Mohamed Abdulwahab

Sales Manager - Direct Business
MaleSales Manager/SupervisorLive in Saudi ArabiaNationality
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Work experience

  • Sales Manager - Direct Business

    Panasonic MEA
    2023.08-Current(2 years)
    goods industry FMCG , Electronics, home appliances, houseware and Tools. Direct and indirect business ( agents management). Skilled in Negotiations, B2B, B2C, Full OPSI Management Strong sales professional, sales management, forecasting, coaching, sales planning, strong relationships creator and sales operations. Experience (2 years 2 months) Taking care of eXtra, Clix ( Panda ), Al Manea, SACO, and Lulu, handling MDA, SDA, and H&B with the full responsibilities of the Contracts’s negotiations , full Operations process ( starts with the range selection. monthly,quarterly, and yearly promo plans till the payment process ), and all the related matters of the business, accountable for delivering positive commercial results.
  • National Key Account Manager

    Hassan Misfer Al-Zahrani & Partners Group
    2022.08-2023.07(a year)
    8 years 8 months
  • Regional Key Account Manager

    Hassan Misfer Al-Zahrani & Partners Group
    2019.01-2022.08(4 years)
    (3 years 8 months) Responsible for the main account of the company in KSA (PANDA), that represent in average 40% of the total sales on the channel of modern trade. Accountable for delivering positive commercial results through strong negotiating which result in significant continues improvements in Margin Performance. Establish budgets with the main accounts and company, negotiate and set the annual and long-term contracts and (BDA). Maximization the product assortment for each Account Set and manage a full year promo plan to support the sellout according to the agreed budget. And develop promotional calendar and prevent conflict with competitor’s promotions
  • Key Account Manager

    Hassan Misfer Al-Zahrani & Partners Group
    2018.01-2018.12(a year)
    Hundred Percent Implementation of signed contracts with customer regarding physical spaces , display area , deductions such ( Rebates,Compensations and rentals ) Develop a clear understanding of the competitor’s Strategy and executes an appropriate counter strategy designed to achieve an advantageous position Identify new sales opportunities within existing accounts by up-selling and Cross – selling. Weekly reviewing the sellout report to make sure the results are in the right way and take the proper action to keep the performance in the highest level. Strong Motivating and advising the sales team to improve their performance Ensure the correct products and services are provided to each key account. Full Knowledge about the competitor’s activates , products , strengths , and weakness Make recommendation on how to grow the business with each key account. Full capability to build quality relationships and land key decisions through effective influencing Resolve any issues and problems faced by customer and deal with complaints to maintain trust. Strong follow-up on the payment issues through strong analysis on my company stock on hand to avoid any further issues. And manage the risks Supporting the merchandising team, trade marketing team and product team.
  • Key Account Sales Specialist

    Hassan Misfer Al-Zahrani & Partners Group
    2014.12-2018.01(3 years)
    (3 years 2 months) • Responsible for the main account of the company PANDA RETAIL COMPANY. • Execute all the planned activities, and ensure execution by conducting the MOR, WOR and DOR to support the account manager to ensure and effectively communicated. • Deliver on sales target by category, meet the set budget and ensure good ROI while delivering best in class serving level. • Build and manage key customer relationship for sustainable Business Grow, executing customer plan. Optimizing face to face time with the customer while ensuring the steps of a call are executed. • Ensure proper stock supply through accurate monthly Forecast, manage sell out from distribute to operators, and monitor the level of goods at customer level. • Provide support for all activities necessary to managing the customer relationship effectively including trade funds, invoicing and claims queries, relevant sales promotion, merchandising, shelf management and National sales Programs. • Setting up and submitting yearly, quarterly, Monthly and weekly Promo plan with all the necessary actions in terms of delivery on time in full (OTIF), accommodate the weeks based on market trend, customer Themes and customer marketing plan • Provide a monthly sales analysis report, Competitors Situation and Activities plus stock Position of my company in addition to my recommendation Based on the Market Situation • Ensure achieving company goals in terms of Visibility, sales, Collection, Distribution and Coverage To all its Important Accounts • Monitoring products in terms of the displaying (Gondola's – floor Display –shelf display – spacing – pricing). • All the delivers Procedure either to the customer Stores Directly (DSD) or to the WHs (DC) Is one of my Job Descriptions • Ensure proper implementation of pricing (RSP) As Per Agreed with My Management and the Customer • Microsoft Word, Excel and PowerPoint + ERB System

Educational experience

  • Tanta University

    BCom, Marketing/Marketing Management, General
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