Lead brand strategy, marketing & portfolio management of Canadian Tires 78 years old legacy $500M+ brand Mastercraft & young innovative modular storage solutions brand Mastercraft MOD, including annual & multi-year strategic planning, budget management, go-to-market execution and KPI tracking• Co-lead category management for 7+ categories in the Fixing & Living LOB by working closely with Merch Buyers Category in Assortment, Pricing & Promotional Strategies.• Co-lead assortment & product road mapping strategy with Product Development and collaborated with Consumer Insights and Quality teams to ensure assortment vitality & launch of innovative gateway SKUs• Led in-store strategy for Mastercraft MOD to successfully gain alignment among 500+ dealer stores and implement in-aisle POP, brochures and end caps

- Directed a $3.1MM portfolio encompassing premium brands, focusing on innovation and renovation strategies to enhance market positioning and profitability.- Managed 4 sub-brands Net Promoter Scores (NPS) and spearheaded annual planning initiatives.- Led the development and execution of 45+ integrated marketing campaigns, achieving a 20% increase in brand awareness and a 3% gain in segment market share.- Successfully executed 5+ new product launches in collaboration with R&D, packaging, operations, and sales teams.- Spearheaded the launch and optimization of a new Direct-to-Consumer (D2C) wellness brand, outlining a $16.3MM 5-year roadmap for sustained growth.- Conducted weekly sales analytics across 26 regions and 120+ SKUs, providing actionable insights to optimize performance and drive strategic decisions.- Presented detailed brand analytics reports to the CEO, evaluating $148 MM in sales performance and market dynamics to guide strategic initiatives.- Managed product, packaging, pricing, and promotional strategies for 28+ SKUs, aligning efforts to drive campaign ROI and overall profitability.- Co-led cross-functional projects including brand advertising campaigns with external agencies from concept testing to media execution.- Owned budget and marketing expenses management, driving campaign ROI through strategic allocation and performance tracking.- Implemented pricing, promotional, and merchandising strategies to maximize profitability across diverse product categories.

- Product Owner for a brand mobile app, achieving 1.8MM downloads and a 22% growth in Net Promoter Score (NPS).- Pioneered digital marketing initiatives, optimizing campaigns across Google Ads and Meta platforms to achieve a 23% reduction in CPC and significant increases in platform traffic and ROI.- Orchestrated 7+ channel initiatives to optimize reach and engagement across diverse consumer segments.- Ensured comprehensive launch readiness including sales kits, POS merchandising, and launch presentations for enhanced market visibility.- Implemented Brand Health Track studies in collaboration with AC Nielsen, surveying 12,000 yearly users to gauge brand perception and consumer preferences.- Conceptualized and developed a comprehensive roadmap for a new content based brand mobile application, outlining strategic objectives, milestones, and timelines for market entry and growth.- Coordinated efforts from initial concept through to launch, integrating feedback and insights to enhance user experience and market relevance.- Led as Project Owner, overseeing the creation of project documentation including project plans, timelines, milestones, and resource allocation to ensure project milestones were met on time and within budget.- Collaborated closely with UX/UI designers to create intuitive and user-friendly interfaces, conducting user testing and iterating design concepts to optimize usability and enhance customer satisfaction.- Devised and executed a robust go-to-market strategy, encompassing pre-launch, launch, and post-launch phases, including promotional activities, pricing strategies, and customer acquisition plans.- Implemented analytics tools and KPIs to monitor app performance, user engagement metrics, and conversion rates, leveraging insights to optimize app features, marketing strategies, and user acquisition campaigns.

- Awarded Pre-Placement Offer (PPO)- Project selected to present to CEO of Trade Marketing and Distribution of ITC.- Executed Distributor to Consumer (D2C) Model Pilot remotely by partnering with hyperlocal delivery start-up Dunzo.- Created a viable Stand-Alone Business Model Structure focused on enhancing the Distributors Bottom Line.- Created Category Health Matrix to increase Category Penetration in Top 25 Stores of Hyderabad on Dunzo Platform and identified action pointers for each category. - Increased throughput of Frozen Category portfolio in Hyderabad by prioritizing channels to adjust for mismatch between pull and push by the market.

Responsibilities included providing HVAC Engineering Solutions for Canada & U.S.A with responsibilities included Project Ownership, Project Management, Team Management & Talent Development of dependent resources. Was also in charge of maintaining key accounts with SDC Canada to secure projects and developing new accounts for retrofit projects & protocol conversion projects.