Muhammad Bilal's Resume

Muhammad Bilal

Brand Manager

Male

31 y/o

Product Manager

Live in Suzhou

Nationality Pakistan

Summary

Strategic Pharmaceutical Product Manager with 7+ years of experience in brand management, market access, and commercial strategy across diabetes, CNS, and cardiovascular therapeutics. Proven expertise in launching and scaling brands, driving cross-functional alignment, and executing data-driven marketing campaigns in regulated markets. Adept at market analysis, stakeholder engagement (HCPs, KOLs, regulators), and digital transformation in pharma. Seeking to leverage China market knowledge and product lifecycle management (PLM) expertise to drive growth for innovative portfolios.

Work experience

Brand Manager
CCL Pharmaceuticals
2022.07-2024.11
(2 years)
• Strategic Brand Leadership: Spearheaded Gablin (Pregabalin) and Ytig (ED), achieving MAT values of 500M PKR each, respectively, through data-driven pricing, positioning, and HCP engagement. • Market Expansion: Conducted internal/external market analyses, identifying 15% untapped prescriber segments; launched targeted campaigns increasing Gablin market share by 12% YoY. • Cross-Functional Collaboration: Partnered with medical, sales, and regulatory teams to align brand objectives with corporate strategy, reducing campaign approval time by 20%.
Product Specialist (Diabetes)
Eli Lilly
2021.02-2022.07
(a year)
• Portfolio Growth: Managed Humalog insulin range and Trulicity (GLP1-RA), executing 4+ annual omnichannel campaigns that boosted Trulicity’s adoption by 18% in key accounts. • HSE Leadership: As Mobile Directions Champion, digitized compliance training for 100+ reps, improving audit scores.
Specialist (Diabetes/Cardio)
Sanofi
2018.07-2022.02
(4 years)
Diabetes Educator • Sales Force Effectiveness: Designed training modules for Amaryl (SU) and Tritace (ACE-I), increasing rep competency scores by 30%. • HCP Engagement: Educated 50+ endocrinologists in Islamabad on diabetes management protocols, enhancing brand loyalty.

Educational experience

Institute of Business Administration
PRODUCT MANAGEMENT
2023.08-2023.09
(2 months)
PRODUCT MANAGEMENT
Quaid-e-Azam University Islamabad
DOCTOR OF PHARMACY (PHARM-D)
2013.09-2018.07
(5 years)
DOCTOR OF PHARMACY (PHARM-D)