• Drive Field Sales team to deliver sales targets, productivity benchmarks, and maximize market share leveraging education and brand marketing strategies. • Leading and overseeing Brand Flagships, boutiques and Spa business. • Continuous strengthening of regional and retailer business understanding, leveraging data analytics to maximize internal and external negotiations, achieving seasonal retail sales goals, brand rank and share targets while improving ROI. • Partner closely with VP Sales on all instore strategies, and freelance budgets. • Dynamic leadership of field teams. Coaching, developing, and retaining teams to deliver/exceed business results in a Luxury sales environment. Drive the Field team to deliver true to brand elevated line curt lines retail experience in nurturing and developing their teams. Lead team to flawlessly execute all events and visual merchandising in line with brand’s guidelines. • Collaboration: Strong partnerships with Cross-Functional teams (Sell-In, Education, Events, Marketing), proactive sharing with all business partners, representing Luxury Store Retail needs in seasonal business planning process. • Communication: Drive solutions-focused and actionable communication from field to cross functional teams and to retailers.

• Oversee East Coast Flagships accounts and Field Sales Teams which equates to over 50% of total US company volume. • Build strong, positive, and collaborative relationships with Retail Partners as well as internal counterparts (merchandising, education, marketing,planning,) while developing strategies to sustainably increase revenue and gain market share. • Input to business planning for sales targets, stock volume, events and launch activities. • Track, analyze and recap the business performance and opportunities weekly, monthly , quarterly and annual basis. • Partner with internal counterparts and the General Manager to cascade strategy when applicable. • Collaborate with leadership on feedback, sales analysis, key business planning initiatives, and strategy to equip field sales team with the necessary reporting and tools to successfully increase B+M sell-through

• Supports retail store growth for a $14 million dollar territory for La Prairie including #1 Flagship door in the Country. • Tracks retail sales against goals. Identifies opportunities for increased sales within the territory, analyze business and proactively take action to ensure results. • Recruit, coach, train and educate all Business Managers, Counter Managers and Beauty Advisors to be “Best in Class” as Brand Ambassadors for La Prairie working with them in store and virtually. • Communicates weekly competitive trends and opportunities in store to Executive Leadership team. • Builds relationships in stores with retailer partners to ensure La Prairie is always “Top of Mind”. • Ensures the consistent implementation of merchandising guidelines while upholding the counter image in accordance with La Prairie. • Tracks on hands weekly of Top 20 products in each store to ensure proper stock mix in store.

• Build relationships and help influence Independent Sales Leaders to drive engagement with a particular focus on the highest tiers of our Leadership Representatives • Coach and mentor Independent Sales Leaders to support their business growth, increase sales, drive engagement and recruit/grow their downline via phone, in person, or through virtual webinar tools (e.g., Go to meeting, Zoom, etc.) As well as increase social media. engagement and digital marketing. • Coach and develop individual team members through observations and provide feedback to create a high-performing team • Increase engagement to drive high morale and productivity for Leaders • Support and promote company vision, strategic direction, policies, and procedures • Contribute strategic ideas and personal field perspectives to the Home Office to drive marketing, training content, national incentives, recognition, and annual conferences • Directly accountable for territory & leadership growth • Review and analyze daily pertinent reports which are focused on metrics that drive performance • Plan and Execute field events and meetings in support of the Leadership Representatives’ business (e.g., opportunity meetings/rallies)

• Managed seminar administration and execution. • Taught Beauty Advisor seminars on product knowledge, sales skills, and service standards to consistently meet/exceed target goals. • Managed all seminar processes to ensure timely administration and adherence to corporate guidelines and expectations. • Lead Beauty Advisor orientation and retention strategies. • Developed and lead strategies to orientate, develop and retain new Beauty Advisors, Counter Managers and Account Coordinators. • Planned in-store time with Regional Director and Account Executives based on current needs of the market. • Acted as a role model to Beauty Advisors by portraying the Estee Lauder image, standards

• Effectively recruited, motivated, train and develop Avon Representatives while achieving sales objectives and customer growth. • Educated and Trained Representatives on Products, building sales, developing, and sustaining a profitable business. • Served as a Mentor to District Sales Managers. • Achieved Circle of Excellence status for achieving 125% of plan in 2006 and ranking 32 in the region out of 700 Districts. • Planned Events to create excitement and promote building teams and introducing product. • Implemented Avon field strategy which is critical to the achievement of Direct Selling excellence. • Communicated on a weekly basis to Division Manager on status of the business

• Forecasted proper stock mix by analyzing current business trend versus last year sell through for Aramis and Tommy Hilfiger Fragrances. • Negotiated open to buy with retail buyers monthly for all brands. • Responsible for the merchandising and maintenance of company image and standards in 42 accounts. • Communicated sales plans and quarterly programs to store level as well as Aramis selling staff. • Coached and developed a sales staff of 25 to achieve and exceed company objectives and goals.

• Developed Selling Specialists to ensure goal fulfillment. • Monitored stock levels versus sales to protect business. • Liaison between vendor and management needs to staff. Protect and properly represent the image of Chanel.