Work experience

• Product Manager

  Freelance

  2025.04-Current

  (a year)

  Product, AI/ML, API, Vibe Coding, AEO, GEO, SEO, CRO, Analytics, UX, Content, Growth, Micro-tools, Claude Code, Cursor, Codex, Chatgpt Apps, Edtech, Fintech, B2B
• Product Manager

  BT Group

  2024.03-2025.04

  (a year)

  Telecom Led product strategy for digital business offerings (Broadband, Leased Line, IoT), accelerating time-to-market and significantly improving team efficiency through optimized AEM workflows and Agile practices Improved user conversion and engagement through A/B testing and UX revamps of key pages like Learn and Pricing and Checkout, while also reducing user drop-offs. Coordinated cross-regional teams across India, the UK, and EU to ensure timely and successful project deliveries Spearheaded go-to-market strategies for multiple digital sales initiatives and product feature launches, driving revenue growth and streamlining cross-functional alignment Enhanced search functionality using Algolia, aiming to significantly increase the search-to-order conversion rate In this role, I merged big-picture strategy with practical planning and hands-on execution, continuously improving our digital products while building strong partnerships across teams.
• Product Manager

  GoKwik

  2022.09-2023.11

  (a year)

  Led discovery, innovation, and continuous improvements for the Payments charter, driving significant revenue growth and user engagement. Managed the end-to-end lifecycle of multiple payment features, driving strong adoption and reducing payment failures through continuous iteration Improved conversion rates and decreased drop-offs by creating personalized user journeys and conducting extensive A/B testing Boosted merchant performance by enhancing payment UX and integrating region-specific payment options Surpassed growth expectations through strategic leadership in merchant onboarding and activation This role gave me the opportunity to make key strategic decisions while working closely with cross-functional teams, aligning product direction with business goals and ensuring collaboration at every step.
• Associate Product Manager

  Turtlemint

  2021.09-2022.08

  (a year)

  Spearheaded strategic enhancements in the motor insurance domain, driving substantial contributions to the firm’s core revenue and increasing policy issuance Streamlined the policy purchase journey across web and app, leading to improved user satisfaction, faster turnaround times, and greater quote visibility through optimized workflows Led pilot testing of mobile insurance offerings with a wide vendor network, using feedback loops to refine product-market fit Conceptualized and designed the MVP for “Mintpay,” a closed wallet solution aimed at boosting policy issuance and strengthening agent engagement
• Founder

  Mosaic School of Music

  2019.06-2020.05

  (a year)

  https://www.mosaicschoolofmusic.com/ Managed all the marketing efforts (ATL, BTL, social media and website) Owned partnerships with day boarding schools, jampads, event management companies to increase offline brand presence Increased business inquiries by leveraging social media engagement, customer reviews and fast query response Devised strategies to promote school online through Urbanpro, Teacheron and an SEO enabled website Tracked user insights, metrics and trends to increase customer retention Managed a team of music teachers to cover classes in Delhi-NCR
• Marketing Executive

  Network18 Media & Investments Limited

  2018.01-2019.06

  (a year)

  Led 3 national and 4 regional brand campaigns and increased viewership by 8% Managed INR 3 crore (≈AUD 0.54 million) in partnerships with 50+ organisations and expanded brand presence in Tier-2/3 markets

Educational experience

• Indian School of Business

  Post Graduate Programme , Marketing & Strategy

  Live Project - Making Andaman and Nicobar a Tourism Destination of Choice - Devised a go to market strategy for ANI Government to position it as an eco tourist attraction using established marketing models. Career & motivational guide to a disadvantaged Govt. school scholar from Patiala, Punjab under JSI Initiative between Punjab Govt. and ISB
• Guru Gobind Singh Indraprastha University

  Bachelor of Technology (B.Tech.), Electronics and Communications Engineering
• St. Stephen's College, Delhi

  Certificate Language Course, Japanese

Languages