Head of the Marketing Team for Rainbow Six Mobile (F2P AAA game - GaaS) and responsible for the global strategy and go-to-market plan from testing concepts until worldwide release. Owner of Brand, Product and Growth strategies/executions/operations. Achieved successful global announcement, Alpha test and Beta release (Soft Launch). Managing/coaching a team of 10 people including, Associate Product Director, Product Manager, Communication Manager, Community Developers and Marketing Artists.

Head of the Marketing department and responsible for the global strategy behind the company’s entire portfolio of licensed and original kid’s apps (1 billion downloads). Managing/coaching a team of 5 direct reports.Responsibilities include:• Lead the planning, execution and evaluation of all marketing strategies, including App Store Optimization (ASO) and paid user acquisition strategies• Champion the brand and provide strategic and tactical direction for the Budge brand• Develop and manage relationships with distributors (Apple, Google, Amazon)• Develop and manage relationships with licensed partners (Hasbro, Mattel, DC/Warner Bros)• Define the marketing plan for the company’s original IP to drive awareness, acquisition and loyalty• Work with the production team to ensure integration of marketing features• Work with external PR and media agencies• Define key metrics and manage the measurement of marketing activities• Support the company’s growth objectives relative to acquisition, revenue and retention (cross promotion, paid channels, UI and UX analysis)About Budge Studios:Budge Studios is an industry leader in the development and publishing of apps for kids across iOS & Android Platforms. Founded in 2010 with the mission to entertain and educate children around the world, through innovation, creativity and fun, its apps have generated more than 800 million downloads worldwide (in 100+ countries).Main Partners include Apple, Google, Amazon, Samsung, Microsoft, Hasbro, Mattel, Disney, HIT Entertainment, Iconix, American Greetings, Sony, DHX Media etc. Its high-quality app portfolio consists of original and branded properties, including Transformers™ The Smurfs™, Barbie®, Garfield, My Little Pony™ Thomas & Friends®, Strawberry Shortcake™, Caillou®, Miss Hollywood™, Hello Kitty® and Crayola®. Budge Studios’ collection of award-winning apps are revolutionizing the children’s digital gaming world and have made them a global leader in kid’s apps.

Head of Marketing for 3 brands from the Luxury Division (Giorgio Armani fragrances, Giorgio Armani cosmetics and Ralph Lauren fragrances) for the Canadian market. Responsible for marketing, communications, sales forecasts, new Canadian product launches, P&L and growth/profitability strategies. Managing/coaching a team of 6 direct reports (including Product Manager, Assistant Product Manager and Marketing Coordinator). Business unit leader of 8+ multifunctional team members.

Brand management leader for 9 different brands, globally. Responsible for marketing, communication, product development, sourcing and growthprofitability strategies for 2 categories of products. Managing a team of 5 direct reports.

Strategic marketing and communication leader for 7 different brands for Western Europe and North America. Developed global marketing plans for several brands including brand positioning, brand identity, creative brand guideline, media plan and go-to-market plan. Managing a team of 2 direct reports.

Brand management responsibilities for several brands for the Canadian market including:- Activia (#1 yogurt brand in Canada - developed TV ads, Digital ads and Print ads within a multi-channel media plan)- Stonyfield (#1 global organic yogurt brand - experience with Natural and Organic market, regulatory, and key influencers)- OIKOS (launch and go-to-market plan for the fastest growing yogurt segment - Greek yogurt - became #1 Greek yogurt brand in Canada 6 months after its launch).