Type of Business : One of Indonesia’s top pharmaceutical companiesScope of Work :• Identify growth opportunities, market trends, and customer insights.• Conduct market research and analysis to identify potential market segments andexpansion strategies.• Monitor and analyze market performance, customer behavior, and competitivelandscape.• Develop and implement strategies to drive revenue growth and achieve business targets.• Establish key performance indicators (KPIs) to track and measure the effectiveness ofbrand and growth initiatives.• Develop and execute brand strategies aligned with the organizations vision and target market.• Manage brand positioning, differentiation, and brand architecture.• Ensure consistent brand messaging and visual identity across all communicationchannels.• Collaborate with internal stakeholders to ensure alignment and execution of brand andgrowth strategies.• Build and maintain relationships with external partners, agencies, and vendors.

Type of Business : Home-line food shopping centers start-up in Indonesia. Sebungkusan is now available online at some leading e-commerce platforms (Shopee, Tokopedia, Bukalapak, Lazada)Scope of Work :• Marketing Strategy (Brand idea and positioning, pricing, strategy and campaign execution) and Commercial Strategy (Online store setup, execution and program) development.

Type of Business : A leading household and personal care company in IndonesiaScope of Work :• Assuring the effectiveness of the companys brand strategies or marketing plans, and overseeing the production of a product from marketing to distributing.• Identifies competitor assumptions, customer or channel priorities, price or value guidelines, and the optimization of shopper and consumer insight.• Responsible to develop an integrated marketing plan incorporating advertising development, digital marketing and media plan as well as trade marketing and consumer marketing program.• Manages the development communications material for exploitation across a number of channels.• Driving product innovation based on consumer research and developing launch strategy.• Focus and deliver on time launch both for new product development and promotion support.• Proposition and communication for existing as well as newly launched portfolio.• Develop marketing collaterals for enriching consumer experience.• Develop and monitor marketing management tools (marketing plan) - advertising and consumer promotion plan for both new and existing product.

Type of Business : One of the largest Indonesia tobacco companies.Scope of Work :• Develop and implement brand plans and consumer engagement activities to ensure that Brand objectives are achieved. Ensure plans are aligned with Brand Portfolio, Consumer Space and Brand strategies.• Participate in the development of sales forecast and budgeting for allocated brands.• Propose goals and KPIs for Brand programmes and track ongoing results.• Ensure competitive product performance in defined consumer segments, initiate corrective actions.• Understand the impact of cost elements on brand profitability, control brand support expenditure and monitor product related costs to ensure brand profit objectives are achieved.• Employ innovation in products and processes in order to achieve competitive advantage.

Type of Business : A leading well-established and one of the fastest growing company, involving in the manufacture, distribution, and marketing of a wide assortment of pharmaceutical products in Indonesia. Scope of Work : Product Management. • Manage and execute the Marketing Plans and budgets for brand strategy across all points of contact, including events, experience, market launch and media • Deliver the Revenue and Profit agreed to the annual Marketing plans • Create and manage the marketing calendar with assessment of results by period. • Gather and manage all market data relating to direct and indirect competitors, driving product health and SKU growth in creative and powerful ways • Design market research projects to assess customer attitudes to the current product range and new product introductions.• Liaise with the advertising agency regarding the product campaign. • Develop digital and website management, include providing oversight of website content, ensuring development and maintenance is performed in accordance with procedures, and ensuring periodic reviews conducted. • Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production to ensure supply timelines. Sales Management. • Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers. • Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products. • Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally.

Type of Business: As part of the FMCG arm of Wipro Ltd. UNZA is amongst South Asia’s leading manufacture and marketers of personal care productsScope of Work: • Actively involve in market research in order to generate consumer insights to build brand equity and innovation. • Generate creative innovations ideas and design winning innovation concepts (from packaging to product launch).• Assess brand health and align brand business plans in order to strengthen the assigned Brand Mix.• Actively involved in develop the product portfolio strategies by analyzing market trends, growth drivers and competitors actions.• Develop and implement creative brand communication plans to maximize brand visibility at all effective channel.• Evaluate campaign cost efficiency and effectiveness and media and creative agency performance.

Type of Business: World class manufacturer of international and local brands of premium quality instant noodles and other products.Preceding Positions: • Assistant Brand Manager, SUPERMI (Instant Bag Noodle)• Assistant Brand Manager, POP MIE (Instant Cup Noodle)• Assistant Brand Manager, POP BIHUN (Instant Rice Vermicelli)• Key Account Supervisor Noodle ProductsScope of work : Brand strategy.• Formulation and implementation of strategic planning for the assigned brands based on feed-back from key customers to maximise its brand potential and improve its portfolio.• Formulating SWOT analysis.• Formulation of Brand Plan based on AOP and feedback from the sales and insight teams.• Establish performance specifications, price parameters, and sales estimates.• Conducting in-depth consumer analysis to determine the image and demand of a brand. • Working closely with MRCI (Market Research Consumer Intelligence) and Marketing Research companies to obtain relevant information, including the development of brand audit study and focus groups.• New product development. Sales.• Control actual sales against targets.• Empowering the sales teams. • Built and maintain strong relationship with distributor’s network.Marketing Communication.• Development of communication materials and organize its distribution.• Formulation and implementation of advertising and BTL campaign programs.• Organize consumer promo and brand activation.• Developing & refining brand in-store demonstration program.Finance.• Formulating and controlling the budget of the products to keep its margin and cost within the frame.• Formulating and controlling the budget of A&P and departmental budget.

Type of Business: Investment company dealing with future trading. Scope of work :• Responsible for the achievement of the marketing objectives from time to time.• Develop portfolio investors network through the marketing team under my direct supervision.• Providing the investors with investment outlook and a step-by-step guidance in creating more values to their fund.• Recruiting sales staffs and provide them with adequate training.