(8 years 11 months) Dubai Moved to Dubai to join the local Daktronics team to capture the (greater) region's potential. Developing the business from Turkey to India and sub Sahara Africa, direct with customers and/or through sales partners. Partners that have proven invaluable as from 2020 when travel became near to impossible. The industry has transformed over the last years, with the new technology opening up more applications to more customers. Joining the worldwide expat community has been transformative for our whole family, we are open to the world and enjoy every moment.

(2 years 2 months) I rejoined the fantastic team from OPEN nv after the company was acquired by Daktronics. Back into the vibrant (d)OOH industry and with a special focus on bringing customers with traditional media to digital. A very exciting journey to which I owe great friendships across Europe and Western Asia.

(2 years 6 months) Polymer Trader at Manuchar, buying polymers from the manufacturers in South East Asia, the Middle East and the Gulf region, selling to customers in Africa and CIS countries. 3 years 1 month

OPEN nv developed and manufactured poster scrolling mechanisms for the OOH industry. Being part of a fun and skilled team under great leadership/ ownership was a formative experience.