Marchelina
Jakarta, JakartaNationality Indonesia
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Work experience
Brand Manager
The March Management2021.07-Current(4 years)Building relationship with PIC E-Commerce platform, brands, media and KOL/influencer, monitoring media coverage and implementing any marketing communications, marketing influencer and initiative related to the brand and work closely to the brandProvide short term and long term strategy and lead the implementation public relations, media, KOL management, campaign social media, brand partnership and online activationBrand Management E Commerce
OKTAGON2019.03-2019.12(10 months)Implement and execute the operational brand plans to meet Brand Business Unit established targets. The operational brand plan may include these activities, but not limited to; day to day marketing programme plan, and brand promotional activities. Excellent in execution Marketing and Brand campaigns in place on time (leverage campaign execution in an extensive way) to ensure visibility of brand across touch points. Propose consumer promo exploration that is that meet with the brand guidelinesManage the operational aspects of concept writing and development for research purposesMonitor brand performance in the market on a regular basisPlanning and implementing new product innovation launch to improve brand’s presence.Manage the regular brand pack operational requirements necessary for the campaignsDevelop and lead digital campaigns in line with the marketing campaign idea in e-commerce Lazada, JD. ID, Tokopedia, Shopee, Bukalapak, Elevenia, Ilotte, Ralali, Pasawarga, Alfacart, I handled brands FMCG,Fashion,Cosmetic, consumer goods such as : Gaga, ITO EN, Hygio 9+, Cornindo, Zeelandia, Bunga Zainal, cHemarome, Bintang 7, SBD, Tong The, Pronas, Including other Beauty branded retail. · Collaborate and participate in the brands’ plan strategies, by assisting in content and material development, so that these plans are consistent with the Brand Business Unit overall vision, mission, and objective.· Evaluate and monitor the execution of marketing initiatives, brand plan and their impact on sales uplifts to make recommendations for future improvements.· Drive project plans and project management of consumer programs from designing concept until implementation process.Managing different Branded Retail key accounts, making sure these accounts are delivering on sales targets and deploying our marketing strategiesMarketing Associate
NADIPOS2018.01-2018.02(2 months)Marketing Associate aim to maximise profits through developing sales strategies that match customer requirements and by promoting products, services or ideas.Marketing Associate develop and oversee marketing campaigns to promote products and services. The role of a marketing Associate can encompass creative, analytical, digital, commercial and administrative responsibilities. The details of the role will vary depending on the type and size of employer, as well as the industry. Marketing Associate are likely to work closely with other employees in areas such as advertising, market research, production, sales and distribution.Responsibilities :Overseeing and developing marketing campaignsConducting research and analysing data to identify and define audiencesDevising and presenting ideas and strategiespromotional activitiesCompiling and distributing financial and statistical informationWriting and proofreading creative copyMaintaining websites and looking at data analyticsOrganising events and product exhibitionsUpdating databases and using a customer Relationship management (CRM) systemCoordinating internal marketing and an organisation’s cultureMonitoring performanceManaging campaigns on social media.Office Manager
Zakuna2015.01-2017.12(3 years)Office manager is responsible for the efficient functioning of an office through a range of administrative, financial and managerial tasks.Office managers essentially ensure the smooth running of an office on a day-to-day basis and may manage a team of administrative or support staff. Responsibilities typically include:Organising meetings and managing databasesBooking transport and accommodationOrganising company events or conferencesOrdering stationery and furnitureDealing with correspondence, complaints and queriesPreparing letters, presentations and reportsSupervising and monitoring the work of administrative staffManaging office budgetsLiaising with staff, suppliers and clientsImplementing and maintaining procedures/office administrative systemsDelegating tasks to junior employeesOrganising induction programmes for new employeesEnsuring that health and safety policies are up to dateUsing a range of software packagesAttending meetings with senior managementAssisting the organisations HR function by keeping personnel records up to date, arranging interviews and so onIT Helpdesk site Bank Central of Indonesia
PT. Metrodata Electronics Tbk.2013.11-2015.01(a year)Provide technical support and advice to IT users. Help resolve customers’ technical problems via email, phone, social media and in person. Provide support and services to other businesses, to customers of a particular product, or on an ad hoc basis. There is a growing market for on-demand services for home and office tech repair, set-up and troubleshootingJob duties : Logging and processing support callsInstalling and configuring computer hardware, software, systems, networks, printers and scannersPlanning and undertaking scheduled maintenance upgradesSetting up accounts for staff, ensuring that they know how to log inSolving password problemsTalking to clients and computer users to determine the nature of any problems they encounterResponding to breakdownsInvestigating, diagnosing and solving computer software and hardware faultsRepairing equipment and replacing partsSupervising junior engineering and technical staffObtaining replacement or specialist components, fixtures or fittingsChecking computer equipment for electrical safetyMaintaining records of software licencesManaging stocks of equipment, consumables and other supplies•Application Support Bank Indonesia (Application Bank, exp: SID, Lapbul BPR, LHBU, LBU, SIMONTAVAR )•Analysis of each incident•Technical Support•Reports (Daily and Monthly)Assistant Administration Infrastructure Engineer
Central Bank of Indonesia2014.02-2014.12(a year)•Photocopying and printing various documents, sometimes on behalf of other colleagues.•Filing SOP and writing MEMO for external departments Bank Indonesia.•Typing memorandum letter about account domain, email, internet, extranet, intranet and distribution list•Arranging both in-house and external events (Deputi Director Bank Indonesia’s Birthday Party and IT Expo Exhibition Bank Indonesia.Master of Ceremony
Talent Management2012.01-2014.12(3 years)Be highly confident at public speakingUnderstand how to handle a microphone and have an understanding of PA systemsBe a skilled motivator of guestsHave knowledge of performance art, dance and accompanying skills where appropriateBe able to make adaptations on the flyBe able to memorise the running order of the show or event, which can be long and highly complexHave a capacity to be professional at all timesManage schedule to be on time and carry oneself in a very presentable and amicable wayInternship as Public Relations Kementerian Sosial RI
KEMENTERIAN SOSIAL2013.04-2013.06(3 months)Responsible use a wide range of media to build and sustain a good image for a company, organisation or brand through planned publicity campaigns and PR activity.handling all aspects of planned publicity campaigns and PR activities.Other tasks include:planning publicity strategies and campaignswriting and producing presentations and press releasesdealing with enquiries from the public, the press, and related organisationsorganising and attending promotional events such as press conferences, open days, exhibitions, tours and visitsspeaking publicly at interviews, press conferences and presentationsproviding clients with information about new promotional opportunities and current PR campaigns progressanalysing media coveragecommissioning or undertaking relevant market researchliaising with clients, managerial and journalistic staff about budgets, timescales and objectives•Maintaining and updating information on the organization’s website humas Kemsos RI http://humas.kemsos.go.id;•Writing and editing in-house magazine, case studies, speeches, articles and annual reports such as social articel on website humas Kemsos RI http://humas.kemsos.go.id;•Organizing events including press conference and exhibitions;•Researching, writing and distributing press releases to targeted media;•Collating and analyzing media coverage;•Devising and coordinating photo opportunities;•Sourcing and managing speaking and sponsorship opportunities commissioning market research.•Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email.Junior Manager Retail
Joshindo Beverage2011.01-2013.03(2 years)Joshindo Beverage is Fast-Moving Consumer Goods (FMCG) industry based in Bekasi. It is products that are sold quickly and at relatively low cost. Examples include non-durable goods such as beverages ( soft drinks, healthy drinks, milk UHT, etc)Responsible for every aspect of the day-to-day supervision of retail outlet, including sales, staff, finance, stock and resources management.Responsible for ensuring their staff give great customer service as well as monitoring the financial performance of the store.Job include:Recruiting, training, supervising and appraising staff.Managing budgets.Maintaining statistical and financial records.Dealing with customer queries and complaints.Overseeing pricing and stock control.Maximising profitability and setting/meeting sales targets, including motivating staff to do so.Ensuring compliance with health and safety legislation.Preparing promotional materials and displays.Liaising with head office.Handle the day-to-day administrative duties of the Jakarta office including administering the director’s travel matters and diary.Liaise with other offices in the region on day-to-day operations.Working closely with finance on daily finance operation, including payment preparation, inventory control, setting up of a good filing system.Assist in preparation of Payroll, statutory deductions and payment, and handling of other confidential information.All ad hoc company activities across the region.
Educational experience
INSTITUT BISNIS NUSANTARA
MARKETING COMMUNICATION bachelors degree
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