Responsibilities•Maintenance of in-home coffee machine portfolio from individual launches throughout their lifecycle. •Definition and execution of a comprehensive product strategy which takes into account market trends, research-based consumer preferences, competitor analysis and business goals. •Monitor product performance utilising sales data, consumer and customer feedback to identify opportunities to extend individual product lifecycle, have an optimal range and maximize profitability. Fostering strong relationships and effective communication to manage stakeholders and drive successful outcomes.•Collaborate with HQ teams in the NPD process from ideation to launch, ensuring a portfolio which suits local audience needs through informed product decisions.•Ensuring a smooth and impactful 360 launch and execution of innovation across the Original and Vertuo machine ranges including developing launch, pricing and distribution strategy across owned channels (Nespresso boutiques and direct to consumer website) and Retailers. Key Achievements•Sell-Ins of premium innovation ahead of retailer range reviews supported by shopper activation and digital media for a bespoke launch offer. •Agreeing channel specific distribution for each subcategory for a well-rounded and ideal assortment. •Trialling Nespresso Plus subscription exclusive campaigns that encourage longer term consumption and engagement.•Revising plans to align with covid constraints and lockdown acceleration of ecommerce business. •Revised promotional plan to reflect shift in strategic direction and reintroduction of popular mechanic based on past campaign performance.

Responsibilities•Launch 360 comms plan across all touchpoints & platforms, creative development & messaging localisation, working cross functionally and with HQ to take through the line.•Leading Vertuo market awareness: 360 comms including the customer journey across owned channels and trade. •Liaise with trade marketing on opportunities to drive further brand awareness & visibility in key accounts both in-store and online.•Lead the promotions creative briefing as well as 360 comms planning across touchpoints.Key Achievements•Brand building a new brand within a complex mature market.•Localising brand campaign creative to localise creatives & evaluating concept to execution, including promotional campaigns •Turning around owned channels Black Friday campaign to support gap in business targets.

Responsibilities•Autonomy of new brand launch to land best in class execution covering consumer and trade PR, brand ambassador activity, social, digital, print advertising campaign and instore communication.•Owned agency relationships to develop creative assets and execute media plan.•Delivered on-pack promotion across touch points based on consumer path-to-purchase. Also provided customer sell-in support, end-to-end artwork roll-out, and creation of redemption website, paid social and in-store activation.•Managed brand sponsorship relationship and operation of experiential events, newsletter content and social media support.•Input into annual brand planning based on SWOT analysis and validated insights to deliver business growth targets.•Tracked and analysed brand performance and collaborated with internal stakeholders to agree actions on the back of outlined challenges and opportunities.Key Achievements•Revisited existing digital and social plans optimising asset lifecycle and reinvesting in working media.•Created value proposition for food service customer for inferior-spec product marked for write-off increasing customer margin by 15%.•Identified insight driven opportunity for smaller pack size to hit relevant price point for convenience store shopper and supported this with cost-effective geo-targeted social advertising.

Responsibilities•Creating 3-year brand strategy for the product portfolio with an investment matrix, establishing trade-up model to communicate product differentiation and to answer key questions of what each product brings to the user, customer and category.•Ownership of NPD/EPD projects including creating business cases, planning, managing the stage gate process as well as all internal and external stakeholders.•Sole stewardship for product related issues such as quality, packaging, supply chain and communication. Key Achievements•Led successful business case adoption for packaging update of current product range to regain competitive advantage.•Reviewing current range to create good/better/best propositions to be in line with customers’ new business strategy. This resulted in 25% cost reduction of “good” product being passed on to the customer.•Championing SKU rationalisation project in line with business objective.•Aligning innovation pipeline with company strategy.

Responsibilities•Supported Marketing Manager in development of annual brand plans and long term brand strategy followed by support in briefing, gauging effectiveness and execution of activation.•P&L accountability for Oral Care (£9m) i.e. all ATL/BTL, PR, sponsorships and rebranding.•Management of media plan including regional adaptation of new Extra global ATL TV campaign, development of NPD TV and radio spots.•Framing PR campaigns and supporting the corporate communications team with the Wrigley Oral Healthcare programme.•Managed all internal communications for the brand.Key Achievements•Strong contribution in managing the single biggest product innovation for Wrigley in a decade from execution of concept to launch.•Championed new way of working between Mars procurement and Wrigley marketing through effective communication and collaboration resulting in 10% savings.•Recommendation based on learnings from current performance were incorporated in 2016 brand plans making product portfolio appealing to discounters.

Responsibilities•Project Management of Lipton’s Global Artwork change for new brand identity and FIC (regulatory) implementation including artwork process management such as retro planning, resource co-ordination and artwork validation.•Briefing external agencies on conception and development of new brand identity, communication, innovation and activation projects e.g. packaging, artwork, brand book/guidelines, brand experience toolkits and sustainability campaign.•Management and tracking of marketing budget (£4.5m) and all purchase orders for Global team.•Consolidation of regional reports including monthly sales tracker to help management understand global performance of brands (actual vs forecast sales).Key Achievements•Creating synergy between Unilever Food Solutions and Retail for latest sustainability communication campaign resulting in budget savings of 20%. •Vigilant budget tracking and reallocation resulted in adherence to set budget.•On time, in full project management for rebranding of entire Lipton range.•Owning creation of new brand identity collateral such as brand book and global packaging guideline.