Current □ Revenue Growth – Achieve and surpass category sales targets in terms of both value and volume, ensuring consistent upward trajectory. □ Gross Margin Optimization – Drive category profitability by maintaining healthy gross margins and improving cost efficiencies. □ Inventory Turnover Ratio – Optimize inventory levels to enhance stock turnover, minimize aging inventory, and improve cash flow. □ Market Share Expansion – Strengthen category leadership by increasing market share and outperforming key competitors. □ Promotional Effectiveness (ROI) – Maximize the return on investment from promotional activities, ensuring measurable impact on sales and customer acquisition. □ Operational Efficiency – Streamline operational processes, such as supply chain management and stock replenishment, to minimize delays and improve store-level execution. □ Visual Merchandising Excellence – Ensure effective product placement and visual merchandising strategies to enhance in-store customer experience and drive sales conversions.

Current □ Established and maintained highly effective relationships with key decision makers within Reliance Retail. □ Participated in the development, implementation and management of joint business plans with category team. □ Conducted regular competitive analysis and market research to identify opportunities for growth and expansion. □ Collaborated with internal teams to ensure smooth account transitions and continuity of service.

Current □ Headed the Overall Channel partnership for Cashify. □ Lead a team of GKAM's, KAM's, AM's & AE's Nationally. □ Managing existing Partnerships and working towards nurturing and developing new channel Partnrships. □P&LManagement: To ensure profitability by controlling margin leakages & generating other sources of incomes through Brand participation as well as B2B Sales. □ Ensuring in Maintaining a healthy working capital norms. □ Conceptualizing Cost neutral sales promotions and ensuring effective communication of same with the partners. □ Competition Tracking, Market Analysis. □ New Biz Development- Actively involved in identifying, analyzing and initiate new Biz Verticals to steer overall organizational growth.

□ Heading the Overall Buying for All Wireless Phone Brands, Smart wearables, and Wireless Phone Accessories. □ Leading a team of Buyers and Astt Buyers for Smartphones, Wearables and Accessories. □ Executing Buying Discussions, Working Capital Targets and Brand/Vendor Partnerships. □P&LManagement: To ensure profitability by controlling margin leakages & generating other sources of income. □ Ensuring in Maintaining a healthy working capital norms and DOH, □ Conceptualizing Cost neutral sales promotions and effective communication of same with the Buying & Merchandising Team □ Competition Tracking, Market Analysis. □ New Projects introduction- Leading the Teams to introduce & Manage new innovative products like Trade in, Refurb Sales .

□ Category Management for Apple iPhones, Nokia, LG and Jio Phone for 500+ CDIT Stores,1800+ Jio Stores & Reliancedigital.in- Planning, Forecasting, Budgeting, Assortment □ Finalization, Buying & Merchandising for assigned set of Brands as well as New Product Introduction. □ Vendor Management: Negotiating & finalizing annual business agreement. Ensuring cost effective purchases, □ Profitability and reduction in delivery time, with > 90% Fill rates □P&LManagement: To ensure profitability by controlling margin leakages & generating other sources of incomes thru SOH & Brand participation in ATL & BTL activities. □ Inventory Control & Management: To ensure the faster turnaround of inventory and keep them within the organization's goals and objectives. Maintaining healthy working capital norms and DOH, □ Conceptualizing & executing Cost neutral sales promotions and effective communication of same. □ Competition Tracking, Market Analysis. □ Ensure timely provisions and claim settlement with Brand, Suppliers and Inter Division. □ New Projects introduction.

□ Working with the Managing Director and other Heads of Function to influence the creation and communication of company strategy, business priorities and targets for the Regional Teams and ensures there are systems in place to enable the shop managers to receive the information in a timely manner. □ Generating ideas about future retail activities to ensure a cutting edge strategy; maintains up to date knowledge of the market place, competitors and trends. □ Taking decisions on matters relating to the day to day retail operation within their defined work area including the strategic planning of resources. □ Involved in the strategic direction and development of the company, participates in the decision making process for new initiatives, projects and procedures □ Planning and coordinating the implementation of business plans and the penetration of new markets. □ Responsible for the overall P&L and management of all strategic and operational Marketing and Customer Relationship activities

□ Manage and boost the sale of range of Apple products within EMax for Saudi Arabia □ Analyze consumer buying patterns and predict future trends □ Perform regular reviews on performance indicators such as sales and discount levels □ Maintain inventory of stock; check the stock levels frequently □ Conduct competitive analysis, forecast the sales and budgeting and react to changes in demand. □ Coordinate with suppliers and negotiate terms of contract □ Promote partnerships by maintaining relationships with existing suppliers and sourcing new suppliers □ Liaising with operations team to ensure supply meets demand □ Involve in promotional/Marketing activities; Train and mentor junior staff.

□ 2010- 2011- Asst Product Manager- Moser Baer IT Products and Microsoft Hardware Sales. □ 2011-2013- Sales Manager for Apple iPhones, managing All APR's, Wireless Chains and LFR for North and East India Region. □ 2014- Till exit- Regional Sales Manager- Managing Apple Enterprise Partners based out of West India Region as well as Product Management for Apple iPad.

□ Promoted Apple products and solutions by communicating the benefits and values of the products through product demonstrations. □ Responsible for the animation, the overall merchandising, and the maintenance of the Apple shop, ensuring it meets or exceeds Apple's brand and channel marcom standards. □ Conducted 1:1 and 1:many product demonstrations using World Wide developed demo scripts for guidance □ Built strong, influential & collaborative business relationships with the reseller's management & sales teams. □ Analyzed and reported business results and trends on a weekly basis. □ Identified regular competitive / trend tracking; monitored performance results and inventory levels. □ Built a community of loyal Apple customers who will come back to consult the ASC on future Apple purchases. □ Developed favorable market conditions for Apple in a dominating switcher market.