Work experience

• Global Selling US Local Lead

  TikTok Shop

  2024.05-Current

  (2 years)

  2 years 6 months (1 year 11 months) Manage KA accounts and help them grow with their TikTok Shop operation. Focus on KA merchant BD, relationship management and onboarding on TikTok Shop.
• Senior Brand Partnerships Manager

  TikTok

  2023.03-2023.10

  (8 months)

  1 year 7 months Enterprise Key Accounts overseeing: Microsoft + Google
• Co-Founder

  EBICOZ.com

  2019.02-2022.05

  (3 years)

  (3 years 4 months) As a China E-commerce expert and E-Business Owner, currently working on China E-commerce Business management and consulting service for medium/small companies. Help to build cross border e-commerce revenue in China with minimum budget and time. Specialized in China E-commerce Art design, Customer service, Market trend and analyzed, E-commerce strategy plan, MarketPlace comparison, team building, and China campaign third partner. Currently, working with one of the Hollywood celebrity lifestyle brands, introducing its branding and build its e-commerce operation presence in China. Strong understanding of China marketplaces, Understanding of revenue generation and general P&L with Strong analytical abilities, statistics, and organizational skills Proficient in all Chinese marketplaces, such as TMALL, TAOBAO, JD, KAOLA, and also an expert in China local social media and marketing, such as REDBOOK, WECHAT, WEIBO. Expert and relationships in the KOL landscape in China. Expert of the total digital landscape in China ( Tmall, JD, Kaola, Wechat,TikTok) Building social media, content strategy, and an expert in social trends and working with influencers in the US and China market. Proven experience in developing and activating influencer programs for branding. Develop end to end Go-To-Market strategy and launch plans from the operation, logistics, digital marketing, customer services, and sales. Building and analyze online catalog base on the market which will enter and set promotion strategy. Work with local and global marketing, sales, and operation teams to success cross border business development. Provide routine input on status, progress, and results in appropriate client relationship management. Act as a client advocate and provider of market and competitive information solution for China and the US market. In charge of meeting and training arrangements.
• Sr.Manager of China Marketplace

  iHerb Inc.

  2018.10-2018.12

  (3 months)

  Lead the growth of customer reach and acquisition through strategic expansion and operations across global e-commerce marketplaces (majorlyfocus on China Marketplaces: JD, Tmall, Kaola). Business Development, lead new marketplace business development across the China; defining expansion strategies through identification of unmet Customer needs for iHerb’s selection of products. (JD, TMall, Kaola etc.) Go-To-Market: Lead the end-to-end success of new marketplace launch; marketing/promotions, store design, product catalog integration, payment, delivery, and Customer Service. Platform: Lead the design of a scalable marketplace integration and operations platform, working in close collaboration with technology teams. Operations: Lead the success of each marketplace performance through direct operational ownership of marketplace catalog, merchandising, promotions, and pricing policy. Customer Experience: Drive close collaboration with Global Logistics and Customer Service to deliver great end-to-end marketplace customer experience. Marketplace Optimization: Develop and continuously refine marketplace merchandising, pricing, and promotion policy to drive profitable growth; making sure customer acquisition costs fit within our product margins and obsessively monitor competition within our category. Strong understanding of Chinese Customer demand and behavior. Excellent problem solving skills, data-driven approach to decisions. Strong combination of marketing, business development, operations, and platform/technology.
• Vice President of E Commerce

  ChengDu YuanShang Fashion CO. LTD.

  2011.09-2018.06

  (7 years)

  (6 years 10 months) Oversee strategic planning, budgeting, and reporting for business model positioning and branding initiatives. Enhance online marketing by through SEO and SEM initiatives, social media marketing, and ecommerce platforms. Manage the go-to-market strategy of new products, including marketing content, product packaging, promotional materials, procurement, warehousing, and global logistics. Selected Contributions: Built and optimized website and Ecommerce platforms(Tmall, JinDong,Amazon China). Expanded sales by $18M in two years by optimized online trade platform (T-Mall). Maximized ROI of advertising dollars by managing daily online promotional campaigns. Drove brand awareness and PR by promoting two annual fashion shows hosting close to 400 guests. Ensured timely market launch and quality products by mitigating potential risks during the production process. Oversees assigned product lines and lead the product concept, design, and development process. Products re-design, optimize to meet customers expectation and gathering feedback on E-commerce platforms. Utilize business goals and brand voice in order to generate effective marketing campaigns. Hands on experience with massive SEM & SEO campaigns. Analyze company data through Google Analytic in order to make informed decisions regarding marketing channels, audience segmentation, and areas of improvement. Create, target, launch, and track Facebook, Twitter, and Google AdWords campaigns. Expert in improve Conversion Rate, Customer Retention/Referral Growth. E-commerce Web-site design and optimization with UX data. PPC Keywords analyze and utilize with specific customers' characteristic analyze. Basic understanding of HTML and Photoshop.
• Communications and Navigation Equipment Technician

  Federal Aviation Administration

  2005.07-2011.09

  (6 years)

  (6 years 3 months) In this role, I conducted installation, troubleshooting, and repairs as part of a maintenance team on a major district project. I was a key technical point of contact for assigned systems, programs, and projects, supporting system users, planners, engineers, and contractor personnel for the acceptance of new or modified systems and resolving issues with the installation or performance.
• Radar Technician

  US Army

  2000 - May 2005 (5 years) As Radar Technician, I helped build an airport for the Army and Air force and maintained three major radars for the airfield as part of a one-year peacekeeping mission in Iraq. Received an honorable discharge.

Educational experience

• General Assembly

  Digital Marketing

  2018.01-2018.01
• Colorado Technical University

  BBA, Business Administration and management, general

  2002.01-2006.01

  (4 years)

Certificates