmarks using credible market research tailored to each product, account, and marketplace.- Managing all aspects of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to drive growth and profitability.- Staying updated with Amazon Advertising programs and policies, and developing weekly, monthly, and quarterly strategies to stay ahead of trends.- Monitoring daily ad performance, identifying areas for improvement, and implementing changes promptly.- Standardizing Amazon PPC strategies for new product launches to ensure consistent success.- Generating actionable insights to make timely optimizations, improving SERPs (Search Engine Results Pages) and ROAS (Return on Ad Spend).- Adjusting and optimizing budgets, bids, and campaign parameters based on real-time data to maximize effectiveness.- Ensuring every advertising dollar was spent wisely, aiming for lower ACoS (Advertising Cost of Sales) and increased conversion rates.

I help Amazon Sellers of all sizes - from small one-person operations to big corporate companies like AAVALABS.I have built expertise in most categories of products - from improving sales and brand awareness to enhancing profitability and ROI - I will create a marketing plan and strategy unique to your products. I am a one-stop shop for all your amazon needs. I also have extensive International experience in Amazon DE, IT and FR with most of experience in US AND UK markets.My services include:- Full Amazon Account Management- Brand Registry- Amazon PPC strategic planning and profit analysis- Pay-Per-Click Advertising, Sponsored Products, Sponsored Brands, Sponsored Display- Product Launches- Listing Content Creation- Product Photography & Videography- Graphic Design for Infographics and A+ Content- Amazon Custom Storefront Design & Creation- Logistics & Product Sourcing

International Baccalaureate (IB) Middle Years Program TeacherSubjects:- Economics- Business- Business Math