MUHAMMAD

Bahawalpur, PunjabNationality Pakistan
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Work experience

  • Senior Amazon Brand Manager

    Optimize Solutions Co
    2024.01-Current(2 years)
    Brand Strategy Development: Define and implement strategies to enhance brand visibility and achieve sales targets.Team Leadership: Supervise and guide teams, ensuring alignment with the brand’s goals.Product Launch Management: Oversee successful launches, ensuring optimized listings and marketing campaigns.Performance Analytics: Monitor KPIs like ACOS, ROAS, and CTR, and adjust strategies accordingly.Marketplace Optimization: Conduct competitor analysis, keyword research, and pricing strategy adjustments.Advertising Management: Manage PPC campaigns across SP, SB, and SBV, optimizing placements and budgets.Inventory Oversight: Ensure stock availability by coordinating with supply chain teams and forecasting demand.Enhanced Content Creation: Develop SEO-optimized listings, Premium A+ content, and brand stories for higher conversions.Customer Engagement: Address customer feedback, improve ratings, and manage reviews for positive brand perception.
  • Junior Amazon Brand Manager

    Utopia Deals
    2022.02-2023.12(2 years)
    -Developed and executed a comprehensive brand strategy on Amazon, contributing to a 𝟮𝟬% increase in overall sales.-Conducted market research, identifying key trends and customer preferences, resulting in a 𝟭𝟱% improvement in product relevance.-Optimized product listings, leading to a 𝟮𝟱% enhancement in organic search rankings and a subsequent 𝟯% boost in click-through rates.-Collaborated with cross-functional teams to create compelling product content, resulting in a 𝟰𝟬% improvement in conversion rates.-Managed Amazon Advertising campaigns, optimizing budgets and targeting, achieving a 𝟮𝟬% increase in advertising ROI.-Introduced and executed promotional campaigns, contributing to a 𝟭𝟱% spike in sales during promotional periods.
  • Amazon Account Manager

    AngelList
    2020.02-2022.01(2 years)
    -Strategic Planning: Develop growth strategies, monitor account health, and ensure Amazon policy compliance.-Listing Optimization: Create and optimize SEO-friendly product listings, A+ Content, and Brand Story.-Advertising Management: Set up and optimize PPC campaigns, analyze KPIs like ACoS and ROAS, and improve ad performance.-Inventory & Pricing: Manage stock levels, forecast inventory, adjust pricing dynamically, and plan promotions.-Market Research: Conduct competitor analysis, identify trends, and explore new product opportunities.-Customer Service: Handle reviews, feedback, and queries to maintain high ratings and a positive brand image.

Educational experience

  • The Islamia University of Bahawalpur

    Physics bachelor of science - bs
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