Mikhail
MaleActivity ExecutionLive in United StatesNationality
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Work experience
Field Marketing Specialist
Workday2024.11-Current(10 months)• Drove customer acquisition efforts for Workday’s SaaS solutions by executing targeted field marketing initiatives and demand generation campaigns. • Developed and optimized landing pages, registration pages, and webinar builds using Marketo and Salesforce to enhance lead conversion and engagement. • Collaborated with sales and cross-functional teams to align marketing strategies with pipeline growth objectives, ensuring seamless lead handoff and nurturing. • Managed event and webinar execution, leveraging data-driven insights to refine campaign performance and maximize ROI.Field Marketing Manager
Jacuzzi Group2021.01-2024.01(3 years)Directed strategic marketing initiatives to address key public sector market needs, while collaborating with sales and cross-functional teams to optimize engagement. Led event management and oversaw logistics, vendor relationships, and resource allocation activities. Administered regional budgets, tracked performance metrics, and supported operational efficiency. • Fostered culture of growth and success by recruiting and training team of over 20 field marketers. • Maximized pipeline efficiency and ensured seamless events execution by streamlining event planning and logistics. • Achieved average of $800K in monthly sales revenue through targeted lead generation and strategic campaign execution. Page 1 • Enhanced team performance by implementing feedback loops and data-driven strategies to refine marketing approaches.Field Marketing Manager
Zevia2018.01-2020.01(2 years)Managed regional field marketing programs to ensure alignment with business objectives and execution within budget. Led the planning and execution of diverse events across Southern California, including trade shows, festivals, conventions, and in-store demonstrations to elevate brand presence and customer interaction. • Amplified brand visibility and engagement by cultivating and nurturing strategic partnerships. • Increased ROI through data-driven market trend analysis and refinement of marketing strategies. • Enhanced business growth and drove measurable campaign success by spearheading strategic marketing initiatives. • Exceeded campaign targets through effective recruitment, training, and development of a high-performing marketing team.Marketing Manager
Showa Hospitality2014.01-2018.01(4 years)Developed and executed comprehensive marketing strategies for over 20 restaurant brands across California, Nevada, Texas, Florida, and New York. Collaborated with chefs, operations, and creative teams to ensure cohesive branding and marketing initiatives for diverse restaurant concepts, including Mexican, sushi, speakeasy bars, and fine dining establishments. Managed marketing budgets, timelines, and launch campaigns for new restaurant openings and seasonal promotions. Leveraged market trends and customer data to optimize marketing strategies, focusing on both in-house dining and online ordering. • Increased foot traffic and online engagement through effective marketing strategies across five states. • Achieved 15% year-over-year revenue growth through targeted digital marketing campaigns across all restaurant brands. • Fostered revenue growth / increased customer engagement by steering efforts, including SEO, PPC, social media, and email campaigns. • Drove successful PR campaigns by building relations with local media outlets; generated buzz for new and existing restaurant locations.
Educational experience
University of California Santa Cruz
International Politics
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