Manage and plan on regional marketing calendar, and plan on regional and local marketing investment with APAC markets. Work with a multi-functional team and agency partners to develop and engage a long-term relationship with media and influencer to build strong brand presence and awareness Identify and develop collaboration with regional influential content partners (KOL & celebrities) to increase brand credibility and exposure Develop and execute a diverse, engaging, innovative and impactful content and communication strategy across online/offline channels to reinforce brand equity and differentiation in a APAC level Manage the preparation and organization of communications and content production calendar and workflow, from visioning through execution and reporting Manage APAC press relations and initiate fashion shooting opportunities to maximize brand visibility Manage press sample rotation schedule with regional offices to optimize press samples usage Perform weekly and monthly regional press reviews, establish and maintain comprehensive records Plan and execute seasonal press and client events according to maison’s communication calendar and guidelines

Manage and plan on CRM & social channel calendars and budget allocations. Strategise Brand book in ensuring synced brand positioning and consistency across different social channels Identify and develop collaborations with influential content partners (KOL & celebrities) to increase brand credibility and exposure Develop media plans, execute ad placements and measure ROIs Work with a multi-functional team and agency partners to develop and engage a long-term relationship with media and influencers to build strong brand presence and awareness Develop and execute a diverse, engaging, innovative and impactful content and communication strategy across online (paid and organic) to reinforce brand equity and differentiation

Marketing Executive (PR & Content) , Sept 2020 - Sep 2021 Lead and initiate PR projects and influencer activations Content creation on Corporate and other Marketing Communications CRM, Media Buy, Influencer & Social Media Marketing, branding campaigns, in addition to restaurant marketing and events Reports of Marketing campaigns’ key learning, performance and outcomes Media story, Angle set up and shooting line up with various parties Assist CRM team on promotion activations (Edm, SMS, Membership) Daily liaison with various operation teams (Menu Creations, Promotions set up, marketing support) Crisis Management and PR enquiry handling

Lead and initiate PR projects and influencer activations Content writing on Corporate and other Marketing Communications Crisis Management and PR enquiry handling Influencer marketing, branding campaigns, in addition to restaurant marketing and events Reports of PR & Influencer Marketing campaigns’ key learning, performance and outcomes Media story line up, angle set up and shooting Creative management, prepare promotion materials on both online and printed media