Muhammad Faizan

PakistanNationality Pakistan
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Work experience

  • Amazon Brand Manager

    Amazing Freedom Brands
    2024.05-Current(a year)
  • Amazon Marketplace Manager

    Bambaw
    2022.07-2024.04(2 years)
    - As a Marketplace Manager, I am responsible for Co-creation of the overall marketplace strategy- Working directly with CEO for planning and execution of growth opportunities, profit maximization strategies and most importantly how to stay dominant in the market- In charge of Developing strategies as per the Amazon eco system to increase sales, reduce cost and drive conversion rate- Team Management of Amazon Marketplace Experts.- Go-to person for any internal marketplace-related requests- Market trend analysis, research consumer markets and competitors activities to identify potential opportunities and threats- Analyze the impact of pricing, marketing, product listing & rating on daily sales to improve profitability- Weekly track brands pulse by reviewing revenue, PPC, ACOS, TACOS, Conversion Rate, EBITDA to gauge performance- Monthly P&L review of brands to keep track of yearly targets and take actions WOW/MOM/YOY- Closely work with marketing team for the efficient creation of data driven PPC campaigns and utilization of ad spend to keep ACOS and TACOS aligned with brand strategy- Work with cross functional supply chain teams for inventory planning and timely placement of orders to ensure healthy stock levels at warehouse and Amazon FCs
  • Brand Manager

    D1 Brands
    2021.01-2022.07(2 years)
    - As a brand manager I am responsible for the end to end operations(sales and profitability management, Ad spend efficiency and stock management) of a brand which is dealing in Baby Care category and is operating in three marketplaces(US, CA, UK)- Working directly with top management for planning and implementation of new business opportunities, profit maximization strategies and most importantly how to stay dominant in the market- Developing strategies as per the eco system to increase sales, reduce cost and drive conversion rate - Weekly track brands pulse by reviewing revenue, PPC, ACOS, TACOS, Conversion Rate, EBITDA to gauge performance- Monthly P&L review of brands to keep track of yearly targets and take actions WOW/MOM/YOY- Closely work with marketing team for the efficient creation of data driven PPC campaigns and utilization of ad spend to keep ACOS and TACOS aligned with brand strategy- Work with cross functional supply chain teams for inventory planning and timely placement of orders to ensure healthy stock levels at warehouse and Amazon FCs - Research & implement ideas to make competitive product listing by coordinating with Graphics & Content team- Market trend analysis, research consumer markets and competitors activities to identify potential opportunities and threats- Analyze the impact of pricing, marketing, product listing & rating on daily sales to improve profitability- Communicate & discuss product issues with suppliers to find the possible solutions to improve product quality- Partnering with internal teams to develop a go-to market expansion strategy
  • Category Manager

    HeyCommerce
    2019.04-2021.01(2 years)
    - Managing end to end operations for Amazon US and UK marketplaces- Sales and profitability management, Ad spend efficiency and stock management- Working directly with top management for planning and implementation of new business strategies. - Launched new products in the category of Home and Kitchen, Sports and Outdoor, Baby Care, Beauty and Personal Care- Product Sourcing and feasibility - Interpret data of logistics, managing supply chain and availability of stock- Effective PPC campaign management
  • Category Manager

    CommerceLabs
    2018.10-2019.04(7 months)
    • End to end management of companys Amazon Canada marketplace product portfolio. My job role includes sales and profitability management, Ad spend efficiency and stock management• Walmart sales management• Excess stock management and its optimum utilization • Market trend analysis, research consumer markets and competitors activities to identify potential opportunities and threats• Identify customer problems on daily basis and extract current and future market opportunities• Analyze the impact of pricing, marketing, product listing & rating on daily sales to improve profitability• Create new product launch feasibility and strategy
  • Associate Product Manager

    Utopia Deals
    2017.05-2018.10(a year)
    Utopia is an innovative and one of the largest retail stores on AMAZON. • End to end management of 100+ SKUs related to Kitchen and Dining category. My job role includes sales and profitability management, Ad spend efficiency and stock management• Market trend analysis, research consumer markets and competitors activities to identify potential opportunities and threats• Oversee marketing and advertising activities to ensure consistency with product line strategy• Brainstorm new and innovative growth strategies• Manage supply chain, operations & digital marketing of Utopia’s more than 120 SKUs sold on amazon (kitchen & dinning)• Identify customer problems on daily basis and extract current and future market opportunities• Analyze the impact of pricing, marketing, product listing & rating on daily sales to improve profitability• Create & manage marketing campaigns with the help of Amazon search results and Google Ad words• Research & implement ideas to make competitive product listing by coordinating with Graphics & Content team• Warehouse & Amazon Inventory Management for timely delivery of orders• Timely inventory planning & order placing to meet market demands• Communicate & discuss product issues with suppliers to find the possible solutions to improve product quality• Create new product feasibility by analyzing competition/demand on amazon
  • Sr. Sales and Service Delivery Officer

    TradeKey
    2014.03-2017.04(3 years)
    Senior International Sales Executive •Identifying and analyzing client requirements•Generating Leads through various techniques and using search engines, building good relationship with Corporate Clients•Worked closely with Chinese clients to find exciting opportunities and ways of market penetrationKey Accounts Manager.•Managing customer centric operations & ensuring customer satisfaction by delivering high quality after sales service•Helping clients in providing genuine business buyers•Promoting Customers account/Companies through different online and offline channels •Product page optimization and off page SEO•Follow up with clients on regular basis and meeting client’s expectation before committed time•Implementing sales promotional activities as a part of brand building and market development effort

Educational experience

  • Shaheed Zulfikar Ali Bhutto Institute of Science and Technology

    Marketing/Marketing Management, General master of business administration (m.b.a.)
  • Iqra University

    Marketing bachelors degree
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