Responsible for repositioning GustoMSC after the divestment (of SBM Offshore) focusing on offshore oil & gas, offshore wind and civil offshore markets. To this end, a positioning framework has been made to serve as guidance for the organization. The following matters have been developed by me:Strategic repositioning; Development of positioning framework in collaboration with external consultant. Managing and supervising the consultant and the internal process.Strategic marketing plan; Establish a structure in which long-term market, product, organizational and financial perspectives are linked.Marketing & Sales funnel; Develop a funnel with clear decision-making moments and assignment of go- and get- percentages to leads and specifying a CRM systemCustomer segmentation; Identification of inner circle, partner and multiplyer customersCustomer focused client interface; Design of a salesforce structure in line with the Positioning FrameworkMarket segmentation; Define and develop product-market combinations and service product combinations.Competence framework; Defining competences in collaboration with HRM to achieve the desired organizational cultureTactical marketing plan; Annual planning of marketing goals and activities with associated budget.Identity; Developing the new identity and define it in a Branding policy and Brandbook.Marketing activities and resources; Develop a coherent and consistent system focused on lead generation.Set up and manage a marketing and communication department with 2-3 employees.

Responsible for setting up new product lines for offshore vessels and associated equipment such as heavy lift cranes and thruster retrieval systems.Cold acquisitionBusiness development including searching and selecting appropriate partners for projects and / or long term cooperation.Developing the strategy to win for projects and implementing themManaging tender and tender procedures and following up. Co-drafting contracts.Negotiation of contractsMaintaining and developing relations with existing customers and relationshipsFeedback market needs regarding product development, presentation and communication.Setting product(line) requirements in consultation with respective product managers

Managing and supervising the complete commercial process of marketing and selling ships:Substantial input in the commercial plan.Determinative contributions to the preparation of:oAccount plans for the key accountsoKey Account Accounts (Customers of Customers such as National Oil Companies and Major Independent Oil Companies) Cold acquisitionBusiness development including search and selection of appropriate partners for projects and / or long term.Determinative input in developing the strategy to win for projects and implementing themManaging tender and tender procedures and following up. Co-drafting contracts.Negotiation of contractsDeveloping relations with existing customers and relationshipsFeedback from market needs regarding business as product development, presentation and communication.In addition to the Offshore market, I have been active in the following markets:Mega Yachts in a strategic partnership with Royal van Lent under the name of Royal Yachts XLCruise & Ferry marketNaval market

- Writing specifications- Making cost budgets- Working on standardization of the specifications and budgeting process

- Writing specifications- Making cost budgets- Working on standardization of the specifications and budgeting process- Purchase of budgeted parts and systems

- Writing specifications- Making cost budgets- Working on standardization of the specifications and budgeting process

Selling navigation and communication systems for seagoing vessels- Closing deals- Cold acquisition- Maintaining and developing relations with customers- Advice solutions to the customer- Preparation of specifications- Making cost budgets.- Issuing quotes