Luis
Country Sales Manager
MaleCountry ManagerLive in SpainNationality
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Work experience
Country Sales Manager
Vision RT Ltd2018.09-Current(8 years)(7 years 6 months) Responsibilities • Lead the full Spanish operation: sales, clinical applications and service engineering (team of 10). • Report directly to the VP Southwest Europe and manage strategy, forecasting, KPIs and CRM. • Drive SGRT market adoption and position it as standard of care across major cancer centers. • Manage complex sales cycles with multi-site hospital groups, including C- Suite negotiations. • Lead pricing, public tenders, contracting and commercial strategy. • Represent the company in national and international congresses; manage digital engagement. Key Achievements • Increased installed base from 3 to 140 systems — covering ~50% of LINACs in Spain. • Annual results: – 2018: 100% – 2019: 120% – 2020: 65% (COVID) – 2021: 100% – 2022: 180% – 2023: 187% – 2024: 98% – 2025: Target already achieved • Expanded digital customer engagement and improved sales cycle efficiency.Sales Manager
Beckman Coulter Diagnostics2015.09-2018.09(3 years)(3 years 1 month) I am working along with the General Manager and another regional sales manager to develop the growth of the company in the country. I manage a team of sales representatives covering different regions. I ́m also the Key Account Manager for both private and public hospitals. Some of the biggest and more important university hospitals are in Madrid. Due to my contacts in the past I have access to the key people in these accounts. My direct client is of more hierarchy in the decision making process.Sales and Marketing Specialist
Johnson & Johnson2011.05-2015.02(4 years)(3 years 10 months) Acclarent is a recently acquired company by Johnson & Johnson. I ́m the only sales representative for Acclarent in Iberia (Spain and Portugal). My main activities are to increase the sales, the market share and achieve the business plan. Some of my responsibilities have to do with product management, launching new campaigns, marketing and developing and growing the business. My direct supervisor based in Lisbon manages both Spain and Portugal.Territory manager
Siemens Medical Solutions2005.03-2011.05(6 years)(6 years 3 months) Service existing accounts, obtain orders, and establish new accounts by planning and organizing daily work schedule to call on existing or potential sales. Focuse sales efforts by studying existing and potential volume of dealers. Submit orders by referring to price lists and product. Keep management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses. Monitor competition by gathering current marketplace information on pricing, products, new products. Resolve customer complaints by investigating problems. Coordinate clinical application specialists. Manage ordres and activities from local distributor. Maintain professional and technical knowledge by attending company educational workshops; reviewing professional publications; establishing personal networks. Maintain records on area and customer sales. Contribute to team effort by accomplishing related results as needed.Sales representative
Medtronic2004.04-2005.03(a year)I was the sales representative of a neural modulation therapy. I was responsible for the clinical support in the surgey room as well as the selling budgeting and forecasting for the department in Madrid.Clinical Applications specialist
Philips Medical Systems2001.02-2004.03(3 years)(3 years 2 months) I was one of the ultrasound clinical application specialists for the country. I was both in charge of the demonstration and the clinical usage of the new Philips echocardiography system at the time. Training the use of the ultrasound machines to new users were also among my tasks. I ́m developing the brand in the more traditional diagnostic departments like Radiology, Ob/Gyn, Cardiology, Vascular surgery and other clinical departments in need of a diagnostic through imaging technology. Sales, product presentations, clinical demonstrations, close deals and manage public tenders are also among my tasks.
Educational experience
Centro Europeo de Masters y Postgrados
Administration - MBA, AI in Medical Technology2025.10-2026.10(a year)ESADE Business & Law School
Business Administration and Healthcare management2014.01-2016.01(2 years)IESE Business School - University of Navarra
Postgrade course, Sales and strategy in the Healthcare market2010.01-2010.01Madrid chamber of commerce
Post master degree course, Marketing and Business srategy2000.01-2001.01(a year)escuela de organizacion industrial
MBA, International Business/Trade/Commerce1999.01-2000.01(a year)
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